Practice Management

A Clear Vision

At an early age, Emily Kirby, MD, discovered the career road she wanted to travel—and that has made all the difference.
A Clear Vision

Plastic surgeon Emily Kirby, MD, was 5 years old when she first told her mother she was going to be a doctor. “She says she kept waiting for me to change my mind, but I never did,” recalls Dr. Kirby.

Practice Checkup

A regular review of key aspects of your business will help you retain existing patients and attract new ones.
MedEsthetics July/August 2019

Just as people need annual checkups as well as healthy daily habits to operate at their peak, medspas and aesthetic practices should conduct regular evaluations to ensure their businesses are in the best possible shape. While some areas of attention need to be as routine as, say, brushing our teeth, others can be tended to on a slightly less frequent basis, much like annual health screenings.

Getting Started in Research

Conducting clinical studies can benefit your career and your patients. Here’s how to make it part of your practice.
MedEsthetics July/August 2019

After medical training is complete and you transition into full-time patient care, research often falls by the wayside. But taking part in clinical studies while maintaining your practice can be immensely advantageous. It keeps you on the cutting edge of your specialty by exposing you to the latest tools and treatment options, allows you to further expand your career into publishing and speaking—both of which can increase your professional network—and helps prevent burnout. Plus, you are continually discerning the best ways to deliver care.

Setting a High Bar

Jorge Garcia-Zuazaga, MD’s desire to provide better access to care fuels the growth of Apex Dermatology & Skin Surgery Centers.
MedEsthetics May/June 2019

Dermatologist and former Marine flight surgeon Jorge Garcia-Zuazaga, MD, credits his grandfather with passing down the entrepreneurial DNA that helped him grow his single, physician-owned practice into a seven-location premier dermatology group in just seven years.

Telemedicine (R)evolution

Patients are demanding more virtual healthcare options, and it’s time to listen.
MedEsthetics April 2019

As tools such as online banking, shopping and travel booking have become commonplace, more and more consumers expect the same convenience from their physicians. Telemedicine offers “immense” advantages to patients, says Karen Edison, MD, chair of the department of dermatology at the University of Missouri School of Medicine in Columbia, Missouri. She has been offering telehealth services for more than 20 years and also served as director of the American Academy of Dermatology (AAD) 2019 teledermatology course.

Taking the Leap

Early mentors and entrepreneurial family members inspired Anne Chapas, MD, to launch a research-based aesthetic practice.
MedEsthetics March 2019

As a resident at Boston Medical Center, Anne Chapas, MD, discovered her passion for dermatology and lasers while working alongside Barbara Gilchrest, MD. “She was super encouraging and showed me that you could practice clinical medicine and also have an active clinical research program,” says Dr. Chapas. “Dr. Gilchrest set the bar high. She encouraged me to develop new techniques, become a leader in medicine and set big goals.”

Practice Management: Lease Renewals

Renegotiating lease terms can transform the financials of your practice. Here’s how to make sure you’re on the winning end.
MedEsthetics March 2019

It’s time to renew your lease. Are you ready to negotiate? If you’re like many practice owners, the answer is no. “Lease renewals are the No. 1 transaction in all of commercial real estate—for every new lease, there are 20 or 30 lease renewals happening—but it is the transaction that often receives the least amount of attention,” says Colin Carr, founder and CEO of CARR Healthcare, a nationwide commercial tenant brokerage based in Denver.

Laser Focused

Omar A. Ibrahimi, MD, PhD, trained under some of the country’s top surgical laser specialists before stepping out on his own.
MedEsthetics Jan.Feb 2019

While in medical school, Omar A. Ibrahimi, MD, PhD, became intrigued by dermatology. “I was struck by how dermatologists take care of newborns to the elderly, and I was impressed by how dermatologists need firm grounding in both medicine and surgery,” he says. “In the same day, they could be diagnosing a complex blistering disorder and then performing a surgical procedure. I thought that kind of diversity would keep things interesting and engaging for me as a clinician.”

Practice By Design

Determining the right look, ambience and layout for your aesthetic practice.
MedEsthetics Jan/Feb 2019

When we think of of medical facilities, we often think of stark green walls lined by straight-backed chairs, a messy pile of outdated magazines and the strong smell of antiseptic. But that kind of forbidding vibe has no place in an aesthetic practice.

“Many aesthetic practices are cash-based; there is a higher level of expectation of service,” says Francis X. Acunzo, CEO of Acara Partners, an aesthetic medical business development firm in Branford, Connecticut.