Practice Management

Practice Management: Your Most Important Hire

What to look for in a patient care coordinator.
Business Consult October 2018

Do you know which employees (other than those who provide care) in an aesthetic practice have the greatest impact on practice revenue? The answer is patient care coordinators. This is because patient care coordinators are responsible for the majority of patient interactions. They help to ensure the quality of patient care. And when selected and trained properly, they build deeper patient relationships, leading to higher patient satisfaction, more bookings and more referrals. Given the importance of this position, hiring for the role shouldn’t be taken lightly.

A Guiding Hand

If you want to become more successful and feel more confident in your medical career, finding a mentor is a great place to start.
MedEsthetics September 2018

Karen Horton, MD, a plastic surgeon in private practice in San Francisco, credits her first mentor, Christopher Forrest, MD, of the University of Toronto, with putting her on the path to her career. “I spent an hour and a half doing rounds with him, and when we returned to his office, I said, ‘I want to do this,’” says Dr. Horton. “He took me under his wing. He opened doors, helped me get involved in clinical research, and gave me a firsthand perspective on being a physician. He was the gateway to my whole career.” Today Dr.

How To Keep Your "A" Players

How to retain your top-performing employees in a hot job market.
Business Consult September 2018

It’s a nightmare scenario for any business: A star employee suddenly resigns and accepts a position with a competing practice. Out the door goes years of experience, in-depth knowledge of your practice and industry, and perhaps a good number of hard-won patient connections.

Perhaps you were even grooming that top-performing employee for a management role. “When you lose your best employees you lose not only their skills but also their leadership potential,” says David Dye, President of Let's Grow Leaders, a management consulting firm in Washington, D.C.

Hitting the Mark

How to identify and connect with your target market.
Business Consult July/August 2018

For a medspa or medical aesthetic practice to grow and prosper, it’s crucial to find and entice the people in your community who can support your business—particularly if your office is in a highly competitive area. To claim your share of the market and connect with that target base, it’s also smart to identify the unique characteristics, or differentiating factors, that set your practice apart from the competition.

How can practice owners identify their target markets and entice those prospects to visit their offices? The first step is to conduct a feasability study.

Way To Grow

Dermatologist Eric Schweiger, MD, grew his East Coast private practice from one to 40 locations in eight years.
MedEsthetics July/August 2018

When New York City-based dermatologist Eric Schweiger, MD, opened a private practice in midtown Manhattan in 2010, he had no idea it would one day become the first of 40 Schweiger Dermatology Group locations, treating more than 325,000 patients in the last year alone. He credits his fast growth to his patient-centric philosophy, his deep understanding of New York City patients and an entrepreneurial outlook.

Practice Management: Extending Care

Oversight requirements and best practices when working with physician extenders.
MedEsthetics May/June 2018

According to the American Association of Physician Assistants, more than 85,000 certified physician assistants (PAs) practice in the United States. That’s more than double the number practicing 10 years ago. The American Association of Nurse Practitioners reports that 192,000 nurse practitioners (NPs) are employed in the U.S., with an additional 14,000 completing their training annually. For many practice owners, such midlevel providers—also referred to as physician extenders (PEs)—help boost their bottom lines while improving patient care.

The Personal Touch

Dermatologist Lily Talakoub, MD, left public health for private practice so she could help patients one-on-one.
MedEsthetics May/June 2018

The desire to treat patients of all ages in a one-on-one setting drew Lily Talakoub, MD, away from a career in public health and to dermatology. “I realized that my true joy in life is being with people and talking to people,” says Dr. Talakoub, who worked for the Office of the U.S. Surgeon General during medical school. “Often you follow a career path and realize that career path is not what you expected it to be. I needed to be around people. Public health was not the right place for me.”

Practice Management: Unwanted Advances

Anti-harassment policies help protect employees—and your practice.
MedEsthetics May/June 2018 Business Consult

Sexually charged comments and behaviors can destroy workplace morale and spark costly lawsuits. As victims of sexual harassment become more willing to speak out, organizations of all sizes are taking steps to address the problem. Practice owners can protect their businesses and employees by instituting policies and procedures that promote a respectful work environment.

Practice Management: Onboarding for New Employees

A comprehensive onboarding process will set your new hires up for success.
Welcoming New Hires

You’ve wrapped up the interviews and extended an offer of employment to your top candidate. But the hiring process isn’t done yet. Now, you need to help integrate your new employee into your practice or organization through a process known as “onboarding” (also called organizational socialization).

Practice Management: Personality Testing

Pre-employment personality testing can help you match the right candidate to the job.
Pre-employment personality testing

Your practice is growing and you are hiring. But as you peruse the stack of resumes, how can you know who is actually a good fit for the job? An introverted, unfriendly receptionist; an anxious, easily stressed-out office manager; or a dishonest bookkeeper will be unsatisfactory matches with the basics of their positions. They aren’t likely to excel—or to stick around very long. And in the meantime, they can create pandemonium in your practice.