SephoraArticles & NewsNewsOGEE Enters Sephora as Organic Beauty Gains MomentumThe clean beauty brand brings its organic makeup-skincare hybrid products to Sephora.com, with select store launches to follow.NewsLeading Korean Haircare Brand To Launch at Sephora, Redefining Scalp-First CareWith advanced microbiome technology targeting scalp health, Dr. Groot delivers clinically proven results while addressing the root causes of hair loss and thinning.LeadersSephora’s Skin-First Makeup Brand Now Available OnlineTo achieve that standard, Lixr omits both water and silicones, opting instead for highly concentrated blends that do not rely on synthetic preservatives.HomeSephora Launches Sponsored Hulu Series"Faces of Music," a Hulu-exclusive docuseries by Sephora, explores the intersection of music, beauty, and self-expression. Featuring artists such as Chapell Roan, Victoria Monét, and Becky G, the series highlights how makeup and identity shape today's topHomeSephora's 2025 Accelerate Incubator Program Announces CohortsAll 2025 Accelerate participants applied to the program in Fall 2024. Eligible applicants were required to be at least 18 years old, have a North American-incorporated company, and be in the early stages of development.HomeE.L.F. Cosmetics Launches in Sephora MexicoBeauty industry mogul E.L.F. Cosmetics are expanding into Mexico with new Sephora partnership.