Medicis and Mentor Join Forces With Physician Loyalty Program

Medicis, a division of Valeant Pharmaceuticals, that develops facial injectables and professional skin care, is collaborating with Mentor Worldwide, a market leader in breast aesthetics, to create a combined physician loyalty program that includes several of their non-reimbursed products. The new M2VP (Medicis-Mentor Valued Partner) program extends the offerings of Medicis' recently-launched MVP program to include the MENTOR line of breast implant products for a five-year term and is for the U.S., subject to any geographical expansion that may be agreed upon by the parties.
The M2VP program offers numerous incentives that reward utilization of various products across the Mentor and Medicis portfolios. The program allows participating members to not only earn points that establish status within the program, but to redeem them for items such as product purchases.
“With this program we are providing our customers with opportunities for volume-based cost savings on the products they use and added incentives to try other products from our combined portfolios,” said Ryan Weldon, president of Medicis. “We believe that the M2VP program is one of the most comprehensive loyalty programs in the industry and will bring value to all practices, both large and small. The addition of Mentor's breast aesthetic portfolio is truly exciting news for our customers and we are excited about future iterations of the program to come.”
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