Articles

Practice Marketing With Instagram

Building your patient base through Instagram.
MedEsthetics March 2019

Instagram has become wildly popular in recent years. Today it boasts 1 billion active users—30 percent of whom are between 25 and 34 years old. The visual focus of this photo- and video-sharing social networking site is a natural fit for the medical aesthetics industry and offers fertile marketing ground for practices that want to reach out to young adults interested in looking and feeling their best.

Targeted Delivery

The most promising aesthetic indications for laser- and microneedling-assisted topical delivery.
MedEsthetics March 2019

Laser-assisted drug delivery is being used in multiple specialties to improve outcomes and enhance the efficacy of topical medications. In aesthetics, practitioners are delivering topicals, such as platelet-rich plasma, active skincare ingredients and prescriptions, including minoxidil and bleaching agents, through the microchannels created by fractional ablative laser and microneedling.

Fade Out

Addressing the most common pigmentation concerns in skin of color.
MedEsthetics Jan/Feb 2019

While acne is the No. 1 skin concern in America, pigmentation is the No. 1 skin disorder globally and for patients with Fitzpatrick Skin Types IV and higher. In recent years, aesthetic practices have been seeing an increase in the number of patients struggling with unwanted pigmentation as awareness of effective treatments grows. “We are seeing an increase in patients coming to our offices with different skin pigmentation disorders.

Laser Focused

Omar A. Ibrahimi, MD, PhD, trained under some of the country’s top surgical laser specialists before stepping out on his own.
MedEsthetics Jan.Feb 2019

While in medical school, Omar A. Ibrahimi, MD, PhD, became intrigued by dermatology. “I was struck by how dermatologists take care of newborns to the elderly, and I was impressed by how dermatologists need firm grounding in both medicine and surgery,” he says. “In the same day, they could be diagnosing a complex blistering disorder and then performing a surgical procedure. I thought that kind of diversity would keep things interesting and engaging for me as a clinician.”

Practice By Design

Determining the right look, ambience and layout for your aesthetic practice.
MedEsthetics Jan/Feb 2019

When we think of of medical facilities, we often think of stark green walls lined by straight-backed chairs, a messy pile of outdated magazines and the strong smell of antiseptic. But that kind of forbidding vibe has no place in an aesthetic practice.

“Many aesthetic practices are cash-based; there is a higher level of expectation of service,” says Francis X. Acunzo, CEO of Acara Partners, an aesthetic medical business development firm in Branford, Connecticut.

Legal Issues: Informed Consent

Informed consent requirements and recommendations.
MedEsthetics Jan/Feb 2019

Informed consent—the idea that patients have the right to make their own decisions about their medical treatments—first appeared in court rulings in the early 20th century. It was codified into law in the 1970s and 1980s and is now sacrosanct.
“The point of informed consent is to demonstrate that the physician or the provider has given the patient all the material information they need to make an informed decision," says Jay Reyero, partner for ByrdAdatto, a Dallas-based healthcare and business law firm. “It is more than a signed consent document.”

Social Recruiting

How to use social media to attract top talent.
MedEsthetics Jan/Feb 2019

In a tight labor market employers must use every tool at their disposal to land the best talent. Social media, in particular, provide effective platforms for reaching the “passive candidate,” who is not looking for a new position but might be lured by an attractive offer. But first, employers need to lay the groundwork for their social recruiting efforts by creating a brand presence that will attract top talent. Following are some strategies that will help you harness your online network to find qualified candidates who will complement your existing staff.

Profile: Urmen Desai, MD

A desire to serve others led Urmen Desai, MD, to medicine; a passion for aesthetic surgery brought him to Beverly Hills.
MedEsthetics Cover Profile Nov/Dec 2018

Urmen Desai, MD, learned at an early age the rewards of caring for others. His parents ran several nursing homes in the Boston area. “When I was young, I would go to work with my mother and father. I would chat and play games with the patients,” he says. “As I got a older, my after-school job was working as an activities counselor in one of the nursing homes—playing bingo and organizing card games.”