Allergan Launches New e-Commerce Platform for Physicians

In an effort to streamline ordering and improve customer service for its physician-customers, Allergan has launched Allergan Direct Next Gen, a streamlined e-commerce platform that offers faster and easier online product ordering and 24/7 account management. Practices can add and manage multiple users within their facilities and track orders and financial data. The mobile-enabled site was designed to improve convenience and give customers more control over their product stock, Allergan-specific promotional offers and collateral materials.

“We heard directly from practices about what would make a best-in-class e-commerce experience, and then built it based on those specifications. Your Practice, Our Purpose is central to every initiative we have launched this year. With the introduction of Allergan Direct Next Gen, we’re setting the standard of customer experience excellence,” said Carrie Strom, senior vice president of U.S. Medical Aesthetics at Allergan. “Our cutting-edge Customer Experience Center in Austin, Texas, which fields over one million calls per year, has implemented several new programs to ensure seamless experiences for our customers and their teams, so their time can be spent providing exceptional patient care.”

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