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Today’s breakthroughs are delivering greater diffusion, longer-lasting impact, richer textures and entirely new interpretations of beloved floral notes.

Disrupting the Bouquet: New Floral Fragrance Materials

Redefining rose, jasmine, muguet and more with emerging technologies.

WFFC and dsm-firmenich Partner on Webinar Exploring the Power of Mentors and Sponsors

The webinar supports WFFC’s recently relaunched mentorship initiative, reinforcing the organization’s focus on creating opportunities for connection and growth across all career stages.

The activation also serves as a showcase for dsm-firmenich's expanding technology platform. Building on more than a century of floral innovation—from early breakthroughs such as Iralia, Wardia and Hedione—the company highlights how modern technologies including Firgood extraction, NaturePrint capture and the new captive ingredient Heliobliss are enabling perfumers to create more nuanced, sustainable and expressive floral signatures.

dsm-firmenich Uses Global Art Platform to Reframe Floral Perfumery and Spotlight Next-Generation Ingredients

Beyond traditional florals: discover revolutionary ingredients reshaping fragrance creation.

A Paris native, Salamagne's path to perfumery began unconventionally. Raised in a family of physicians, she initially pursued medical studies before shifting to chemistry, ultimately discovering her vocation at ISIPCA.

dsm-firmenich Elevates Marie Salamagne and Frank Voelkl to Master Perfumers in Rare Fine Fragrance Honor

Two legendary perfumers just earned fragrance's most exclusive title in eight years.

As consumer expectations continue to evolve and markets become more complex, the future of flavor innovation at dsm firmenich will be shaped by the ability to leverage deep consumer understanding to guide advanced science, digitalization, and biotechnology to deliver no compromise solutions in collaboration with our customers and their brands.

dsm-firmenich Taps Science, AI and Biotech to Redefine the Future of Flavor

Overall, our ambition is to help bring progress to life by addressing some of the food system’s most pressing challenges.

The new fragrance continues the momentum of the Cloud franchise, which launched in 2018 and quickly became a bestseller, earning Fragrance of the Year at the 2019 Fragrance Foundation Awards.

Ariana Grande Grows Cloud Franchise with New Cloud Aurora Fragrance

Following the success of Cloud Pink in 2023, Cloud has become Grande's top-selling fragrance line.