Botox and fillers are becoming more popular and more convenient than ever before. According to the American Society of Plastic Surgeons, between 2010 and 2021, Botox injections have increased 28% among 20 to 29-year-old women.
Launched in 2022, Upkeep is the first US based app designed to allow users to search, book, and pay for medspa treatments within one platform.
The increase in awareness, availability and education around medspa treatments has helped shift the general consumer perception on injectables from negative to positive.
While makeup allows wearers to express themselves and color cosmetics offer the possibility of transformation, fillers and Botox can change the shape, position and size of features. Because of this, advanced beauty treatments are now becoming the new color cosmetics.
The Upkeep app grants users access to service providers that can offer lip enhancements, brow treatments, facial reconstruction options and more.