Kerry Group Launches 2025 North American Taste Charts Smarts

Participants receive tailored results based on their product type.
Participants receive tailored results based on their product type.
Olena Rudo at Adobe Stock

On April 16, 2025, taste and nutrition company Kerry Group announced the launch of its 2025 North America Taste Charts Smart. This interactive quiz is designed to help food and beverage brands better understand evolving consumer preferences and identify trending flavors. 

The quiz is built on Kerry’s proprietary tools Taste Trends and Taste Charts, which track the evolution of flavor trends across 13 global regions. Taste Charts Smarts takes both the consumer testing data and flavor performance data and creates an interactive, personalized experience. Further, the quiz allows the participants to search by category, such as cold, dairy, hot beverages, savory, snack or sweet snacks. 

Participants receive tailored results based on their selected product category, including the three most appealing flavors in their category, a detailed view of the top-performing flavors in that category and the most relevant taste trends. 

“Our customers aren’t just looking for a list of what’s trending, they’re looking for confidence in their product development decisions,” said Elizabeth Horvath, vice president of marketing, North America. “Taste drives consumer choice. The Taste Charts Smarts quiz encourages food and beverage brands to dig deeper beyond just flavor trends, uncovering taste profiles most appealing by sub-category. Backed by real consumer data, this practical tool turns inspiration into innovation.”

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