Sciton, a manufacturer of lasers and light sources for the medical aesthetics industry, is launching its first ever direct-to-consumer advertising campaign. The television campaign will focus on the company’s Halo hybrid fractional laser technology and diVa vaginal rejuvenation device, and involves a 30-second spot on popular stations such as HGTV and Bravo. In addition, the company will be running Pandora radio ads to further build these two new brands.
“With so much growing support for Sciton from within the aesthetic medical community, we knew it was time to bring more awareness of our treatments directly to patients,” said Rick Mendez, VP of marketing. “We are very excited to introduce new consumer markets to Halo and diVa. Our goal will be to learn how to advertise efficiently so we make our customers even more successful as more patients learn about these amazing treatments.”