Allergan Aesthetics has published “The Future of Aesthetics” global trends report, commissioned by Allergan Aesthetics and independently developed by specialist trend forecasting agency Wunderman Thompson Intelligence. The report aims to help the industry understand the developments driving today's aesthetics market and to highlight the key trends that may shape it in the years ahead.
Consumer interest in medical aesthetics continues to rise, with the number of dermal filler treatments worldwide growing by almost two million between 2017 and 2020, according to the report. Physicians around the world are now catering to an increasingly diverse patient population spanning different ages, races and genders.
The report identifies trends like beauty empowerment, un-tabooing treatments, aesthetics-fluency and a desire to move back to nature. Jonquille Chantrey, M.D., aesthetic surgeon and report co-contributor, identified 10 major trends in the report likely to impact medical aesthetics practices in the coming five years.
"I'm proud to be a part of the launch of 'The Future of Aesthetics' global trends report—a must-read for anyone interested or involved in the aesthetics industry,” Chantrey said. “The report represents three important things: change, choice and curiosity. We have all had to change, significantly. We have the power to decide what change represents in the future, and what it represents for patients. We need to support our patients to make the best possible choices as practitioners by applying our curiosity to cultural shifts and being as creative as possible in our work. This report will enable us to understand the patients of tomorrow and implement practical changes that appeal to them."
Carrie Strom, SVP, AbbVie and president, Global Allergan Aesthetics, said, "The Future of Aesthetics global trends report, helps us to understand what is driving aesthetics today and what will shape the aesthetics industry of tomorrow. The report builds on our 2019 research – Allergan 360° Aesthetics Report—about evolving global beauty perceptions and priorities and reaffirms our commitment to innovative science and the future growth of the market. The input we received from practitioners and consumers provides a unique view of what tomorrow may hold for aesthetics. It's an exciting time to be in this industry and we are thankful to our partners who participated in this important study."