Colgate-Palmolive has united EltaMD and PCA SKIN, under its CP Skin Health Group, to create new products and provide better service to all skin health professionals.
Both EltaMD and PCA Skin will have independent product lines, and there will be no change to their individual distribution channels.
New roles also will be created to focus on developing breakthrough innovations.
"We’re excited to bring these great brands together to realize the power of our combined forces across R&D, marketing and sales," said Joanna Zucker, CEO of PCA SKIN, who has been named to lead the newly formed CP Skin Health Group in the U.S. "We have great brands and products that lead their categories; strong connections to dermatologists, estheticians and other professionals who trust us and recommend our products; and talented and dedicated people who are always raising the bar for skin health. With these incredible strengths, we are confident we will together - faster - realize our potential for all those we serve."