Why Do-it-yourself Sunscreens are a 'Don't' — Consumer Drivers and Formulating Insights

woman in yellow applying sunscreen to face with fingers head tipped down
"Making a good sunscreen is challenging. It's important to adequately disperse an active like ZnO and a kitchen whisk isn't going to cut it." -Kelly Dobos
Image by Tetiana at Adobe Stock

Do-it-yourself (DIY) sunscreens have been a phenomenon in recent years. Currently, TikTok reports 80.5 million posts about homemade natural sunscreens, 44.1 million on homemade sunscreen and 6.9 million of homemade sunscreen with zinc oxide. Instagram has 1.4K posts tagged #DIYsunscreen and 1.2K tagged #homemadesunscreen. Product developers out there are thinking scary, right? Apparently, not as scary to consumers as the mistruths they've heard about sunscreens. While industry experts and scientific communicators continue to reinforce that sunscreen formulating should be left to the experts, the battle rages on for consumer trust.

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