On theme for the Met Gala’s “Tailoring Black Style,” women sported masculine suits–fitted and feminine to their own unique styles. Above the neck, to magnify the androgynous look, and letting the menswear fashion speak for itself, many women wore minimal makeup and bold hats to cover their faces–underneath it a discrete and effortlessly sculpted face. As maintaining an ageless look becomes imperative to celebrity beauty upkeep, non-invasive devices seem to be the mastermind behind the undetectable refined jawlines, smooth cheeks and subtly lifted brows that we admired at the 2025 Met.
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On theme for the Met Gala’s “Tailoring Black Style,” women sported masculine suits–fitted and feminine to their own unique styles. Above the neck, to magnify the androgynous look, and letting the menswear fashion speak for itself, many women wore minimal makeup and bold hats to cover their faces–underneath it a discrete and effortlessly sculpted face. As maintaining an ageless look becomes imperative to celebrity beauty upkeep, non-invasive devices seem to be the mastermind behind the undetectable refined jawlines, smooth cheeks and subtly lifted brows that we admired at the 2025 Met.
Non-Invasive Skin Tightening Treatments Become the Go-To for a Red-Carpet Glow
Leading up to the Met Gala, Khloe and Kim Kardashian raved about the lifting effects of Sofwave on Instagram, and its ability to trigger collagen production using heat. Sofwave uses ultrasound to precisely target the dermal layer that governs skin laxity, delivering uniform energy across larger treatment zones, says Johnny Franco, MD, who uses the device in his practice.
Many of Franco’s celebrity patients, he says, have opted for this treatment leading up to high-profile events like the Met, as celebrities express “filler fatigue.” Sofwave’s focused heat contracts existing collagen to achieve a lift while stimulating new collagen for long-term tightening on the face, neck, even arms and thighs while keeping recovery minimal, he explains.
The use of non-invasive devices to stay camera-ready on the red carpet has made exclusive beauty “secrets” accessible to those who are not celebrities. Whether you’re trying to be paparazzi ready or investing in the future of your skin, non-invasive lifting treatments like Sofwave have become dependable for universal skin-types, despite social status.Courtesy of Lucianastudio at Adobe Stock
Acting as more of a maintenance tool than a surgical substitute, he says, Sofwave has created a firming look for celebrities who desire a “lit from within” glow and a proactive approach to skin care. The ultrasound energy bypasses melanin, so there’s minimal risk of pigmentation changes and works on all skin types, unlike many lasers, Franco adds, that tend to work better on fair-skinned or on darker hair color.
Kim Laudati, founder of SomaCell, a non-invasive skin lifting device using acoustic waves instead of heat, says HiFu (ultrasound facial tightening) can sometimes involve discomfort and require planning ahead due to recovery time depending on the device. In contrast, for those with sensitive skin and opting for gentle treatments, options like SomaCell are emerging for celebrities that aim to provide visible results without pain, downtime or the need for special preparation, she says. Like Sofwave, SomaCell treatments are designed to be inclusive of all skin types and tones with minimal downtime, but without the use of heat.
Stars Embrace Subtlety
Besides the Kardashians’ openness in using the device, Sofwave leaves no obvious clues, so Franco says it’s not evident who might’ve used Sofwave or other non-invasive facelift devices, like Ultherapy Prime, Soma Cell and others to accomplish their undetectable looks, as these energy-based devices intend.
Celebrities like Zendaya, Haily Bieber, Anne Hathaway, Kendall Jenner and more entered the event with little makeup and glowing skin. Franco says in the weeks leading up to high-profile events like the Met Gala, stars need reliable, low down-time tightening and often turn to devices like Sofwave for a “go-to last-minute skin tightening.”
The use of non-invasive devices to stay camera-ready on the red carpet has made exclusive beauty “secrets” accessible to those who are not celebrities. Franco says whether you’re trying to be paparazzi ready or investing in the future of your skin, non-invasive lifting treatments have become dependable for universal skin-types, despite social status.
"I love that celebs are embracing looking fabulous in a naturally beautiful way," Laudati says, whose Soma Cell ambassador is Elana Fishman, New York-based beauty influencer. "SomaCell is not reserved for celebs, it's for everyone."
Ultherapy Prime and the Rise of Natural Enhancements
Devices like Ultherapy Prime, too, have increasingly become implemented into celebrity beauty routines for lifting, like Salma Hayek Pinault, who was named the global brand ambassador for the device [1]. The looks celebrities flaunt have become less about dramatic surgeries and high-end procedures, and have blossomed into more natural, subtle beauty that enhances rather than alters.
“Ultherapy Prime boosts my production of collagen and elastin exactly where I need it, giving me a long-lasting, natural-looking lift,” Hayek Pinault says. “It's non-invasive, takes only one session and has zero downtime–it is the future of beauty.” [1]
From Red Carpet to the Public: Natural, Accessible and Here to Stay
These non-invasive devices have truly become the future. It’ll be interesting to see how non-invasive, energy-based devices that are currently driving the industry [2] will continue to solidify their position as a preferred choice for achieving natural-looking results–for everybody.
Cosmetics are shifting from exclusivity and dramatic surgical transformation, to embracing natural, undetectable beauty that lasts [3]. The Met Gala, known for influencing fashion trends and thinking outside of the box, glamorized one trend we can all get our hands on: enhanced natural beauty.
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