MassageLuXe announced they've selected Minneapolis as the destination for their multi-unit expansion and are offering a limited-time discounted franchise fee of 50 percent off in hopes of incentivizing new partners.
The ongoing growth of MassageLuXe demonstrates a sustained consumer preference for membership-based wellness services, which include massage therapy, facial treatments, and other self-care options.
The limited time incentive for is for qualified franchise partners who sign an agreement by April 30, 2026.
Related: Franchise vs. Independent: How to Determine the Best Path for Your Medspa
“Minneapolis offers the demographic strength and consumer mindset that align with our long term development strategy,” said Kristen Pechacek, CEO of MassageLuXe. “We are looking for operators who understand how to build teams, execute consistently and grow responsibly within a protected territory. Our model is designed to support that type of disciplined expansion.”
Minneapolis is a great case study on how secondary urban markets are increasingly ideal for med spa expansion due to their strong economies, wellness-focused populations, and accessible neighborhoods.
With a strong footprint throughout the Midwest, MassageLuXe has refined a membership based system focused on predictable revenue, operational support and long term client relationships.
