More Than Half of Consumers Considering Cosmetic Procedures

More than half of consumers are considering a cosmetic skin procedure to improve their appearance, according to newly released survey data from the American Society for Dermatologic Surgery (ASDS).

According to data from more than 8,300 consumer respondents to the 2014 ASDS Consumer Survey on Cosmetic Dermatologic Procedures, 52% of respondents currently are considering aesthetic treatments such as wrinkle-relaxing injections or skin-tightening procedures. The survey asked consumers to share their opinions on cosmetic treatments in general and provide ratings for 10 specific procedures.

Personal reasons for turning to cosmetic treatments includes: “to look as young as I feel or better for my age," "to appear more attractive" and "to feel more confident."

The top four procedures consumers are investigating, according to the survey, include:

  • Ultrasound, laser, light and radiofrequency treatments for skin tightening, scars and birthmarks (45%)
  • Laser and light treatments to reduce facial redness or improve skin tone or scars (41%)
  • Chemical peels (36%)
  • Body sculpting (35%)

The ASDS reports that many cosmetic conditions that troubled respondents last year remain top concerns this year, including: excess weight (89%); skin texture and/or discoloration (75%); lines and wrinkles near the eyes (71%); and excess fat under the chin/neck (68%).

Consumers gave the highest satisfaction ratings to injectable wrinkle treatments (93%) and dermal filler treatments (91%).

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