Practice Management

Firing Fearlessly

Preparation is key to terminating employment without undermining practice operations and staff morale.
Firing Fearlessly

Telling an employee not to report for work tomorrow is a nerve-wracking task, no matter how many reasons you have for terminating employment. Employers often feel apprehension, dread or even outright panic as the final confrontation approaches. Whether a terminated employee is tearful, desperate or furious, it’s up to you to keep the situation calm so both of you can move on.

Testing the Waters

Had it not been for a bout of seasickness, noted dermatologist Mark G. Rubin, MD, may have found a different career.
Testing the Waters

When New Jersey-born Mark G. Rubin, MD, was growing up, medicine was part of the family. As a child, he assumed he would follow in the footsteps of his father and grandfather and become a physician. But the lure of the ocean almost kept him away.

“I certainly was dabbling with pre-med in college at Colgate. I had a strong interest in medicine and considered going into it my whole life,” he says. “But I liked oceanography a lot. I graduated with a degree in Marine Science and had a hard time deciding whether I was going to do that or pursue medicine.”

Patient Cultivation

How to develop a patient for life.
Patient Cultivation

The statistics speak for themselves—80% of practice revenue comes from 20% of existing patients. It costs five times more—in both budget and resources—to recruit a new patient than to keep an existing one. And when it comes to purchasing procedures, current patients are 65% more likely to have a treatment done versus 20% of new patients. So the obvious question is: How much of your practice’s energy is focused on cultivating relationships with existing patients?

The Imaging Evolution

Today’s imaging systems do far more than track results—they improve patient satisfaction and communication between patients and providers.
The Imaging Evolution

When patients consider plastic surgery or medical aesthetic interventions, the firrst thing they want to know is how they will look after the procedure. Accordingly, before and after images—whether they are posted on websites, displayed in reception area look books or shared during consultations—have become one of the most powerful patient education and practice growth tools available to practitioners.

CareCredit Joins Zwivel

CareCredit Joins Zwivel

Patient financing provider CareCredit has signed a marketing agreement with Zwivel, an online cosmetic consultation platform that enables cosmetic patients and doctors to interact prior to an in-office consultation. Under the agreement, consumers can apply for a CareCredit health, wellness and beauty credit card through a link embedded in Zwivel’s free online consultation platform and app.

Do Try This At Home!

Tracking sales and reviewing your treatment menu are key to building and maintaining strong retail sales.
Do Try This At Home!

Cosmetic practices and medspas have been hearing for years about the benefits of retailing skincare products. They improve and prolong the results of in-office treatments, boost your bottom line and are a natural fit because patients want professional recommendations from their aesthetic providers. These statements are true, yet they do little to ease the frustration of owners and managers as they face shelves of unsold products and watch patients move online to search for better deals on the lines thoughtfully recommended by staff.

Raising the Bar

With two New York locations, a budding complementary practice and high patient satisfaction, plastic surgeon Kevin Tehrani, MD, FACS, says his success can be attributed to three words: “Never, ever settle.”
Raising the Bar

As a child, Kevin Tehrani, MD, FACS, always admired and looked up to his four physician uncles. “I thought of them as role models,” he says, adding that doctors are especially respected and revered in his native country, Iran. It seemed natural that he, too, would go into medicine. But there was a bump on the road to becoming an MD.

At age 14, Dr. Tehrani had to be smuggled out of the country during the Iran-Iraq war. Upon safely settling in New York City, he set his sights back on the goal of achieving a medical career.

Picture This

Joseph O’Connell, MD, chose plastic surgery over a career in photography and created a picture-perfect aesthetic center.
Picture This

Growing up in a family of lawyers and teachers, Joseph O’Connell chose not to follow the family tradition and instead had dreams of becoming a famous artist or shutterbug. He took art and photography classes at a small New England preparatory school and followed with studio art and photography in college.

Are You Covered?

Professional liability and property damage insurance are just the beginning when it comes to protecting your practice or medspa.
Are You Covered?

Insurance is like a layer of clothing put on to protect you from the elements. The difference is, where meteorologists can alert us to upcoming precipitation or sudden drops in temperature, medical practice principals have no forecaster to tell them when—or what type—of trouble may lie ahead for their businesses. So the question becomes, “Do I have enough coverage to protect my practice? Or, do I have too much?”

Following is a breakdown of the various types of coverage available to protect you, your staff and your facility in the event of a claim or catastrophe.