Vice & Virtue, founded by Aaron Kozol and Gina Rum Kozol, debuted its new endocrine conscious skin care line, with a promise to change the game for safety within the skin care industry. The pair decided to take a stand for skin safety after "uncovering endocrine disruptors, seemingly invisible chemical irritants, lurking around in their favorite beauty products." According to the company, Vice & Virtue is a place for beauty lovers of all ages to indulge in products that feed their skin care obsession (vice) when balanced with safe, clean ingredients (virtue).
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Utilizing Aaron's expertise in pharmacology and dermatology and Gina's personal journey with hormonal health issues, the couple decided to take their well-versed background and unifying belief that skin care should do exactly as it says without the need for consumers to worry about hidden dangers. This safety conscious skin care line does away with chemicals that interfere with hormone health and development as well as harsh actives that can strip skin's protective barrier, while feeding skin the safe ingredients it craves.
Per the company, each product in Vice & Virtue's launch collection blends the pure joy of skin care with a greater purpose. The brand showcases its commitment to sustainability through its use of eco-friendly, skin-safe materials, including glass and 100% gluten-free wheat straw plastic, a renewable BPA-free alternative to petroleum-based plastic.
Merging rising consumer demand for safety and sustainability with a fun and distinct style, featuring colorfully designed finishes that stand out across every aspect of the brand. Vice & Virtue's line of responsibly made beauty products promise skin health and safety, while showcasing the products with bright, bold designs that shine on the beauty counter.
"At Vice & Virtue, we're raising the bar in skincare by combining cutting-edge ingredients and packaging innovations with a heartfelt dedication towards limiting endocrine disruption," says Co-Founder Gina Rum Kozol. "Our mission is to build a brand that's impossible to forget, with products you can safely obsess over at any age and fun packaging you're excited to flaunt on your beauty counter."
