Mindfully made clean skincare and wellness brand, Primally Pure, is officially expanding beyond skincare with the launch of an entirely new category: Tinted Face Care the company announced.
Built around the idea of ‘The Beauty of Doing Less’, the expansion introduces two multitasking essentials that merge skincare, mineral SPF, and natural color into a simplified two-step routine:
Related: 9 Wellness Secrets from Bethany McDaniel of Primally Pure
- Sun Serum Tinted SPF 30: a mineral SPF with lightweight coverage powered by grass-fed tallow and bakuchiol
- Lip + Cheek Tint SPF 15: a nourishing, multi-use color balm for lips and cheeks
As consumers continue shifting toward hybrid beauty products that combine skincare benefits with makeup, this marks a significant evolution for Primally Pure as it brings its ingredient-first philosophy into complexion
