Lindsey Sikora Subrinsky MSN, APRN, FNP-BC

Inside the Mind of an MSO: What Practice Owners Need to Know Before Selling

Inside the Mind of an MSO: What Practice Owners Need to Know Before Selling

MSOs are targeting successful aesthetics and wellness businesses—often aiming to pay less than fair market value. We spoke with former MSO executives to uncover how they really evaluate, approach and negotiate with practices.