Model and actor Fabio is the new global spokesperson for HairMax, maker of low level laser therapy devices for hair growth.
Fabio will be featured in a multichannel direct-to-consumer campaign with national TV segments, content across digital channels and social media.The campaign is intended to inspire men and women, showing them that great-looking hair can be maintained throughout life with proper care.
“I’ve always taken good care of my hair. My career depends on it. As I got a little older, I noticed my hair was aging and thinning and I started looking for a proven solution. I take a holistic approach to everything I do, so I wanted a safe, drug free treatment," says Fabio. "That’s when I found HairMax. Since using HairMax I stopped losing hair and it has reversed my hair thinning. It's growing in full and healthy. I thank genetics for my great hair and I thank HairMax for helping me keep it that way.”
“Fabio is a hair icon, the epitome of vitality and strength,” said David Michaels, HairMax founder. “His great hair, charisma, self-confidence and multigenerational appeal makes him the perfect spokesperson for HairMax. Teaming with Fabio will contribute to our mission to enhance lives by providing hair growth and wellness products that help men and women look and feel their best.”