Allergan Aesthetics has launched the "See Yourself" campaign featuring documentary-style shorts that highlight the stories of real Botox Cosmetic patients.
The shorts were directed by Errol Morris, director of "The Thin Blue Line" and "Fog of War," which won an Oscar for Best Documentary Feature. Morris was inspired by the complexity of self-image. Using a mirror and a simple question, "how do you see yourself?", he unlocked a wide range of emotions from documentary participants.
"These shorts are true to what I see daily in my practice. Yes, people come to me seeking treatment with Botox Cosmetic, but there is so much more behind why they are in my office," says Michelle Henry, MD, a board-certified dermatologist practicing in New York City. "I have the opportunity to meet some of the most amazing people and I get to hear their stories while they're sitting in the treatment room. Each story is unique. Many stories are touching while others make me smile; however, the commonality between them all is the fact that seeking out treatment with Botox Cosmetic is something people choose to for themselves. I see myself, my patients, my friends and my family in this campaign."
All are invited to follow along with these real patient stories by viewing the series of documentary shorts. New stories and content will be unveiled throughout the year. Anyone who wants to continue the movement to create a judgement-free dialogue around aesthetics can share their real stories with #SeeYourself.
So far, four shorts have been released, you can view them as well as upcoming additions at BotoxCosmetic.com or on social media @botoxcosmetic.