Articles

Practice Marketing: Growing Your Network

How to expand your professional network for new patient referrals.
MedEsthetics October 2019

Sir Richard Branson, the British business magnate, billionaire and high school dropout, said, “Succeeding in business is all about making connections.” While your medical practice may not be the next Virgin Airlines, professional networking can make the difference between having a mediocre practice and a highly successful one.
Professional networking is the process of building professional relationships. These relationships help you by bringing in new patients through referrals.

The Right Fit

Adding clothing and accessories to your retail area can be a win-win for patients and practices.
MedEsthetics October 2019

Medspas and aesthetic practices seeking innovative ways to better serve clients and generate local word of mouth may want to take a cue from the spa industry. Some of the country’s top spas have been growing their retail revenue and attracting new clients by displaying clothing and accessories alongside their professional skincare products. UV protective hats and clothing that complement topical sun protection products and one-of-a-kind apparel from local designers are among the offerings that appeal to consumers who want to look their best.

BTX Ability To Contract Dermal Fibroblasts Varies by Formulation and Dilution

How Botulinum Toxins Lift Skin

Intradermal botulinum toxin injections can cause dermal fibroblast contraction, providing a lifting effect for facial rejuvenation, but this effect varies based on brand and dilution. In an effort to determine how—and whether—intradermal botulinum toxins create visible lifting in the midface, researchers Rungsima Wanitphakdeedecha MD, MA, MSc, et al, treated normal human dermal fibroblasts with onabotulinumtoxin (ONA), abobotulinumtoxin (ABO), prabotulinumtoxinA (PRABO), incobotulinumtoxinA (INCO), and letibotulinumtoxin A (LETI) in varying dilutions.

Personalized Skin Care

Are personalized skincare products a passing trend or future paradigm for skin care?
MedEsthetics September 2019

The number of personalized skincare products and services—such as Neutrogena’s MaskiD, the SkinCeuticals D.O.S.E. system and tailored topical probiotics—continues to grow. The premise of these innovations is that, rather than buying a product and hoping it’s right for their skin, consumers can undergo a detailed skin analysis and receive custom-made formulations tailored to their unique needs. The questions for skincare professionals are, do these products offer benefits beyond consultation with a skincare professional, and how unique is each person’s skin?

Practice Management: Peak Performance

How to set staff expectations, track performance, reward excellence and address problems before they become major issues.
MedEsthetics September 2019

We’ve all experienced the disappointment of planning a big night out at the new restaurant known for its amazing food, only to have the evening fizzle due to poor service. While a restaurant may have award-winning cuisine, if the wait staff provides poor service, the establishment will be a short-lived venture. The lesson in this is that a business is only as good as its employees.

Maintaining an exceptional staff involves setting expectations, tracking performance, rewarding excellent performance and addressing problem areas before they become major issues.

The Neck and Decolette

New tools and techniques combined with proper diagnoses are making nonsurgical neck and chest treatments more effective than ever before.

Traditionally, the neck and décolleté have been among the most challenging areas to treat nonsurgically. Effective energy-based devices pose risks when used on the delicate skin of the neck and chest, and concerns such as laxity and visible banding have responded poorly to noninvasive tools. But that is changing. Thanks to new technologies, new injection techniques and the use of combination treatments, physicians can visibly improve the aging neck and chest.

Saying "No"

In aesthetic medicine, the customer—or patient—is not always right, and practitioners need to be prepared to deny unreasonable requests.
MedEsthetics September 2019

Cosmetic procedures are elective. Patients come in with expectations, not medical concerns, which can make some situations challenging. Aesthetic practitioners often need to guide patients away from procedures not in their best interests. When safety is an issue, physicians readily say “no,” and patients are usually grateful. Conflicts can arise, however, when patients present with preconceived notions of how best to achieve a certain look.

Nuvellus Focal Contouring

A new minimally invasive submental treatment using Rotational Fractional Resection technology is moving closer to market.
Rotational Fractional Resection

"Having something effective for the neck that doesn’t require surgery is sort of the holy grail in plastic surgery,” says Kamakshi R. Zeidler, MD, board-certified plastic surgeon and co-founder of Aesthetx in Campbell, California. “So when I learned about Rotational Fractional Resection (RFR) technology I was excited.”

Aesthetic Devices: Splitting Energy

The best fractional devices for your patients and practice.
MedEsthetics July/August 2019

In the Medical Aesthetics Industry, few technologies have taken hold quite as quickly as fractional photothermolysis. Rox Anderson, MD, PhD, and Dieter Manstein, MD, PhD, introduced the concept of “applying an array of microscopic treatment zones (MTZ) of thermal injury to the skin” as a lower risk alternative to fully ablative laser skin resurfacing in 2003. One year later, the 1,550nm Fraxel laser was released.

Skin Care: Unlocking DNA Repair

The science and actives behind so-called DNA repair skincare products.
MedEsthetics July/August 2019

After decades of investigating the mystery of the body’s DNA repair system, researchers have made promising discoveries. Some of these findings have made their way into skincare formulations in the form of actives that purport to enhance cellular function, thereby aiding damaged DNA, and DNA repair enzymes—the latter of which are based heavily on the work of Daniel B. Yarosh, PhD.