Articles

Up In Smoke

Protect your providers and patients from the biological and respiratory dangers lurking in laser plume.
MedEsthetics April 2018

Surgical lasers have improved efficiency and allow for more targeted, less traumatic treatments. But they have also introduced a new danger to providers and patients: laser plumes. Tissue-vaporizing devices emit plume: smoke, vapor and debris that contain harmful compounds, including aerosolized biological materials.

Legal Issues: This Name's Taken

Trademark laws can help you protect your brand and avoid costly lawsuits.
MedEsthetics April 2018

You might think your business has the greatest name in the world, but if you can’t actually use it, it will do you far more harm than good. This is why it is well worth spending a few thousand dollars upfront to research existing trademarks and secure protection for your brand.

Practice Management: Onboarding for New Employees

A comprehensive onboarding process will set your new hires up for success.
Welcoming New Hires

You’ve wrapped up the interviews and extended an offer of employment to your top candidate. But the hiring process isn’t done yet. Now, you need to help integrate your new employee into your practice or organization through a process known as “onboarding” (also called organizational socialization).

A Healthy Balance

Skin microbiome research is changing the way we think about skin care.
The Skin Microbiome

Nearly 10 years ago, the National Institutes of Health launched the Human Microbiome Project, setting off a frenzy of research into how the microbial colonies that live in and on our bodies affect our health. Since that time, more than 650 scientific papers have been published with an additional 289 active clinical studies on the human microbiome currently underway. The findings of these studies are changing the way we view skin disease and skin care.

Practice Management: Personality Testing

Pre-employment personality testing can help you match the right candidate to the job.
Pre-employment personality testing

Your practice is growing and you are hiring. But as you peruse the stack of resumes, how can you know who is actually a good fit for the job? An introverted, unfriendly receptionist; an anxious, easily stressed-out office manager; or a dishonest bookkeeper will be unsatisfactory matches with the basics of their positions. They aren’t likely to excel—or to stick around very long. And in the meantime, they can create pandemonium in your practice.

Legal Issues: Employee Leave FAQs

Employer requirements under family medical leave laws
Understanding Employe Leave Laws

Suppose your front office manager asked for a leave of absence to care for an ailing family member. Do you know his rights and your obligations? For example, “How much time off are you required to offer for family medical leave and maternity/paternity leave? Must you pay the employee during leave? And in what situations (if any) can leave be extended?”

Permanent Reduction

One size does not fit all when it comes to long-term hair removal.
Choosing the right device for permanent hair reduction

The desire to remove excess hair has been part of the human condition as far back as 30,000 B.C. First, sharpened flints and clamshells were used to scrape off unwanted body hair then the Ancient Egyptians discovered sugaring, which gave way to waxing. Today, laser hair removal is the No. 1 laser treatment offered in the United States, and it consistently ranks in the top three most-requested nonsurgical cosmetic procedures.

Integrated Digital Marketing

Creating a multi-channel online marketing presence.
Increase patient leads and retention

In the past decade, marketing and advertising efforts have moved online to capture consumers where they shop, get informed and spend most of their time. “Things have evolved over the past 10 to 15 years from traditional face-to-face marketing, sending cards and making phone calls to almost exclusively digital marketing,” says Timothy Katzen, MD, a plastic surgeon in Beverly Hills, California.“We still send out the occasional card, but the majority of our communication is digital.”

Patient Retention: Exceeding Expectations

Seven strategies to create a memorable patient experience.
MedEsthetics Jan/Feb 2018 Business Consult

Excellent customer service is the cornerstone of small business success. In the medical aesthetics industry, this extends beyond delivering the results or products that were promised and deftly handling complaints. Cosmetic patients also expect a positive and memorable experience with your practice.
Here are six ways that you and your team can deliver an experience that meets or exceeds expectations.