The Estée Lauder Companies has announced a strategic partnership with Shopify Inc., a leading global commerce platform, to modernize its digital technology infrastructure and deliver best-in-class omnichannel consumer experiences.
The collaboration will:
- Establish a new digital commerce foundation
- Increase consumer centricity
- Fuel sustainable growth
- Reach consumers in more personalized ways
- Improve speed-to-market
- Deliver consistent brand experience
- Develop a unified commerce experience
- Accelerate direct-to-consumer strategy across online and freestanding stores
- Drive speed and efficiencies at scale across Estée Lauder's portfolio of prestige and luxury beauty brands
Technology Transforms Personalized Consumer Experience
“Shopify is one of the most highly recognized commerce leaders in the world—with a proven commitment to continuous innovation. Through this partnership, we are poised to unlock new levels of consumer centricity and omnichannel shopping experiences,” says Stéphane de La Faverie, president and chief executive officer at The Estée Lauder Companies.
He adds, “This is beauty reimagined in action: leveraging data, technology and creativity to anticipate our consumers’ needs and connect their brand experiences across channels and touchpoints seamlessly. This is only the beginning of our incredible journey to collaborate with the best strategic partners to deliver the absolute best consumer experiences.”
The first phase of the partnership is planned to launch on Shopify in the first quarter of calendar year 2026.
“The Estée Lauder Companies is a legend in beauty,” says Harley Finkelstein, president of Shopify. “Together, we’re shaping the next era of retail where iconic brands and world-class technology redefine what’s possible.”
“As we accelerate The Estée Lauder Companies’ transformation, Shopify is the ideal strategic partner to co-create brilliant and innovative direct-to-consumer experiences to fuel our growth,” says Brian Franz, chief technology and data and analytics officer at The Estée Lauder Companies. “Shopify will equip us with real-time data, insights and AI-driven capabilities—enabling us to be more agile, meet our consumers where they are and deliver breakthrough personalization.”
