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Catherine Maley
More from Catherine Maley
Practice Management
Practice Marketing: Missed Opportunities
Practices and medspas often overlook these effective and easy-to-implement marketing strategies.
Business
In-House Marketing
Promoting your services to your existing patient base is one of the most effective avenues for practice growth, and it involves much more than signage and mailing lists.
Business
Winning With YouTube
YouTube videos allow you to showcase your skills and introduce yourself to prospective patients before they enter your office.
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Inside the Mind of an MSO: What Practice Owners Need to Know Before Selling
MSOs are targeting successful aesthetics and wellness businesses—often aiming to pay less than fair market value. We spoke with former MSO executives to uncover how they really evaluate, approach and negotiate with practices.
Home
Business Consult: Generational Marketing
When reaching out to patients in multiple age groups, one size does not fit all.
