Tricoci Aesthetics opens in Oak Brook, blending medical treatments with traditional salon services.
Courtesy of Tricoci Aesthetics
Tricoci Salon and Spa was established in 1977 by Mario Tricoci, expanding with Tricoci University in 2004 for cosmetology and beauty professionals. Since 1977, the beauty space has witnessed a substantial evolution with the rise of medical aesthetics, including energy-based devices, injectables and medical-grade skincare. Aligned with this shift, Tricoci Aesthetics in Oak Brook, Illinois is projected to open in September, signifying the next-generation of beauty, rather than a new emerging brand: where the salon experience now meets medical intervention for many consumers in 2025.
Log in to view the full article
Tricoci Salon and Spa was established in 1977 by Mario Tricoci, expanding with Tricoci University in 2004 for cosmetology and beauty professionals. Since 1977, the beauty space has witnessed a substantial evolution with the rise of medical aesthetics, including energy-based devices, injectables and medical-grade skincare. Aligned with this shift, Tricoci Aesthetics in Oak Brook, Illinois is projected to open in September, signifying the next-generation of beauty, rather than a new emerging brand: where the salon experience now meets medical intervention for many consumers in 2025.
“For decades, we’ve been trusted to set the standard in beauty and wellness,” says Liz Allison, CEO of Tricoci Salon and Spa. “Expanding into aesthetics is the next chapter of that legacy—marrying clinical rigor with the hospitality and artistry that define Tricoci.”
Oak Brook: A Natural Launchpad
Primarily based in Illinois with 14 locations, Tricoci Salon and Spa decided to open its first aesthetics studio in Oak Brook due to it being one of their top-performing markets. Introducing aesthetics here felt seamless, Allison recounts. The menu of services offered at the Oak Brook location focuses on minimally invasive treatments specifically, a natural blend to Tricoci’s long-standing contribution of gentle, transformative hair and nail care.
Injectables, energy-based skin treatments like BBL and Mox and collagen-boosting microneedling, along with comfort-focused options like Pro-Nox will be featured under Tricoci’s roof. Pro-Nox is traditionally known as a pain-relieving method, an alternative to pain medication using a combination of nitrous oxide and oxygen gas that can be inhaled by the patient during a procedure to relieve pain or anxiety [1].
“Every service was chosen for its ability to fit seamlessly into clients’ routines, extend results and scale across multiple locations,” Allison says.Board-certified nurse practitioners provide science-backed, natural-looking care.Courtesy of Tricoci Aesthetics
Science-Backed Merges With Style-Focused
Consumers, it appears, view scientific credibility as a core factor of their wellness journey, weaving effective, data-driven solutions that are proven effective into hair, nail and skin care [2]. With intent to expand the aesthetics space to other Tricoci locations in the future, the menu was designed to bridge artistry and science, a destination for receiving a balayage or manicure while also undergoing a BBL treatment as the beauty sector becomes multi-faceted.
Tricoci decided to integrate treatments that are subtle and natural looking—not overdone—because the new studio mixes with the existing spa experience, easily paired with a styling appointment that enhances clients and allows them to feel refreshed after their visit, without altering an appearance.
Clients can now enjoy a seamless blend of trusted salon care and advanced, minimally invasive aesthetic treatments.Courtesy of Tricoci Aesthetics“Clients are also more educated and intentional,” Allison says. “They want protocols that are science-backed, efficacious and safe, [and] that’s why our model is taste-led, not trend-led; we’ve curated a menu built for longevity and anchored in clinical validation, not fleeting fads.”
Surface to Cellular: Tricoci’s New Standard of Care, All In One Place
Performed by board-certified nurse practitioners with advanced aesthetic training, Triccoci’s services create a continuum of care, she adds, from “surface to cellular,” that she describes as Tricoci’s next expression, as the next-generation of beauty is about “self-investment.”
“Tricoci is reimagining the beauty destination as a single, credible home for hair, skin, style and rejuvenation—the future of beauty, all under one roof,” Allison says. “Clients will see the same design aesthetic, feel the same hospitality and trust the same culture of excellence, now with advanced medical expertise.”
