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Karen Zupko

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While it may be tempting to use female-centric protocols or 'plug-and-play' treatment paradigms, doing so risks patient dissatisfaction and poor aesthetic results. Male non-surgical procedures such as Botox, dermal fillers and biostimulators require anatomical accuracy and self-control.

Tailored, Not Translated Approach to Men's Anatomy and Identity

Jun 26th, 2025

Meeting the Growing Demand for Aesthetic Treatments Among Gen Z

Sponsored

Meeting the Growing Demand for Aesthetic Treatments Among Gen Z

May 9th, 2025

With the overall growth rate of the market on a fast trajectory, scaling towards a platform model is critical for practice groups, as it puts them in a strong position to broaden and strengthen their overall market presence and position themselves as an appealing asset for investors.

Building Sustainable Scale and Investor Readiness in a Rapidly Growing Medspa Market

Jun 17th, 2025

In the past, surgical facelifts were primarily sought out due to natural aging. Now, however, younger patients are experiencing facial deflation and sagging due to weight loss.

Facelifts for the New Generation: How Ozempic is Redefining Facial Rejuvenation Trends

Jun 3rd, 2025

More from Karen Zupko

Unique Selling Points of Aesthetic Practices

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Practice Management: Unique Selling Points

Help your practice stand out by recognizing what makes it unique in the marketplace.

Oct 4th, 2017

Employee Verification

Legal Issues: Employee Verification

Background checks help ensure the safety and financial well-being of your medical practice.

Nov 26th, 2014

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The treatment helps ease the effects of environmental exposures that present as age spots, fine lines and dehydration, as the thickness of the epidermis decreasing about 6.4% per decade on average for women.

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Shed's Dual Hair Care Line Tackles DHT, Hormonal Imbalance, Follicle Health

Celebrity's recent flaunting of their cosmetic treatments is potentially credited to the introduction of GLP-1 medications. Transformations suddenly became accessible, empowering and personalized. It introduced control over the way many wish to present themselves.

Perfect Is Out, Personal Is In: Celebrity Transparency Shaping Aesthetics—But Body Image Pressures Still Linger

Described as an organic alternative to Botox created in Germany, Fox's serum is needle-free, and its plant-based ingredients gently relax facial muscles and smooth out fine lines.

Megan Fox Says No to Botox — But What’s in Her Serum Might Surprise You

Meeting the Growing Demand for Aesthetic Treatments Among Gen Z

Sponsored

Meeting the Growing Demand for Aesthetic Treatments Among Gen Z

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