Articles

Practice Marketing: Run with Radio

Radio advertising is an effective practice-marketing option. Here’s how to make the most of it.
MedEsthetics May/June 2019

In our fast-paced world infused with multiple channels of communication, radio persists. That’s because radio pairs perfectly with whatever else we’re doing, whether it's working, driving or just relaxing. With the flick of a dial, we have instant access to our favorite music, interesting interviews, sports and commentary. As a practice owner, you can have a lot of fun while building your business with radio advertising and marketing.

Working with Estheticians

Esthetic services are the perfect complement for medical cosmetic procedures. Here’s how to make the relationship work.
MedEsthetics May/June 2019

Estheticians are a natural fit for medical aesthetic practices. They specialize in beautifying the skin and can provide pre- and postprocedure care that improves outcomes and helps patients maintain their results long-term. Successfully integrating esthetic services requires both good communication between providers and a commitment to supporting these services through marketing and patient education. On the following pages, physicians and estheticians share how they are working together to promote and deliver a full range of cosmetic and esthetic treatments under one roof.

Chemical Peels: Going Deeper

Phenol-croton oil peels are experiencing resurgence in dermatology and plastic surgery thanks to new formulations and techniques.
MedEsthetics May/June 2019

When we talk about deep chemical peeling, the first names that come to mind are Baker-Gordon. Although dermatologists and plastic surgeons have been using ingredients, such as phenol and croton oil to reduce scars and rejuvenate aging skin as far back as the mid-1800s and early 1900s, it was the work of Thomas Baker and Howard Gordon in the 1960s that brought phenol-croton oil peels mainstream. But just 30 years later, deep chemical peeling waned in popularity due to the potential for cardiac complications and the introduction of new laser skin-resurfacing technologies.

Telemedicine (R)evolution

Patients are demanding more virtual healthcare options, and it’s time to listen.
MedEsthetics April 2019

As tools such as online banking, shopping and travel booking have become commonplace, more and more consumers expect the same convenience from their physicians. Telemedicine offers “immense” advantages to patients, says Karen Edison, MD, chair of the department of dermatology at the University of Missouri School of Medicine in Columbia, Missouri. She has been offering telehealth services for more than 20 years and also served as director of the American Academy of Dermatology (AAD) 2019 teledermatology course.

Practice Marketing: Digital IQ

Rate your digital marketing efforts and knowledge.
Business Consult April 2019

Are you ready to determine your practice’s digital marketing IQ, and with it your ability to leverage the modern sales and marketing ecosystem to find, serve and retain more patients? To reap the benefits of digital marketing, it is important that practice owners and managers separate facts from feelings when analyzing their efforts. Following is a quiz that can help you do just that.

Aesthetic Devices: Focus on the Body

Noninvasive body contouring and fat reduction treatments are driving patients to aesthetic practices and spurring new innovations.
MedEsthetics April 2019

A recent report from Axiom Market Research and Consulting Group forecasts 8 percent growth in body contouring procedures in the next five years, with the greatest rise occurring in noninvasive and minimally invasive techniques. This is not surprising to many practitioners who have witnessed the soaring popularity of CoolSculpting (cryolipolysis), the first noninvasive fat-reduction device approved by the U.S. Food and Drug Administration back in 2010.

Taking the Leap

Early mentors and entrepreneurial family members inspired Anne Chapas, MD, to launch a research-based aesthetic practice.
MedEsthetics March 2019

As a resident at Boston Medical Center, Anne Chapas, MD, discovered her passion for dermatology and lasers while working alongside Barbara Gilchrest, MD. “She was super encouraging and showed me that you could practice clinical medicine and also have an active clinical research program,” says Dr. Chapas. “Dr. Gilchrest set the bar high. She encouraged me to develop new techniques, become a leader in medicine and set big goals.”

Practice Marketing With Instagram

Building your patient base through Instagram.
MedEsthetics March 2019

Instagram has become wildly popular in recent years. Today it boasts 1 billion active users—30 percent of whom are between 25 and 34 years old. The visual focus of this photo- and video-sharing social networking site is a natural fit for the medical aesthetics industry and offers fertile marketing ground for practices that want to reach out to young adults interested in looking and feeling their best.

Targeted Delivery

The most promising aesthetic indications for laser- and microneedling-assisted topical delivery.
MedEsthetics March 2019

Laser-assisted drug delivery is being used in multiple specialties to improve outcomes and enhance the efficacy of topical medications. In aesthetics, practitioners are delivering topicals, such as platelet-rich plasma, active skincare ingredients and prescriptions, including minoxidil and bleaching agents, through the microchannels created by fractional ablative laser and microneedling.