It seems like every new aesthetic trend originates and spreads on Tik Tok through young beauty influencers, which makes it essential to your practice to know what younger patients are thinking. These insights from industry experts can help you stay on top of the latest trends among Gen Z patients.
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It seems like every new aesthetic trend originates and spreads on Tik Tok through young beauty influencers, which makes it essential to your practice to know what younger patients are thinking. These insights from industry experts can help you stay on top of the latest trends among Gen Z patients.
Gen Z: Social Media & Aesthetics
“Gen Z has emerged as one of the most captivating demographics in the aesthetic world throughout 2023, rapidly becoming the fastest-growing injectable group in the United States. This generation continues to shape its aesthetic preferences, navigating the era of social media, selfies and videos. Individuals in the Gen Z population are increasingly opting for preventative Botox and structural support for their facial features. This entails various enhancements, such as accentuating the jawline and cheekbones, often complemented by the effects of the "weight loss revolution" or buccal fat pad removal. The result is a coveted V-shaped structure that resonates well on social media, a realm of paramount importance for Gen Z. Notably, Gen Z has embraced platforms like TikTok as their primary source for aesthetic inspiration and information. The desire to present an absolutely stunning appearance on social media is a prevalent and private motivation within this group. They actively engage in research on platforms like TikTok and other social media channels, further influencing their aesthetic choices.” - Johnny Franco, M.D., board-certified plastic surgeon and owner of Austin Plastic Surgeon
Gen Z: Authenticity, Transparency & Inclusivity
"It’s abundantly clear that Gen Z is revolutionizing the industry with their demand for authenticity, inclusivity and transparency from companies as well as their products. We’re seeing that when they’re buying products, they're also searching for more than just the product itself; they're searching for experiences that resonate with those values and beliefs. This is reflected in their choices across several categories: from product packaging to pricing models, opting for gender-neutral and price-accessible products, to ingredients. Research has also shown that Gen Z consumers are more likely to support brands that align with their ethical and environmental concerns, opting for products with natural and simple ingredients rather than products with complex chemical formulations and unnecessary additives." - Arleen Lamba, M.D., founder of GLO30
Gen Z: Preventative Aesthetics
“Gen Z is growing up with a greater awareness of what is possible when it comes to aesthetic treatments thanks to the normalization online. Rapid advances in non-invasive treatments and technologies allow younger patients entry into aesthetics with very little pain and downtime, making it more attractive to a larger patient pool. Our annual AAFPRS stats show that Gen Z is coming into their own purchasing power and prioritizing aesthetics. The survey data supports this, showing that 77% of AAFPRS facial plastic surgeon members believe there will be a greater emphasis on earlier maintenance and prevention starting in the 20's and 30's to forestall signs of aging.” - Scott Tatum, M.D., facial plastic surgeon and president of the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS)
