Practice Management

Hitting the Mark

How to identify and connect with your target market.
Business Consult July/August 2018

For a medspa or medical aesthetic practice to grow and prosper, it’s crucial to find and entice the people in your community who can support your business—particularly if your office is in a highly competitive area. To claim your share of the market and connect with that target base, it’s also smart to identify the unique characteristics, or differentiating factors, that set your practice apart from the competition.

How can practice owners identify their target markets and entice those prospects to visit their offices? The first step is to conduct a feasability study.

Way To Grow

Dermatologist Eric Schweiger, MD, grew his East Coast private practice from one to 40 locations in eight years.
MedEsthetics July/August 2018

When New York City-based dermatologist Eric Schweiger, MD, opened a private practice in midtown Manhattan in 2010, he had no idea it would one day become the first of 40 Schweiger Dermatology Group locations, treating more than 325,000 patients in the last year alone. He credits his fast growth to his patient-centric philosophy, his deep understanding of New York City patients and an entrepreneurial outlook.

Practice Management: Extending Care

Oversight requirements and best practices when working with physician extenders.
MedEsthetics May/June 2018

According to the American Association of Physician Assistants, more than 85,000 certified physician assistants (PAs) practice in the United States. That’s more than double the number practicing 10 years ago. The American Association of Nurse Practitioners reports that 192,000 nurse practitioners (NPs) are employed in the U.S., with an additional 14,000 completing their training annually. For many practice owners, such midlevel providers—also referred to as physician extenders (PEs)—help boost their bottom lines while improving patient care.

The Personal Touch

Dermatologist Lily Talakoub, MD, left public health for private practice so she could help patients one-on-one.
MedEsthetics May/June 2018

The desire to treat patients of all ages in a one-on-one setting drew Lily Talakoub, MD, away from a career in public health and to dermatology. “I realized that my true joy in life is being with people and talking to people,” says Dr. Talakoub, who worked for the Office of the U.S. Surgeon General during medical school. “Often you follow a career path and realize that career path is not what you expected it to be. I needed to be around people. Public health was not the right place for me.”

Practice Management: Unwanted Advances

Anti-harassment policies help protect employees—and your practice.
MedEsthetics May/June 2018 Business Consult

Sexually charged comments and behaviors can destroy workplace morale and spark costly lawsuits. As victims of sexual harassment become more willing to speak out, organizations of all sizes are taking steps to address the problem. Practice owners can protect their businesses and employees by instituting policies and procedures that promote a respectful work environment.

Practice Management: Onboarding for New Employees

A comprehensive onboarding process will set your new hires up for success.
Welcoming New Hires

You’ve wrapped up the interviews and extended an offer of employment to your top candidate. But the hiring process isn’t done yet. Now, you need to help integrate your new employee into your practice or organization through a process known as “onboarding” (also called organizational socialization).

Practice Management: Personality Testing

Pre-employment personality testing can help you match the right candidate to the job.
Pre-employment personality testing

Your practice is growing and you are hiring. But as you peruse the stack of resumes, how can you know who is actually a good fit for the job? An introverted, unfriendly receptionist; an anxious, easily stressed-out office manager; or a dishonest bookkeeper will be unsatisfactory matches with the basics of their positions. They aren’t likely to excel—or to stick around very long. And in the meantime, they can create pandemonium in your practice.

Transformer

Dermatologist and laser specialist Gerald Goldberg, MD, has been changing patients’ lives for more than 30 years.
MedEsthetics Jan/Feb 2018 Profile

Gerald Goldberg, MD, suffered with acne as an adolescent. The resulting scars he carried as an adult piqued his interest in working with children with port wine stains and other disfiguring birth marks—and became the foundation for his future career in medicine. “Because of my own scars, I am sensitive to people with scarring and other malformations, so I was attracted to the area of port wine stains in babies and children,” he says.

When the Mirror Lies

How to recognize and respond to patients with body dysmorphic disorder.
MedEsthetics Jan/Feb When the Mirror Lies

Every cosmetic provider has repeat patients. But not all of those “regulars” are satisfied customers hoping to wind back the clock a few years or improve upon Mother Nature. Some people who seek multiple cosmetic procedures have a widespread, but under-diagnosed, mental-health condition known as body dysmorphic disorder (BDD). People with BDD have a distorted perception of their appearance, leading to an obsessive preoccupation with minimal or imagined flaws.

Practice Management: Workplace Drug Use

How to reduce the risk of impaired employees.
Addressing employee drug misuse

An employee who is misusing drugs can threaten your bottom line in many ways: higher absenteeism; lower productivity; increased losses due to theft; and costly accidents that spark lawsuits. The problem of illicit drug use has become more prevalent in recent years due to the escalation of opioid addiction and the legalization of marijuana on the state level.