Articles

Rules of Engagement: Patient Privacy

Understanding the most likely threats to patient privacy can help protect your practice against breaches and HIPAA violations.
MedEsthetics Nov/Dec 2018

When healthcare attorney Bradford E. Adatto, Esq. of Dallas-based firm ByrdAdatto opened the email, “My eyes almost fell out of my head,” he says. There was a message time stamped 11:00 p.m. from one of his clients, a plastic surgeon, asking him to call immediately. The doctor had been in surgery since 5:00 a.m. and when he checked his email that evening, a patient had sent a link to a review she had posted. “The patient had posted a negative review complaining about the poor outcome she’d experienced and stating that the doctor’s license should be pulled,” explains Adatto.

Practice Marketing: Virtual Events

Virtual events are a budget-friendly way to reach and interact with your target audience
MedEsthetics Nov/Dec 2018

Many aesthetic practices and medspas have already embraced video as an effective marketing tool. Videos posted on your YouTube channel and website allow you to introduce prospective patients to your staff, services and facility. They are also valuable patient-education tools. But you can take video one step further and offer virtual events that allow you to both educate and create a personal connection with attendees. Virtual events, such as live-streaming videos and webinars, combine the power of video and open house events.

Tattoo Removal

New picosecond wavelengths, acoustic shock waves and careful spacing of sessions are speeding clearance of multi-color tattoos.
MedEsthetics November/December 2018

Over the past two decades, body art has become mainstream, and this trend shows no signs of slowing down. As people of all ages seek to express themselves and commemorate special people and moments in their lives through permanent tattoos, the demand for tattoo removal also rises. Traditionally, treatment options were less than optimal, requiring up to a dozen sessions with poor clearance of multi-colored tattoos.

Online Privacy Legislation

California’s new Consumer Privacy Act: What you need to know.
MedEsthetics October 2018 Legal Issues

new California law, the California Consumer Privacy Act of 2018 (CCPA), may affect how you do business—even if your facility is not based in California. The law, which raced through the state legislature in June and was signed by Governor Jerry Brown almost immediately, is the first statewide legislation in the United States that not only applies to California businesses, but to any business that engages and sells services to California consumers online.

Practice Management: Your Most Important Hire

What to look for in a patient care coordinator.
Business Consult October 2018

Do you know which employees (other than those who provide care) in an aesthetic practice have the greatest impact on practice revenue? The answer is patient care coordinators. This is because patient care coordinators are responsible for the majority of patient interactions. They help to ensure the quality of patient care. And when selected and trained properly, they build deeper patient relationships, leading to higher patient satisfaction, more bookings and more referrals. Given the importance of this position, hiring for the role shouldn’t be taken lightly.

Hand Rejuvenation Treatments

New tools, improvements in technique and consumer confidence in dermal fillers are fueling the popularity of hand rejuvenation treatments.
MedEsthetics October 2018 All Hands

Sun-mottled, wrinkled, veiny hands shout one’s true age despite how young the face might look. Surgical hand-lifts are not an option, but aesthetic practitioners can subtly hide telltale signs of hand aging with a range of products and procedures.

Lend Me Your Name

Know the risks and rules before signing on as a medspa medical director.
MedEsthetics September 2018

The medspa industry has seen explosive growth over the past decade, thanks to increased public awareness of the many more affordable and effective medical aesthetic treatments now available. This has led to an influx of entrepreneurs seeking physicians who will join them in the medspa business by lending their expertise, their names and/or their medical licenses so they can offer these in-demand procedures. In addition, the medspa business model has become an attractive option for many “non-core” physicians looking for more lucrative, rewarding and flexible work environments.

Pico 785nm Wavelength Effective For Purple, Blue and Green Tattoo Inks

Lasers in Surgery and Medicine Study

A picosecond‐domain laser with a 785nm wavelength has a special infinity for purple, blue and green tattoo inks, according to a recent study published in Lasers in Surgery and Medicine (September 2018). Authors Eric Bernstein, MD, et al, treated 22 tattoos from 15 subjects (skin types II-IV). They administered a total of four treatments using only the 785nm picosecond wavelength (2mm to 4mm beam diameter and fluences ranging from 1.1 to 3.1 J/cm2).

A Guiding Hand

If you want to become more successful and feel more confident in your medical career, finding a mentor is a great place to start.
MedEsthetics September 2018

Karen Horton, MD, a plastic surgeon in private practice in San Francisco, credits her first mentor, Christopher Forrest, MD, of the University of Toronto, with putting her on the path to her career. “I spent an hour and a half doing rounds with him, and when we returned to his office, I said, ‘I want to do this,’” says Dr. Horton. “He took me under his wing. He opened doors, helped me get involved in clinical research, and gave me a firsthand perspective on being a physician. He was the gateway to my whole career.” Today Dr.

How To Keep Your "A" Players

How to retain your top-performing employees in a hot job market.
Business Consult September 2018

It’s a nightmare scenario for any business: A star employee suddenly resigns and accepts a position with a competing practice. Out the door goes years of experience, in-depth knowledge of your practice and industry, and perhaps a good number of hard-won patient connections.

Perhaps you were even grooming that top-performing employee for a management role. “When you lose your best employees you lose not only their skills but also their leadership potential,” says David Dye, President of Let's Grow Leaders, a management consulting firm in Washington, D.C.