How Beauty Standards Have Evolved in 2021

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StriVectin has conducted a survey of 2,000 U.S. adults over the age of 25 about how their beauty standards have changed due to the pandemic. Lockdown forced many former face-to-face interactions to be held virtually, causing people to spend more time looking at themselves online, thus leading to unsatisfied feelings, the report found.

“The findings of this survey shed a light on the impact living virtually has had on the way we look at ourselves on many levels, a trend we expect to continue as working from home and video-calling are likely to remain embedded in our everyday lives for months to come,” said Alison Yeh, chief marketing officer at StriVectin. 

The survey found that:

  • 81% of respondents feel that the condition of their skin has deteriorated during the pandemic
  • 71% say they are making an effort to positively accentuate the eye area, mostly by enhancing the skin
  • 69% say the things that bother them on video calls are not the things that bother them when they look in the mirror
  • 63% admitted to spending at least half their time on video calls staring at their own face
  • 58% of all respondents admit that they get distracted by their own appearance on video calls, not listening at times
  • 51% say their monthly skin care/grooming/self-care expenditure has increased since the start of the pandemic
  • 44% have researched how to look better in video calls specifically
  • 37% have stepped up their efforts with serums, eye creams and devices
  • 33% have been frustrated to the point of considering cosmetic procedures; for those in the 35-44 age group, that number jumps to 50%
  • 30% say they have actually turned their camera off during a video call because their eyes looked tired on the screen

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