Alma Lasers has acquired its exclusive Israeli medical aesthetic distributor, Medical Nova, which will allow the company to extend its business outreach and establish a direct operation in the country.
Medical Nova, established in 2003, is one of the largest distributors of medical aesthetic devices in Israel, serving plastic surgeons, dermatologists, general practitioners, aesthetic clinic chains, spas and fitness centers. In addition, the company offers training, marketing and PR support to its customers.
“We are delighted to share the news regarding the Medical Nova acquisition. Our long-term successful business relationship, Nova’s strong market position in Israel and recent success in launching new products domains, such as antiaging injectables, ensures the future success of our direct operation in Israel,” said Lior Dayan, CEO of Alma Lasers.