Terri Ross Introduces APX Business Intelligence Platform for Aesthetic Practices

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Aesthetic practice consultant Terri Ross has announced the launch of APX by Terri Ross. a business intelligence cloud platform designed to accelerate the growth of aesthetic practices through on-demand employee training modules, financial algorithms, KPI calculators and integrative marketing dashboards.

The 5 Components of 'APX by Terri Ross' include:


  • Online, on-demand training courses for every member of your staff
  • Robust sales, finance, operations, and marketing curriculum
  • Maintain staff accountability at all times
  • Dynamic training modules, quizzes and exercises


  • 7 user-friendly, financial calculators that provide real-time insight
  • Understand pricing and costs, and optimize them to become more profitable
  • Build an accurate forecast that reduces cost and achieves revenue goals


  • Comprehensive real-time analytics dashboard of every marketing metric and KPI
  • Save time and money with integrations to 50+ popular data sources and social media channels
  • Run powerful reports on website performance, SEO, campaign ROI


  • Validated and statistical benchmarking technology that provides industry insights not found anywhere else
  • Compare metrics, procedure counts, productivity, average charges and consumer behavior
  • Updated "statistically relevant" data from hundreds of practices


  • Stay connected with Terri Ross and the APX team of expert consultants
  • Exclusive access to on-going educational sessions, live coaching calls and more
  • The secret to the success of 'APX by Terri Ross': on-going sessions to increase recall and retention

"APX was the direct result of working one-on-one with aesthetic clients for more than a decade and gaining a unique perspective and understanding of their pain points and the gaps in knowledge in the areas of sales, finance, operations, KPIs and benchmarking," said Ross. "With COVID-19 and the changes the industry faced within the new landscape, it became apparent that practices needed real-time solutions in order to be more efficient and profitable, even during a pandemic. My team and I took a hard look at how we could provide the necessary tools and resources that were not available anywhere else and essentially roll them into the most comprehensive, robust, impactful solutions-based platform that will save thousands of dollars and provide evergreen content. This new platform is the equivalent of having me and my entire team in a client's practice 24/7. I could not be more excited to launch APX and help as many practices as possible in the aesthetic industry to reach new heights of success."

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