In our recent profile on Dr. Kate Dee, one of the truths about Unregulated Medspa Mayhem she went into was the difficulty finding qualified professional talent when building her own medspa.
Related: 10 Tips to Establish a Positive Team Culture & Become a Strong Leader
These are some of the difficulties, but not nearly all of them, that Dr. Dee discussed:
"Not even counting the properly licensed but unqualified professionals one can encounter in the aesthetics space, Dr. Dee discusses the even greater issue of false claims of board certification and unlicensed individuals illegally entering the field. She explains, “Beware of people falsely claiming to be board-certified. If you see a credential that says ‘double board certified’ in any of the following categories, these are not recognized by the ABMS: integrative medicine, antiaging medicine, aesthetic medicine, cosmetic medicine, regenerative medicine, functional medicine.” Dr. Dee adds that these “are training courses, like many of us have taken. There is no legitimate board certification in aesthetic medicine. It doesn’t exist.”
Practitioners and patients also need to watch out for individuals with fake nursing degrees. “In 2023, a scandal broke where thousands of nurses were found to have purchased fake nursing degrees online. These nurses were working all over the United States, and they are still being weeded out of the system,” states Dr. Dee.
When forming her own medspa business, Dr. Dee came face to face with the “challenges of distinguishing a genuine expert from a pretender, the pitfalls of falling for surface-level charm.” Her own experience with finding the right staff, and wading through the pretenders led her to create “a ‘Successful Injector” checklist. And, I go over it with each new NP or PA at the ninety-day review.” This is just the tip of the iceberg, with numerous other pitfalls and dangers for practitioners and patients to navigate in the medspa world."
Considering the continuous rapid growth of the aesthetics industry in conjunction with the shortage of medical professionals, both doctors and nurses, we are experiencing in this country, have you experienced these same challenges finding and retaining qualified talent at your medspa or aesthetic practice?
Top 3 Tips to Attract & Retain Qualified Talent
In our recent survey which asked, "Are you having challenges attracting or retaining qualified talent at your spa or practice?" 75% of readers said yes and 25% said no.
Having qualified talent providing clinical and other support at a medspa or aesthetic practice is vital to ensuring proper patient care and that patients have an optimal experience. Here are three MedEsthetics articles to help you do just that.
- The Secret to Successful Staff Meetings: Terri Ross explains, "To establish a positive team culture within your aesthetic practice, employee engagement is key. Improving employee engagement is proven to enhance productivity, efficiency, accountability, morale and retention. Engaged employees are more likely to be self-motivated, have a clear understanding of their roles, recognize the significance of their contribution, have better job satisfaction and according to the Corporate Leadership Council, are 87% less likely to leave their jobs. While there are many ways to create an engaged team, regular, routine staff meetings are critical to the foundation of your aesthetic practice."
- 10 Tips to Establish a Positive Team Culture & Become a Strong Leader: "Creating a thriving medical aesthetics practice is about more than just offering exceptional treatments. It’s about fostering a positive team culture and embodying strong leadership so that your team feels appreciated and respected, which leads to long-term employee retention," shares Terri Ross.
- Mentorship Programs for Employee Retention: According to Terri Ross, "Establishing and implementing a mentoring program is an effective tool to help you increase employee retention rates, engage your staff, demonstrate a clear career path, reinforce company culture and show your team you are invested in their future. In turn, your employees will be encouraged and inspired to perform at the level you want them to and feel valued, appreciated, heard and supported."
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