“At NAOS, we focus on skin health rather than surface aesthetics," said Mikael Coste, chief digital officer at NAOS. "Our unique ecobiological approach treats the skin as a dynamic ecosystem, addressing the root causes of imbalances and promoting skin function."
NAOS/Haut.AI
NAOS, home to Bioderma and Institut Esthederm, has collaborated with Haut.AI to launch the Skin Observer, a new AI-driven skin analysis tool that generates personalized skin care ritual recommendations for every skin type.
The system, developed in collaboration with dermatologists, reportedly adjusts routines and step-by-step guidance based on user preferences and shifting skin needs.
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The system taps Haut.AI's algorithms, which draw on more than 150 data points to generate comprehensive, clinical-grade skin analyses.
Skin Observer will debut in Latin America and expand globally in 2024, spanning NAOS and its brand platforms, including Bioderma, Etat Pur and Institut Esthederm.
“At NAOS, we focus on skin health rather than surface aesthetics," said Mikael Coste, chief digital officer at NAOS. "Our unique ecobiological approach treats the skin as a dynamic ecosystem, addressing the root causes of imbalances and promoting skin function. This partnership represents a key milestone in our mission to offer digital innovative services rooted in empowering people in their ability to better understand, take care of their skin. With Haut.AI's technological prowess, we are poised to redefine skin care, making it more personalized and effective than ever before."
“The NAOS philosophy aligns closely with our own vision at Haut.AI—a comprehensive and holistic approach to skin care and skin aging,” said Anastasia Georgievskaya, CEO of Haut.AI. “Underpinned by an understanding of the skin as a dynamic ecosystem, we’ve leveraged our AI algorithms, which are grounded in world-class skin science and aging biomarker research, to offer highly effective, personalized skincare routines tailored to individual needs.”
