Physician-founded scalp care ecosystem,Yobee, announced the launch of its new line of products designed to to support the spa industry on May 20, 2026.
Known for its proprietary microbiome-powered wellness solutions, Yobee is now expanding into whole-body customizable spa treatment care.
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The venture includes partnering with household brands, such as The Ritz-Carlton, Kohler Water Spas, and Hilton, which will feature Yobee’s products with proprietary PROBYOME Technology in scalp and hair treatments, massage and restorative body rituals, and facial and nail services focused on hydration and barrier repair.
“We are so excited to partner with Yobee. Dr. Gupta’s philosophy and vision along with the chemistry and make-up of this brand fit Kohler perfectly. Our over 75 therapists love it as it protects their skin barrier along with the guests,” said Nikki Miller, Director of Kohler Water Spas.
The 150-minute PROBYOME Skin Renewal & Defense Wrap at The Ritz-Carlton Amelia Island offers an integrated head-to-toe wellness journey. Beginning with a warm organic brown sugar and probiotic oil polish, the treatment progresses to a thermal wrap infused with Yobee probiotic extracts, hand and foot treatments, and probiotic scalp and hair therapy. The experience concludes with a Vichy shower and a full-body massage using Yobee body oil.
Yobee’s dermatologist-developed formulas feature PROBYOME™ Technology with research-backed clinical actives including probiotic extracts, organic honey, turmeric, and vitamin B12. Combining science and nature, the products are designed to support a healthy scalp and skin microbiome while creating an elevated spa treatment experience for both guests and therapists.
As consumers increasingly view scalp care as part of overall wellness and preventative care, hair care continues to shift toward root-cause treatment.
“When the microbiome becomes imbalanced, people may notice persistent dryness, flaking, redness, itchiness, and sensitivity. One in two people suffer from dandruff, eczema, or chronic dry skin and scalp. Yobee is uniquely designed to nourish and restore this ecosystem at the source,” said founder Ruchi Gupta, MD, MPH, a Harvard-trained physician and Northwestern University professor with more than 20 years of experience researching skin health and the microbiome.
“It is not a surprise that spa guests are resonating with Yobee. What has been a delightful surprise is how our spa partners are using our products to nourish and protect the body and scalp and collaborate with us to develop new products that support their signature treatments,” added Dr. Gupta.
