Dr. Groot announced its official launch at Sephora this past March, 5 2026, marking a significant for Korea’s leading haircare brand into the US.
The brand will debut online at Sephora.com on April 1st, followed by an in-store rollout beginning May 15th at select Sephora locations and rolling out to the majority of Sephora doors nationwide throughout 2026.
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With advanced microbiome technology targeting scalp health, Dr. Groot delivers clinically proven results while addressing the root causes of hair loss and thinning. Dr. Groot redefines hair and scalp care, combining performance and comfort for a truly holistic experience. With its arrival at Sephora, Dr. Groot brings the next evolution of K-beauty haircare to a broader audience.
"Launching at Sephora is an incredibly meaningful step for Dr. Groot," said James Yoo, Dr. Groot Marketing Director. "The launch will mark the brand's first national prestige retail rollout. Sephora has long been a destination for beauty lovers seeking innovation and performance. We're excited to introduce our approach to hair and scalp care to customers who value both efficacy and experience."
