eRelevance Corporation, a customer marketing automation service for small- to medium-size businesses, has announced the appointment of Chris Greta as its first chief creative officer. Greta brings more than 35 years of experience in the advertising, branding and creative industries to the position. He founded The Ad Ranch, a full-service agency, which he sold to Catapult Systems. He later formed Slingrock.com, an award-winning interactive, branding, design and marketing agency. Most recently, he served as senior brand architect, creative director and creative facilitator at The 24 Hour Brand. Greta will lead the company’s overall creative vision and strategy, including creative direction for client marketing, as well as the company’s corporate marketing programs and product experience.
“We are delighted to welcome Chris to the team,” says eRelevance CEO and co-founder Bob Fabbio. “With his unparalleled success developing cutting-edge creative for companies in a variety of industries, he will drive a culture of creativity that will guide every facet of our business. For our elective healthcare and other small-business clients, he will be instrumental in redefining the level of marketing sophistication, creativity and effectiveness available to them.”
Image: Chris Greta