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This year, sunscreen is getting personal by focusing on lifestyle preferences, hybrid formats and new ingredients designed for everyone.

Sun Care Gets Personal

From sunscreen hybrids to SPF made for specific lifestyles, sun care is getting personal.

Beauty Hero at Adobe Stock

Next-Gen Ingredients Cutting Through the Noise in Clean Skin Care

The Henry Maso keynote lecture by Jane Yoo, M.D., explored how AI is shifting dermatologic skin care solutions; such as LG H&H's hyper rejuvenating eye patch. The device is designed to enhance cosmetic efficacy and stimulate cellular activation using AI-driven personalized skin data. The technology will be honored as a 2026 CES Innovation Award winner.

Secretome Science, Photoprotection, Epigenetics and More: Day 2 of the SCC79 Annual Meeting

Following an opening awards breakfast and keynote on AI-driven dermatologic solutions, Day 2 sessions focused on claims substantiation, photoprotection, skin wellness and biotechnology, offering attendees a look at the future of the industry.

An increasingly informed consumer base, growing awareness of year-round SPF use, and ongoing innovation from brands and suppliers in the industry are driving category growth.

365 Days of SPF: Sun Care Shines Year-Round

Growing consumer awareness opens up opportunities beyond traditional seasonal and format conventions.

Cheek-plumping blushes are just one concept ushering in an era of skin-first color cosmetics.

Beyond Hybrids: the New Era of Skin-Care-First Makeup

'Hair is under constant attack from everything your body is exposed to—sun, pollution, diet, sleep and stress,' says Fabrice Guillemard, director of marketing for beauty and care at DSM-Firmenich.

The Hair Repair Dream Team: Next-Gen Ingredients Are Here

Consumers increasingly seek out products to counteract hair damage resulting from heat styling, chemical treatments, UV exposure and environmental pollutants.