Practice Management

Transformer

Dermatologist and laser specialist Gerald Goldberg, MD, has been changing patients’ lives for more than 30 years.
MedEsthetics Jan/Feb 2018 Profile

Gerald Goldberg, MD, suffered with acne as an adolescent. The resulting scars he carried as an adult piqued his interest in working with children with port wine stains and other disfiguring birth marks—and became the foundation for his future career in medicine. “Because of my own scars, I am sensitive to people with scarring and other malformations, so I was attracted to the area of port wine stains in babies and children,” he says.

When the Mirror Lies

How to recognize and respond to patients with body dysmorphic disorder.
MedEsthetics Jan/Feb When the Mirror Lies

Every cosmetic provider has repeat patients. But not all of those “regulars” are satisfied customers hoping to wind back the clock a few years or improve upon Mother Nature. Some people who seek multiple cosmetic procedures have a widespread, but under-diagnosed, mental-health condition known as body dysmorphic disorder (BDD). People with BDD have a distorted perception of their appearance, leading to an obsessive preoccupation with minimal or imagined flaws.

Practice Management: Workplace Drug Use

How to reduce the risk of impaired employees.
Addressing employee drug misuse

An employee who is misusing drugs can threaten your bottom line in many ways: higher absenteeism; lower productivity; increased losses due to theft; and costly accidents that spark lawsuits. The problem of illicit drug use has become more prevalent in recent years due to the escalation of opioid addiction and the legalization of marijuana on the state level.

Embracing Artistry

Plastic surgeon Randal Haworth, MD, is taking the next step in his career with the launch of a stylish, comprehensive aesthetic care facility.
The Haworth Institute and Self-Centered Aesthetics

Randal Haworth, MD, made a name for himself in aesthetics in the early 2000s when he joined Fox television’s reality show, “The Swan.” On the program, he was part of a team of plastic surgeons, stylists and makeup artists who dramatically transformed participants’ appearances. Earlier this year, he transformed his own Beverly Hills, California-based practice when he moved to a new, custom-designed facility that incorporates a full range of aesthetic services—from facials and nutritional services to fillers, lasers and surgical procedures.

Practice Management: Unique Selling Points

Help your practice stand out by recognizing what makes it unique in the marketplace.
Business Consult October 2017

“The doctor is board certified.” This is the answer I hear most often when I ask a new practice manager what makes her practice unique or special. While being board certified is an important credential that potential patients are wise to verify and value, there are thousands of board certified plastic surgeons and dermatologists nationwide, so it’s not that “unique.” In fact, in some urban areas it’s common to have 12 or more board certified aesthetic specialists in a three-block radius—and five or more in the same high-rise building.

Practice Marketing: Missed Opportunities

Practices and medspas often overlook these effective and easy-to-implement marketing strategies.
Business Consult

It is very common for medical aesthetic practices to vacillate between one of two extremes when it comes to marketing their products and services. They either try to do a little bit of everything or they eschew marketing campaigns entirely; after all, shouldn’t their skills be enough to bring in patients and keep them coming back? The reality is, neither approach is going to get you where you want to go in terms of long-term growth and success. It takes strategic planning to ensure that you are using your marketing resources wisely.

Practice Management: Safety First

Creating a culture of safety requires more than by the book adherence to OSHA standards— and pays dividends in employee satisfaction and patient outcomes.
MedEsthetics September 2016

Medical practices place significant emphasis on patient safety and outcomes. But without equal attention to employee safety, patient care can suffer. Low morale, staffing shortages due to injury and the potential for costly fines are just some of the ways a lack of attention to workplace safety can undermine your aesthetic business. Following is an overview of the workplace safety regulatory requirements for medical practices as well as steps you can take to create a culture of safety in your facility.

Taking the Lead

George J. Hruza, MD, immerses himself in the dermatology community to ensure a stronger specialty and take advantage of lifelong learning opportunities.
MedEsthetics September 2016

George J. Hruza, MD, has always been surrounded by the medical field. His mother was a pediatrician, who later became a psychiatrist. His father was a gerontology researcher and pathologist. His sister is a radiologist; her husband is a rheumatologist. So it’s no surprise that Dr. Hruza, founder of the Laser & Dermatologic Surgery Center in Chesterfield, Missouri, also sought a career in medicine. “It seemed like a profession that would allow me to make a tangible difference for the better in someone’s life,” he says.

Practice Management: Future-Proofing Your IT System

Practices can save money and downtime by considering future needs as they investigate IT options.
MedEsthetics July/August 2017 Business Consult

Technology plays an integral role in healthcare today. Not only have electronic medical records (EMR) become the law of the land, but practices also benefit from the use of practice management software and integrated sys­­tems that offer online booking, lead tracking and social media management.

Implementing EMR and practice management systems involves a number of challenges in that they are costly, they evolve rapidly and they can quickly become obsolete. Therefore, it is important to look ahead as you investigate IT vendors and products.

An Oasis in the Desert

Wendy Roberts, MD, has developed a devoted following by helping her patients maintain and improve their skin health from head to toe.
MedEsthetics Cover Profile July/August 2017

When Wendy Roberts, MD, applied to Sarah Lawrence College in New York, a career in medicine was far from her mind. “I was going to major in dance,” she says. “I danced for the Dance Theatre of Harlem and the Garden State Ballet.”