SkinPen Launches 'Feel Seen' Campaign with Olivia Culpo, Empowering Consumers to Embrace Confidence Through Microneedling

Crown Aesthetics has unveiled a new direct-to-consumer campaign for SkinPen, the first FDA-cleared microneedling device. Titled "Feel Seen," the campaign features a compelling film series that highlights personal stories from individuals who have used the SkinPen. By sharing these relatable experiences, the campaign aims to connect with consumers who may identify with similar skin concerns and inspire them to consider SkinPen as a solution.

Amplifying the campaign is an exclusive partnership with model and actress Olivia Culpo, who incorporates SkinPen into her beauty routine, according to a March 5 press release.

“The ‘Feel Seen’ campaign was inspired by real patients who have shared how SkinPen treatments have transformed their confidence and self-perception,” says Sean Madanipour, vice president of aesthetics marketing at Crown. “Feel Seen speaks to that emotional connection—helping individuals embrace their true selves and put their best face forward.”

The campaign is designed to evoke empowerment, authenticity and self-assurance, showing that aesthetic treatments aren’t just about how you look, but also how you feel as consumer awareness grows in the aesthetics space.Courtesy of Crown AestheticsThe campaign, he says, is designed to evoke empowerment, authenticity and self-assurance, showing that aesthetic treatments aren’t just about how you look, but also how you feel as consumer awareness grows in the aesthetics space.

As aesthetics becomes more than cosmetic enhancements and more about beauty maintenance to align with individual self-perception, speaking directly to consumers allows brands like SkinPen to educate, inspire and build trust. Rather than merely promoting a product, the Feel Seen campaign allows consumers to take an active role in researching treatments before stepping into a clinic, Madanipour explains. 

“By engaging directly with consumers, we ensure they understand what sets SkinPen apart, making it easier for them to request the treatment with confidence,” he says. 

SkinPen is designed with precision and safety in mind, Madanipour adds. It features a sterile, single-use needle cartridge, creating thousands of microchannels in the skin that triggers the body's natural wound-healing process. 

This process boosts collagen and elastin production, remodeling the skin for a smoother, youthful appearance, he explains. The treatment is minimally invasive, requires little downtime and is safe for all skin tones and types, making it a versatile option for those looking to improve the look of fine lines, wrinkles, acne scars and overall skin texture.

“It is also the only microneedling device in the U.S. backed by over 90 validation studies, setting it apart in terms of efficacy and reliability,” Madanipour says.

Complementing the campaign film series is the “behind the scenes” series—introduced by Culpo. The series will also entail real patient stories. 

Culpo was a natural choice for the Feel Seen campaign, Madanipour says, because she is not only a beauty and wellness advocate but also a real SkinPen user. Culpo’s influence allows SkinPen to reach a broad audience in an authentic way, helping to make microneedling more approachable for those considering it for the first time, he adds.

“By sharing real patient stories, we humanize the experience and break down misconceptions about aesthetic treatments being purely cosmetic,” Madanipour says.