Aesthetic practice consultant Terri Ross has announced the launch of APX by Terri Ross. a business intelligence cloud platform designed to accelerate the growth of aesthetic practices through on-demand employee training modules, financial algorithms, KPI calculators and integrative marketing dashboards.
The 5 Components of 'APX by Terri Ross' include:
Train
- Online, on-demand training courses for every member of your staff
- Robust sales, finance, operations, and marketing curriculum
- Maintain staff accountability at all times
- Dynamic training modules, quizzes and exercises
Abacus
- 7 user-friendly, financial calculators that provide real-time insight
- Understand pricing and costs, and optimize them to become more profitable
- Build an accurate forecast that reduces cost and achieves revenue goals
Lucid
- Comprehensive real-time analytics dashboard of every marketing metric and KPI
- Save time and money with integrations to 50+ popular data sources and social media channels
- Run powerful reports on website performance, SEO, campaign ROI
Gauge
- Validated and statistical benchmarking technology that provides industry insights not found anywhere else
- Compare metrics, procedure counts, productivity, average charges and consumer behavior
- Updated "statistically relevant" data from hundreds of practices
Community
- Stay connected with Terri Ross and the APX team of expert consultants
- Exclusive access to on-going educational sessions, live coaching calls and more
- The secret to the success of 'APX by Terri Ross': on-going sessions to increase recall and retention
"APX was the direct result of working one-on-one with aesthetic clients for more than a decade and gaining a unique perspective and understanding of their pain points and the gaps in knowledge in the areas of sales, finance, operations, KPIs and benchmarking," said Ross. "With COVID-19 and the changes the industry faced within the new landscape, it became apparent that practices needed real-time solutions in order to be more efficient and profitable, even during a pandemic. My team and I took a hard look at how we could provide the necessary tools and resources that were not available anywhere else and essentially roll them into the most comprehensive, robust, impactful solutions-based platform that will save thousands of dollars and provide evergreen content. This new platform is the equivalent of having me and my entire team in a client's practice 24/7. I could not be more excited to launch APX and help as many practices as possible in the aesthetic industry to reach new heights of success."
