Practice Management

Practice Management: Better Communication

How to establish a culture of healthy communication and collaboration in your practice.
MedEsthetics November/December 2019

Patients of physicians with a high number of co-worker reports about unprofessional behavior are at a significantly increased risk of surgical and medical complications, according to a June 19, 2019 paper published in JAMA Surgery. The study authors recommend that healthcare organizations foster better communication and collaboration, as failing to do so could undermine their cultures of safety, threaten teamwork and increase patients’ risks for adverse outcomes.

Light Show

Patrick Bitter Jr., MD, creator of the FotoFacial, shines a light on new aesthetic breakthroughs
MedEsthetics October 2019

As the son of a dermatologist and his namesake, Patrick Bitter Jr., MD, might have appeared to have a set career path. As founder of Advanced Aesthetic Dermatology, with offices in Beverly Hills and Los Gatos, California, the board-certified dermatologist is widely known as an expert on treating skin with light.

Local Politics

Staying abreast of state and municipal legislation can benefit both your profession and your practice.
MedEsthetics October 2019

Significant interest is paid to national legislation. Professional associations often organize advocacy committees to give testimony to the U.S. Food and Drug Administration and employ lobbyists to craft and shape federal policy. But if you want to have an impact on the legislation that is most likely to affect your practice and profession, such as reimbursement rates, licensure, liability, and employee costs and benefits, you need to look a little closer to home—at state and municipal government.

The Right Fit

Adding clothing and accessories to your retail area can be a win-win for patients and practices.
MedEsthetics October 2019

Medspas and aesthetic practices seeking innovative ways to better serve clients and generate local word of mouth may want to take a cue from the spa industry. Some of the country’s top spas have been growing their retail revenue and attracting new clients by displaying clothing and accessories alongside their professional skincare products. UV protective hats and clothing that complement topical sun protection products and one-of-a-kind apparel from local designers are among the offerings that appeal to consumers who want to look their best.

Practice Management: Peak Performance

How to set staff expectations, track performance, reward excellence and address problems before they become major issues.
MedEsthetics September 2019

We’ve all experienced the disappointment of planning a big night out at the new restaurant known for its amazing food, only to have the evening fizzle due to poor service. While a restaurant may have award-winning cuisine, if the wait staff provides poor service, the establishment will be a short-lived venture. The lesson in this is that a business is only as good as its employees.

Maintaining an exceptional staff involves setting expectations, tracking performance, rewarding excellent performance and addressing problem areas before they become major issues.

Saying "No"

In aesthetic medicine, the customer—or patient—is not always right, and practitioners need to be prepared to deny unreasonable requests.
MedEsthetics September 2019

Cosmetic procedures are elective. Patients come in with expectations, not medical concerns, which can make some situations challenging. Aesthetic practitioners often need to guide patients away from procedures not in their best interests. When safety is an issue, physicians readily say “no,” and patients are usually grateful. Conflicts can arise, however, when patients present with preconceived notions of how best to achieve a certain look.

A Clear Vision

At an early age, Emily Kirby, MD, discovered the career road she wanted to travel—and that has made all the difference.
A Clear Vision

Plastic surgeon Emily Kirby, MD, was 5 years old when she first told her mother she was going to be a doctor. “She says she kept waiting for me to change my mind, but I never did,” recalls Dr. Kirby.

Practice Checkup

A regular review of key aspects of your business will help you retain existing patients and attract new ones.
MedEsthetics July/August 2019

Just as people need annual checkups as well as healthy daily habits to operate at their peak, medspas and aesthetic practices should conduct regular evaluations to ensure their businesses are in the best possible shape. While some areas of attention need to be as routine as, say, brushing our teeth, others can be tended to on a slightly less frequent basis, much like annual health screenings.

Getting Started in Research

Conducting clinical studies can benefit your career and your patients. Here’s how to make it part of your practice.
MedEsthetics July/August 2019

After medical training is complete and you transition into full-time patient care, research often falls by the wayside. But taking part in clinical studies while maintaining your practice can be immensely advantageous. It keeps you on the cutting edge of your specialty by exposing you to the latest tools and treatment options, allows you to further expand your career into publishing and speaking—both of which can increase your professional network—and helps prevent burnout. Plus, you are continually discerning the best ways to deliver care.

Setting a High Bar

Jorge Garcia-Zuazaga, MD’s desire to provide better access to care fuels the growth of Apex Dermatology & Skin Surgery Centers.
MedEsthetics May/June 2019

Dermatologist and former Marine flight surgeon Jorge Garcia-Zuazaga, MD, credits his grandfather with passing down the entrepreneurial DNA that helped him grow his single, physician-owned practice into a seven-location premier dermatology group in just seven years.