On October 13, 2026, WiQo, a professional aesthetic skin-revitalization brand known for its needle-free topical collagen biostimulation treatments, announced the launch of its new consumer loyalty program: VĒRA.
PRX is a popular WiQo® medical-grade professional skin booster brand offered through aesthetics practices, with a growing portfolio of four distinct PRX formulas: PRX Derm Perfexion, PRX PLUS, PRX C, and the soon-to-launch PRX S.
Related: Beauty Banks vs. Membership Programs: Why Frequency Builds Patient Loyalty
VĒRA was designed to create a connected experience between the PRX brand and its network of professional providers. The program is especially important as, today, recurring revenue is one of the most discussed growth strategies in the aesthetic medical industry[1].
According to the press release, consumers can join VĒRA at no cost and begin earning rewards from day one, including 100 bonus points simply for enrolling. Members can also continue earning points throughout their PRX journey and through eligible brand activities, then redeem their points for PRX rewards through a personalized VĒRA dashboard.
Together, these tools create a seamless path from discovery and education to professional care, at-home skincare and ongoing brand engagement.
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