Allergan is launching a new direct-to-consumer campaign for JUVÉDERM Lips. Centered around self-expression, the campaign kicks off on February 11 with ads and creative deploying across TV, social media and digital advertising. Board-certified plastic surgeon Dara Liotta, MD, reality television personality Audrina Patridge and celebrity makeup artist Kelsey Deenihan will share how and why they choose JUVÉDERM as their lip filler brand of choice.
As part of the campaign, Deenihan helped curate a limited-edition lip kit featuring three lipstick shades. Customers are encouraged to visit https://www.brilliantdistinctionsgiveaway.com/juvederm-lips to enter to win the limited-edition lipstick kit and other prizes by registering for Brilliant Distinctions and getting treated with JUVÉDERM Ultra XC or JUVÉDERM VOLBELLA™ XC. The grand prize winner will receive $1,000 in Brilliant Distinctions points and the limited edition lipstick kit, while 250 additional winners will receive $100 in Brilliant Distinctions points and the limited-edition lipstick kit.