Practice Management

Laser Focused

Omar A. Ibrahimi, MD, PhD, trained under some of the country’s top surgical laser specialists before stepping out on his own.
MedEsthetics Jan.Feb 2019

While in medical school, Omar A. Ibrahimi, MD, PhD, became intrigued by dermatology. “I was struck by how dermatologists take care of newborns to the elderly, and I was impressed by how dermatologists need firm grounding in both medicine and surgery,” he says. “In the same day, they could be diagnosing a complex blistering disorder and then performing a surgical procedure. I thought that kind of diversity would keep things interesting and engaging for me as a clinician.”

Practice By Design

Determining the right look, ambience and layout for your aesthetic practice.
MedEsthetics Jan/Feb 2019

When we think of of medical facilities, we often think of stark green walls lined by straight-backed chairs, a messy pile of outdated magazines and the strong smell of antiseptic. But that kind of forbidding vibe has no place in an aesthetic practice.

“Many aesthetic practices are cash-based; there is a higher level of expectation of service,” says Francis X. Acunzo, CEO of Acara Partners, an aesthetic medical business development firm in Branford, Connecticut.

Social Recruiting

How to use social media to attract top talent.
MedEsthetics Jan/Feb 2019

In a tight labor market employers must use every tool at their disposal to land the best talent. Social media, in particular, provide effective platforms for reaching the “passive candidate,” who is not looking for a new position but might be lured by an attractive offer. But first, employers need to lay the groundwork for their social recruiting efforts by creating a brand presence that will attract top talent. Following are some strategies that will help you harness your online network to find qualified candidates who will complement your existing staff.

Profile: Urmen Desai, MD

A desire to serve others led Urmen Desai, MD, to medicine; a passion for aesthetic surgery brought him to Beverly Hills.
MedEsthetics Cover Profile Nov/Dec 2018

Urmen Desai, MD, learned at an early age the rewards of caring for others. His parents ran several nursing homes in the Boston area. “When I was young, I would go to work with my mother and father. I would chat and play games with the patients,” he says. “As I got a older, my after-school job was working as an activities counselor in one of the nursing homes—playing bingo and organizing card games.”

Rules of Engagement: Patient Privacy

Understanding the most likely threats to patient privacy can help protect your practice against breaches and HIPAA violations.
MedEsthetics Nov/Dec 2018

When healthcare attorney Bradford E. Adatto, Esq. of Dallas-based firm ByrdAdatto opened the email, “My eyes almost fell out of my head,” he says. There was a message time stamped 11:00 p.m. from one of his clients, a plastic surgeon, asking him to call immediately. The doctor had been in surgery since 5:00 a.m. and when he checked his email that evening, a patient had sent a link to a review she had posted. “The patient had posted a negative review complaining about the poor outcome she’d experienced and stating that the doctor’s license should be pulled,” explains Adatto.

End-of-Year Tax Planning

New tax provisions make end-of-year tax planning even more important for practices and medspas.
MedEsthetics October 2018

Last December the Tax Cuts and Jobs Act (TCJA) was signed into law. The new legislation is broad in scope and can potentially lower the tax burden on most U.S.-based businesses. But reaping the benefits requires understanding how deductions have changed and how your practice or medspa’s business entity and accounting methods impact its use of new deductions and tax credits. Following are some the key changes to consider as we enter the last quarter of 2018.

Practice Management: Your Most Important Hire

What to look for in a patient care coordinator.
Business Consult October 2018

Do you know which employees (other than those who provide care) in an aesthetic practice have the greatest impact on practice revenue? The answer is patient care coordinators. This is because patient care coordinators are responsible for the majority of patient interactions. They help to ensure the quality of patient care. And when selected and trained properly, they build deeper patient relationships, leading to higher patient satisfaction, more bookings and more referrals. Given the importance of this position, hiring for the role shouldn’t be taken lightly.

A Guiding Hand

If you want to become more successful and feel more confident in your medical career, finding a mentor is a great place to start.
MedEsthetics September 2018

Karen Horton, MD, a plastic surgeon in private practice in San Francisco, credits her first mentor, Christopher Forrest, MD, of the University of Toronto, with putting her on the path to her career. “I spent an hour and a half doing rounds with him, and when we returned to his office, I said, ‘I want to do this,’” says Dr. Horton. “He took me under his wing. He opened doors, helped me get involved in clinical research, and gave me a firsthand perspective on being a physician. He was the gateway to my whole career.” Today Dr.

How To Keep Your "A" Players

How to retain your top-performing employees in a hot job market.
Business Consult September 2018

It’s a nightmare scenario for any business: A star employee suddenly resigns and accepts a position with a competing practice. Out the door goes years of experience, in-depth knowledge of your practice and industry, and perhaps a good number of hard-won patient connections.

Perhaps you were even grooming that top-performing employee for a management role. “When you lose your best employees you lose not only their skills but also their leadership potential,” says David Dye, President of Let's Grow Leaders, a management consulting firm in Washington, D.C.