Practice Management

Setting a High Bar

Jorge Garcia-Zuazaga, MD’s desire to provide better access to care fuels the growth of Apex Dermatology & Skin Surgery Centers.
MedEsthetics May/June 2019

Dermatologist and former Marine flight surgeon Jorge Garcia-Zuazaga, MD, credits his grandfather with passing down the entrepreneurial DNA that helped him grow his single, physician-owned practice into a seven-location premier dermatology group in just seven years.

Telemedicine (R)evolution

Patients are demanding more virtual healthcare options, and it’s time to listen.
MedEsthetics April 2019

As tools such as online banking, shopping and travel booking have become commonplace, more and more consumers expect the same convenience from their physicians. Telemedicine offers “immense” advantages to patients, says Karen Edison, MD, chair of the department of dermatology at the University of Missouri School of Medicine in Columbia, Missouri. She has been offering telehealth services for more than 20 years and also served as director of the American Academy of Dermatology (AAD) 2019 teledermatology course.

Taking the Leap

Early mentors and entrepreneurial family members inspired Anne Chapas, MD, to launch a research-based aesthetic practice.
MedEsthetics March 2019

As a resident at Boston Medical Center, Anne Chapas, MD, discovered her passion for dermatology and lasers while working alongside Barbara Gilchrest, MD. “She was super encouraging and showed me that you could practice clinical medicine and also have an active clinical research program,” says Dr. Chapas. “Dr. Gilchrest set the bar high. She encouraged me to develop new techniques, become a leader in medicine and set big goals.”

Practice Management: Lease Renewals

Renegotiating lease terms can transform the financials of your practice. Here’s how to make sure you’re on the winning end.
MedEsthetics March 2019

It’s time to renew your lease. Are you ready to negotiate? If you’re like many practice owners, the answer is no. “Lease renewals are the No. 1 transaction in all of commercial real estate—for every new lease, there are 20 or 30 lease renewals happening—but it is the transaction that often receives the least amount of attention,” says Colin Carr, founder and CEO of CARR Healthcare, a nationwide commercial tenant brokerage based in Denver.

Laser Focused

Omar A. Ibrahimi, MD, PhD, trained under some of the country’s top surgical laser specialists before stepping out on his own.
MedEsthetics Jan.Feb 2019

While in medical school, Omar A. Ibrahimi, MD, PhD, became intrigued by dermatology. “I was struck by how dermatologists take care of newborns to the elderly, and I was impressed by how dermatologists need firm grounding in both medicine and surgery,” he says. “In the same day, they could be diagnosing a complex blistering disorder and then performing a surgical procedure. I thought that kind of diversity would keep things interesting and engaging for me as a clinician.”

Practice By Design

Determining the right look, ambience and layout for your aesthetic practice.
MedEsthetics Jan/Feb 2019

When we think of of medical facilities, we often think of stark green walls lined by straight-backed chairs, a messy pile of outdated magazines and the strong smell of antiseptic. But that kind of forbidding vibe has no place in an aesthetic practice.

“Many aesthetic practices are cash-based; there is a higher level of expectation of service,” says Francis X. Acunzo, CEO of Acara Partners, an aesthetic medical business development firm in Branford, Connecticut.

Social Recruiting

How to use social media to attract top talent.
MedEsthetics Jan/Feb 2019

In a tight labor market employers must use every tool at their disposal to land the best talent. Social media, in particular, provide effective platforms for reaching the “passive candidate,” who is not looking for a new position but might be lured by an attractive offer. But first, employers need to lay the groundwork for their social recruiting efforts by creating a brand presence that will attract top talent. Following are some strategies that will help you harness your online network to find qualified candidates who will complement your existing staff.

Profile: Urmen Desai, MD

A desire to serve others led Urmen Desai, MD, to medicine; a passion for aesthetic surgery brought him to Beverly Hills.
MedEsthetics Cover Profile Nov/Dec 2018

Urmen Desai, MD, learned at an early age the rewards of caring for others. His parents ran several nursing homes in the Boston area. “When I was young, I would go to work with my mother and father. I would chat and play games with the patients,” he says. “As I got a older, my after-school job was working as an activities counselor in one of the nursing homes—playing bingo and organizing card games.”

Rules of Engagement: Patient Privacy

Understanding the most likely threats to patient privacy can help protect your practice against breaches and HIPAA violations.
MedEsthetics Nov/Dec 2018

When healthcare attorney Bradford E. Adatto, Esq. of Dallas-based firm ByrdAdatto opened the email, “My eyes almost fell out of my head,” he says. There was a message time stamped 11:00 p.m. from one of his clients, a plastic surgeon, asking him to call immediately. The doctor had been in surgery since 5:00 a.m. and when he checked his email that evening, a patient had sent a link to a review she had posted. “The patient had posted a negative review complaining about the poor outcome she’d experienced and stating that the doctor’s license should be pulled,” explains Adatto.