Aesthetic Concerns Drive Sunscreen Use

Women tend to use sunscreen for aesthetic reasons, while men are motivated by skin cancer concerns.

Dreamstime Sunscreen

If you are looking for ways to encourage daily sunscreen use among your patients, the results of a consumer survey from dermatological company ISDIN may offer some guidance. For its consumer survey on sunscreen habits, the company collected data from a sample of more than 102,000 consumers in the U.S. and Europe. While half (50.3%) of the U.S. population is aware of the importance of sun protection and stated that they use sun protection during sun exposure, only 37% use sunscreen on a daily basis.

When looking at the motives behind using sunscreen, half of Americans use it for more aesthetic reasons, particularly with the objective of preventing sun spots and wrinkles (52%), followed by a worry of developing skin cancer (27%). Women tend to prefer using sunscreen for more aesthetic reasons (48%), while men prioritize the use of sunscreen for health reasons (44%).

"We see that people protect their skin the most during the summer months or when they sunbath, but daily sun protection is crucial," says Dendy Engelman, MD, FACMS, FAAD, a board-certified dermatologic surgeon. "UVB rays cause the typical sunburns we're more used to seeing during the summer, but UVA radiation, which is present year-round, causes skin aging, sun spots and more serious pathologies, such as skin cancer."

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