IRomaScents

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As retailers increasingly look to combine personalization with measurable commercial performance, the Sephora Marbella activation serves as a real-world demonstration of how AI-powered scent matching can reshape the fragrance shopping experience while introducing consumers to new launches and best-selling scents.

AI Meets Gourmand Fragrance at Sephora Marbella With iRomaScents' Personalized Scent Discovery Experience

According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute.

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Expert Opinions: How Digital Tech and Platforms Advance Cosmetic Product Development

From smart packaging and exosome design to conversational AI and predictive diagnostics, digital tech and platforms are reshaping cosmetics R&D. Here, expert insights reveal how tech is driving adaptive, personalized, biologically aware beauty innovation.

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[podcast] iRoma’s Innovative Approach to Disrupting the Perfume Shop Experience

Co-founders Avner Gal and Erin Berry explain how iRoma’s AI Wizard can help create a personalized fragrance shopping experience for the consumer and help retailers do their jobs more efficiently.