Articles

Practice Management: Peak Performance

How to set staff expectations, track performance, reward excellence and address problems before they become major issues.
MedEsthetics September 2019

We’ve all experienced the disappointment of planning a big night out at the new restaurant known for its amazing food, only to have the evening fizzle due to poor service. While a restaurant may have award-winning cuisine, if the wait staff provides poor service, the establishment will be a short-lived venture. The lesson in this is that a business is only as good as its employees.

Maintaining an exceptional staff involves setting expectations, tracking performance, rewarding excellent performance and addressing problem areas before they become major issues.

The Neck and Decolette

New tools and techniques combined with proper diagnoses are making nonsurgical neck and chest treatments more effective than ever before.

Traditionally, the neck and décolleté have been among the most challenging areas to treat nonsurgically. Effective energy-based devices pose risks when used on the delicate skin of the neck and chest, and concerns such as laxity and visible banding have responded poorly to noninvasive tools. But that is changing. Thanks to new technologies, new injection techniques and the use of combination treatments, physicians can visibly improve the aging neck and chest.

Saying "No"

In aesthetic medicine, the customer—or patient—is not always right, and practitioners need to be prepared to deny unreasonable requests.
MedEsthetics September 2019

Cosmetic procedures are elective. Patients come in with expectations, not medical concerns, which can make some situations challenging. Aesthetic practitioners often need to guide patients away from procedures not in their best interests. When safety is an issue, physicians readily say “no,” and patients are usually grateful. Conflicts can arise, however, when patients present with preconceived notions of how best to achieve a certain look.

Nuvellus Focal Contouring

A new minimally invasive submental treatment using Rotational Fractional Resection technology is moving closer to market.
Rotational Fractional Resection

"Having something effective for the neck that doesn’t require surgery is sort of the holy grail in plastic surgery,” says Kamakshi R. Zeidler, MD, board-certified plastic surgeon and co-founder of Aesthetx in Campbell, California. “So when I learned about Rotational Fractional Resection (RFR) technology I was excited.”

Aesthetic Devices: Splitting Energy

The best fractional devices for your patients and practice.
MedEsthetics July/August 2019

In the Medical Aesthetics Industry, few technologies have taken hold quite as quickly as fractional photothermolysis. Rox Anderson, MD, PhD, and Dieter Manstein, MD, PhD, introduced the concept of “applying an array of microscopic treatment zones (MTZ) of thermal injury to the skin” as a lower risk alternative to fully ablative laser skin resurfacing in 2003. One year later, the 1,550nm Fraxel laser was released.

Skin Care: Unlocking DNA Repair

The science and actives behind so-called DNA repair skincare products.
MedEsthetics July/August 2019

After decades of investigating the mystery of the body’s DNA repair system, researchers have made promising discoveries. Some of these findings have made their way into skincare formulations in the form of actives that purport to enhance cellular function, thereby aiding damaged DNA, and DNA repair enzymes—the latter of which are based heavily on the work of Daniel B. Yarosh, PhD.

Legal Issues: Botox Parties

What you need to know before hosting an off-site event that includes medical aesthetic treatments.
MedEsthetics July/August 2019

One thing I love about the medspa industry is that medspa owners and providers continue to innovate in their marketing, branding and businesses. This is also one reason it’s difficult to keep track of what’s legal in the medical aesthetic industry—many of the ideas we are asked about are brand new. They’ve never been tested before, and therefore it can be a challenge to determine where the legal constraints are.

A Clear Vision

At an early age, Emily Kirby, MD, discovered the career road she wanted to travel—and that has made all the difference.
A Clear Vision

Plastic surgeon Emily Kirby, MD, was 5 years old when she first told her mother she was going to be a doctor. “She says she kept waiting for me to change my mind, but I never did,” recalls Dr. Kirby.

Practice Checkup

A regular review of key aspects of your business will help you retain existing patients and attract new ones.
MedEsthetics July/August 2019

Just as people need annual checkups as well as healthy daily habits to operate at their peak, medspas and aesthetic practices should conduct regular evaluations to ensure their businesses are in the best possible shape. While some areas of attention need to be as routine as, say, brushing our teeth, others can be tended to on a slightly less frequent basis, much like annual health screenings.

Getting Started in Research

Conducting clinical studies can benefit your career and your patients. Here’s how to make it part of your practice.
MedEsthetics July/August 2019

After medical training is complete and you transition into full-time patient care, research often falls by the wayside. But taking part in clinical studies while maintaining your practice can be immensely advantageous. It keeps you on the cutting edge of your specialty by exposing you to the latest tools and treatment options, allows you to further expand your career into publishing and speaking—both of which can increase your professional network—and helps prevent burnout. Plus, you are continually discerning the best ways to deliver care.