RealSelf has launched its own membership program, RealSelf Insider, which offers cash back rewards for cosmetic treatments as well as exclusive perks, including free virtual consultations and medical-grade skin care products. RealSelf is launching the program in Los Angeles and New York City, with plans to capture and incorporate feedback from early members before expanding to additional markets.
Members can earn cash back rewards on hundreds of different cosmetic treatments, including nonsurgical procedures like injectable fillers and microneedling, as well as surgical procedures including rhinoplasty.
"A cosmetic treatment is a serious investment, and we want to encourage consumers to meet with a doctor and then choose a treatment based on what will be best for their unique needs," said Tom Seery, founder and CEO of RealSelf.
An annual RealSelf INSIDER membership costs $149, and members gain access to benefits immediately after signing up. They can choose to receive a $125 cash back reward for a nonsurgical treatment twice annually or one $250 cash back reward for a surgical procedure.
New members receive a welcome box worth $200 that features medical-grade skin care products from brands like ZO Skin Health, Epionce and Skinbetter Science. They can choose to consult virtually (for free) or in person with any RealSelf Verified doctor in Los Angeles or New York City who is participating in the Insider program. To redeem a cash back reward following a procedure, members share their RealSelf Insider account email with their doctor. After the appointment, RealSelf will email the member an electronic Visa prepaid gift card.
To be approved for the program, doctors must have earned RealSelf Verified status, which requires them to maintain specific standards of trust, transparency and patient satisfaction. In addition to having an active medical license and remaining in good standing with their local medical board, RealSelf Verified doctors must maintain an average patient satisfaction score of four stars or higher. They are also required to respond to RealSelf user requests within two business days and must provide specific information such as years of experience, hospital privileges and whether they carry malpractice insurance on their RealSelf profile. The status of a RealSelf Verified doctor's medical license is reviewed by RealSelf every three months.