Terri Ross, founder and president of APX by Terri Ross, has named Izhak Musli co-chief executive officer (CEO).
APX was developed by Ross to increase the profitability and employee productivity of aesthetic practices by translating raw data into actionable Key Performance indicators (KPIs) and insights.
Ross and Musli, together, will serve a co-CEOs to spearhead the company’s future vision, growth strategy and global expansion.
Izhak has extensive leadership and management experience across multiple industries. He is an expert in business processes, operational excellence and using technology as a tool to improve business efficiencies. He previously founded and developed two software solutions for the aesthetic industry, both of which have since been acquired: AtlasKPI, a business intelligence dashboard, and MedicalPRM, a digital lead management tool.
“I am beyond grateful and excited to have Izhak join our team,” said APX founder Terri Ross. “Izhak and I have been professional colleagues, co-presenters and friends for years and have shared a common goal to educate the aesthetics industry on the importance of understanding data and making data-driven decisions. I have learned so much from him personally and know that he will bring his talent, business acumen, and tech expertise to the table. Together, we’ll be able to cultivate partnerships, enhance capabilities, and scale APX so we can meet the growing demand for a business intelligence growth and training platform and continue to serve the aesthetic industry.”