Practice Management

Profile: Urmen Desai, MD

A desire to serve others led Urmen Desai, MD, to medicine; a passion for aesthetic surgery brought him to Beverly Hills.
MedEsthetics Cover Profile Nov/Dec 2018

Urmen Desai, MD, learned at an early age the rewards of caring for others. His parents ran several nursing homes in the Boston area. “When I was young, I would go to work with my mother and father. I would chat and play games with the patients,” he says. “As I got a older, my after-school job was working as an activities counselor in one of the nursing homes—playing bingo and organizing card games.”

Rules of Engagement: Patient Privacy

Understanding the most likely threats to patient privacy can help protect your practice against breaches and HIPAA violations.
MedEsthetics Nov/Dec 2018

When healthcare attorney Bradford E. Adatto, Esq. of Dallas-based firm ByrdAdatto opened the email, “My eyes almost fell out of my head,” he says. There was a message time stamped 11:00 p.m. from one of his clients, a plastic surgeon, asking him to call immediately. The doctor had been in surgery since 5:00 a.m. and when he checked his email that evening, a patient had sent a link to a review she had posted. “The patient had posted a negative review complaining about the poor outcome she’d experienced and stating that the doctor’s license should be pulled,” explains Adatto.

End-of-Year Tax Planning

New tax provisions make end-of-year tax planning even more important for practices and medspas.
MedEsthetics October 2018

Last December the Tax Cuts and Jobs Act (TCJA) was signed into law. The new legislation is broad in scope and can potentially lower the tax burden on most U.S.-based businesses. But reaping the benefits requires understanding how deductions have changed and how your practice or medspa’s business entity and accounting methods impact its use of new deductions and tax credits. Following are some the key changes to consider as we enter the last quarter of 2018.

Practice Management: Your Most Important Hire

What to look for in a patient care coordinator.
Business Consult October 2018

Do you know which employees (other than those who provide care) in an aesthetic practice have the greatest impact on practice revenue? The answer is patient care coordinators. This is because patient care coordinators are responsible for the majority of patient interactions. They help to ensure the quality of patient care. And when selected and trained properly, they build deeper patient relationships, leading to higher patient satisfaction, more bookings and more referrals. Given the importance of this position, hiring for the role shouldn’t be taken lightly.

A Guiding Hand

If you want to become more successful and feel more confident in your medical career, finding a mentor is a great place to start.
MedEsthetics September 2018

Karen Horton, MD, a plastic surgeon in private practice in San Francisco, credits her first mentor, Christopher Forrest, MD, of the University of Toronto, with putting her on the path to her career. “I spent an hour and a half doing rounds with him, and when we returned to his office, I said, ‘I want to do this,’” says Dr. Horton. “He took me under his wing. He opened doors, helped me get involved in clinical research, and gave me a firsthand perspective on being a physician. He was the gateway to my whole career.” Today Dr.

How To Keep Your "A" Players

How to retain your top-performing employees in a hot job market.
Business Consult September 2018

It’s a nightmare scenario for any business: A star employee suddenly resigns and accepts a position with a competing practice. Out the door goes years of experience, in-depth knowledge of your practice and industry, and perhaps a good number of hard-won patient connections.

Perhaps you were even grooming that top-performing employee for a management role. “When you lose your best employees you lose not only their skills but also their leadership potential,” says David Dye, President of Let's Grow Leaders, a management consulting firm in Washington, D.C.

Hitting the Mark

How to identify and connect with your target market.
Business Consult July/August 2018

For a medspa or medical aesthetic practice to grow and prosper, it’s crucial to find and entice the people in your community who can support your business—particularly if your office is in a highly competitive area. To claim your share of the market and connect with that target base, it’s also smart to identify the unique characteristics, or differentiating factors, that set your practice apart from the competition.

How can practice owners identify their target markets and entice those prospects to visit their offices? The first step is to conduct a feasability study.

Way To Grow

Dermatologist Eric Schweiger, MD, grew his East Coast private practice from one to 40 locations in eight years.
MedEsthetics July/August 2018

When New York City-based dermatologist Eric Schweiger, MD, opened a private practice in midtown Manhattan in 2010, he had no idea it would one day become the first of 40 Schweiger Dermatology Group locations, treating more than 325,000 patients in the last year alone. He credits his fast growth to his patient-centric philosophy, his deep understanding of New York City patients and an entrepreneurial outlook.

Practice Management: Extending Care

Oversight requirements and best practices when working with physician extenders.
MedEsthetics May/June 2018

According to the American Association of Physician Assistants, more than 85,000 certified physician assistants (PAs) practice in the United States. That’s more than double the number practicing 10 years ago. The American Association of Nurse Practitioners reports that 192,000 nurse practitioners (NPs) are employed in the U.S., with an additional 14,000 completing their training annually. For many practice owners, such midlevel providers—also referred to as physician extenders (PEs)—help boost their bottom lines while improving patient care.

The Personal Touch

Dermatologist Lily Talakoub, MD, left public health for private practice so she could help patients one-on-one.
MedEsthetics May/June 2018

The desire to treat patients of all ages in a one-on-one setting drew Lily Talakoub, MD, away from a career in public health and to dermatology. “I realized that my true joy in life is being with people and talking to people,” says Dr. Talakoub, who worked for the Office of the U.S. Surgeon General during medical school. “Often you follow a career path and realize that career path is not what you expected it to be. I needed to be around people. Public health was not the right place for me.”