Practice Management

The Right Fit

Adding clothing and accessories to your retail area can be a win-win for patients and practices.
MedEsthetics October 2019

Medspas and aesthetic practices seeking innovative ways to better serve clients and generate local word of mouth may want to take a cue from the spa industry. Some of the country’s top spas have been growing their retail revenue and attracting new clients by displaying clothing and accessories alongside their professional skincare products. UV protective hats and clothing that complement topical sun protection products and one-of-a-kind apparel from local designers are among the offerings that appeal to consumers who want to look their best.

Practice Management: Peak Performance

How to set staff expectations, track performance, reward excellence and address problems before they become major issues.
MedEsthetics September 2019

We’ve all experienced the disappointment of planning a big night out at the new restaurant known for its amazing food, only to have the evening fizzle due to poor service. While a restaurant may have award-winning cuisine, if the wait staff provides poor service, the establishment will be a short-lived venture. The lesson in this is that a business is only as good as its employees.

Maintaining an exceptional staff involves setting expectations, tracking performance, rewarding excellent performance and addressing problem areas before they become major issues.

Saying "No"

In aesthetic medicine, the customer—or patient—is not always right, and practitioners need to be prepared to deny unreasonable requests.
MedEsthetics September 2019

Cosmetic procedures are elective. Patients come in with expectations, not medical concerns, which can make some situations challenging. Aesthetic practitioners often need to guide patients away from procedures not in their best interests. When safety is an issue, physicians readily say “no,” and patients are usually grateful. Conflicts can arise, however, when patients present with preconceived notions of how best to achieve a certain look.

A Clear Vision

At an early age, Emily Kirby, MD, discovered the career road she wanted to travel—and that has made all the difference.
A Clear Vision

Plastic surgeon Emily Kirby, MD, was 5 years old when she first told her mother she was going to be a doctor. “She says she kept waiting for me to change my mind, but I never did,” recalls Dr. Kirby.

Practice Checkup

A regular review of key aspects of your business will help you retain existing patients and attract new ones.
MedEsthetics July/August 2019

Just as people need annual checkups as well as healthy daily habits to operate at their peak, medspas and aesthetic practices should conduct regular evaluations to ensure their businesses are in the best possible shape. While some areas of attention need to be as routine as, say, brushing our teeth, others can be tended to on a slightly less frequent basis, much like annual health screenings.

Getting Started in Research

Conducting clinical studies can benefit your career and your patients. Here’s how to make it part of your practice.
MedEsthetics July/August 2019

After medical training is complete and you transition into full-time patient care, research often falls by the wayside. But taking part in clinical studies while maintaining your practice can be immensely advantageous. It keeps you on the cutting edge of your specialty by exposing you to the latest tools and treatment options, allows you to further expand your career into publishing and speaking—both of which can increase your professional network—and helps prevent burnout. Plus, you are continually discerning the best ways to deliver care.

Setting a High Bar

Jorge Garcia-Zuazaga, MD’s desire to provide better access to care fuels the growth of Apex Dermatology & Skin Surgery Centers.
MedEsthetics May/June 2019

Dermatologist and former Marine flight surgeon Jorge Garcia-Zuazaga, MD, credits his grandfather with passing down the entrepreneurial DNA that helped him grow his single, physician-owned practice into a seven-location premier dermatology group in just seven years.

Telemedicine (R)evolution

Patients are demanding more virtual healthcare options, and it’s time to listen.
MedEsthetics April 2019

As tools such as online banking, shopping and travel booking have become commonplace, more and more consumers expect the same convenience from their physicians. Telemedicine offers “immense” advantages to patients, says Karen Edison, MD, chair of the department of dermatology at the University of Missouri School of Medicine in Columbia, Missouri. She has been offering telehealth services for more than 20 years and also served as director of the American Academy of Dermatology (AAD) 2019 teledermatology course.

Taking the Leap

Early mentors and entrepreneurial family members inspired Anne Chapas, MD, to launch a research-based aesthetic practice.
MedEsthetics March 2019

As a resident at Boston Medical Center, Anne Chapas, MD, discovered her passion for dermatology and lasers while working alongside Barbara Gilchrest, MD. “She was super encouraging and showed me that you could practice clinical medicine and also have an active clinical research program,” says Dr. Chapas. “Dr. Gilchrest set the bar high. She encouraged me to develop new techniques, become a leader in medicine and set big goals.”

Practice Management: Lease Renewals

Renegotiating lease terms can transform the financials of your practice. Here’s how to make sure you’re on the winning end.
MedEsthetics March 2019

It’s time to renew your lease. Are you ready to negotiate? If you’re like many practice owners, the answer is no. “Lease renewals are the No. 1 transaction in all of commercial real estate—for every new lease, there are 20 or 30 lease renewals happening—but it is the transaction that often receives the least amount of attention,” says Colin Carr, founder and CEO of CARR Healthcare, a nationwide commercial tenant brokerage based in Denver.