By Carol and Rob Trow of Dermaconcepts
There are few, if any, more problematic profit issues for aesthetic professionals, practice owners and managers than how to increase retail revenue for their practices. The challenges center on several endemic root causes, which I will discuss below. But it...
By Cheryl Whitman, Beautiful Forever Consulting
When practices think of marketing, they typically think of web-based advertising, print ads, in-house signage or open house events. But letters to the editor, opinion editorial (op-ed) articles, and letters of endorsement can be some of the most...
By Nancy Trent
President, Trent & Company Marketing Communications
Some brands thrive on social media, while others consider it a necessary evil. If your practice or medspa is in the latter category, you are likely doing what we call “check-the-box” social media marketing—making periodic...
Catherine Maley, MBA
I’ll bet you dislike the “M” word, don’t you? And just in case you don’t know, the M stands for marketing. But marketing has gotten a bad name because it got lumped with the truly dreaded word and that’s advertising.
Let’s define these terms. Advertising is the process of...
Why You Need to Be Tracking Numbers on Your Marketing Efforts
By Mara L. Shorr, BS, CAC II-VIII and Jay A. Shorr, BA, MBM-C, CAC I-VIII
We’re going to fully admit it: We love data. And you should too, because tracking both the time and the dollars that are consuming your annual marketing budget is...
By Mara Shorr, BS, CAC II-VIII and Jay Shorr, BA, MBM-C, I-VIII
How your phones are answered can make or break the customer experience. That first voice sets the tone for how a prospective patient views your practice, and whether they book an appointment or move along to another office. So how do...
