Merz Aesthetics has launched a new initiative focused on its Confidence to Be platform, a global effort to celebrate confidence and spark conversation around the unique things that make each person feel their best.
Merz Aesthetics employees around the world were asked: What gives you confidence? The responses were compiled by region and shared with local artists to help inspire the creation of four one-of-a-kind pieces of art.
The artwork is displayed at Merz Aesthetics’ headquarters in Frankfurt, Mexico City, Raleigh, São Paulo and Singapore. When the art was revealed in offices around the world, employees offered their own perspectives on the Confidence to Be platform, sharing how they find confidence every day and what the artwork means to them. As a result, these stories were pulled into a video along with footage of the artists, employee reactions to the artwork and insights into Merz Aesthetics’ history and future.
In addition to the pieces of art, Merz Aesthetics has launched a social media campaign using #ConfidenceToBe to spark a conversation online.
