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The activation also serves as a showcase for dsm-firmenich's expanding technology platform. Building on more than a century of floral innovation—from early breakthroughs such as Iralia, Wardia and Hedione—the company highlights how modern technologies including Firgood extraction, NaturePrint capture and the new captive ingredient Heliobliss are enabling perfumers to create more nuanced, sustainable and expressive floral signatures.

dsm-firmenich Uses Global Art Platform to Reframe Floral Perfumery and Spotlight Next-Generation Ingredients

Beyond traditional florals: discover revolutionary ingredients reshaping fragrance creation.

A Paris native, Salamagne's path to perfumery began unconventionally. Raised in a family of physicians, she initially pursued medical studies before shifting to chemistry, ultimately discovering her vocation at ISIPCA.

dsm-firmenich Elevates Marie Salamagne and Frank Voelkl to Master Perfumers in Rare Fine Fragrance Honor

Two legendary perfumers just earned fragrance's most exclusive title in eight years.

As consumer expectations continue to evolve and markets become more complex, the future of flavor innovation at dsm firmenich will be shaped by the ability to leverage deep consumer understanding to guide advanced science, digitalization, and biotechnology to deliver no compromise solutions in collaboration with our customers and their brands.

dsm-firmenich Taps Science, AI and Biotech to Redefine the Future of Flavor

Overall, our ambition is to help bring progress to life by addressing some of the food system’s most pressing challenges.

The new fragrance continues the momentum of the Cloud franchise, which launched in 2018 and quickly became a bestseller, earning Fragrance of the Year at the 2019 Fragrance Foundation Awards.

Ariana Grande Grows Cloud Franchise with New Cloud Aurora Fragrance

Following the success of Cloud Pink in 2023, Cloud has become Grande's top-selling fragrance line.

The move is expected to streamline product development, simplify supply chains and accelerate the launch of next-generation moisturizers, skin tints and hybrid complexion products.

BASF and dsm-firmenich Score Major Win as FDA Clears First New UV Filter in 27 Years

The move is expected to streamline product development, simplify supply chains and accelerate the launch of next-generation moisturizers, skin tints and hybrid complexion products.

From hybrid beauty concepts and sensory innovation to novel textures with emotional impact, industry innovators are exploring new ways to bring energy back to the makeup aisle. The question is: what will it take to turn isolated bright spots into sustained category growth?

Color Cosmetics at a Crossroads: the Categories and Strategies Set to Restart Growth

Industry innovators are exploring new ways to bring energy back to the makeup aisle.