Articles

Legal Issues: Informed Consent

Informed consent requirements and recommendations.
MedEsthetics Jan/Feb 2019

Informed consent—the idea that patients have the right to make their own decisions about their medical treatments—first appeared in court rulings in the early 20th century. It was codified into law in the 1970s and 1980s and is now sacrosanct.
“The point of informed consent is to demonstrate that the physician or the provider has given the patient all the material information they need to make an informed decision," says Jay Reyero, partner for ByrdAdatto, a Dallas-based healthcare and business law firm. “It is more than a signed consent document.”

Social Recruiting

How to use social media to attract top talent.
MedEsthetics Jan/Feb 2019

In a tight labor market employers must use every tool at their disposal to land the best talent. Social media, in particular, provide effective platforms for reaching the “passive candidate,” who is not looking for a new position but might be lured by an attractive offer. But first, employers need to lay the groundwork for their social recruiting efforts by creating a brand presence that will attract top talent. Following are some strategies that will help you harness your online network to find qualified candidates who will complement your existing staff.

Profile: Urmen Desai, MD

A desire to serve others led Urmen Desai, MD, to medicine; a passion for aesthetic surgery brought him to Beverly Hills.
MedEsthetics Cover Profile Nov/Dec 2018

Urmen Desai, MD, learned at an early age the rewards of caring for others. His parents ran several nursing homes in the Boston area. “When I was young, I would go to work with my mother and father. I would chat and play games with the patients,” he says. “As I got a older, my after-school job was working as an activities counselor in one of the nursing homes—playing bingo and organizing card games.”

Legal Issues: Physician Gifts

Giving and receiving gifts poses both ethical and legal concerns for physicians.
Regulations on physician gift giving and receipt

Giving and receiving gifts is a normal occurrence in most people’s personal and professional lives. Yet, physicians are restricted from most forms of gift giving and receiving under both state and federal regulations.

Rules of Engagement: Patient Privacy

Understanding the most likely threats to patient privacy can help protect your practice against breaches and HIPAA violations.
MedEsthetics Nov/Dec 2018

When healthcare attorney Bradford E. Adatto, Esq. of Dallas-based firm ByrdAdatto opened the email, “My eyes almost fell out of my head,” he says. There was a message time stamped 11:00 p.m. from one of his clients, a plastic surgeon, asking him to call immediately. The doctor had been in surgery since 5:00 a.m. and when he checked his email that evening, a patient had sent a link to a review she had posted. “The patient had posted a negative review complaining about the poor outcome she’d experienced and stating that the doctor’s license should be pulled,” explains Adatto.

Practice Marketing: Virtual Events

Virtual events are a budget-friendly way to reach and interact with your target audience
MedEsthetics Nov/Dec 2018

Many aesthetic practices and medspas have already embraced video as an effective marketing tool. Videos posted on your YouTube channel and website allow you to introduce prospective patients to your staff, services and facility. They are also valuable patient-education tools. But you can take video one step further and offer virtual events that allow you to both educate and create a personal connection with attendees. Virtual events, such as live-streaming videos and webinars, combine the power of video and open house events.

Tattoo Removal

New picosecond wavelengths, acoustic shock waves and careful spacing of sessions are speeding clearance of multi-color tattoos.
MedEsthetics November/December 2018

Over the past two decades, body art has become mainstream, and this trend shows no signs of slowing down. As people of all ages seek to express themselves and commemorate special people and moments in their lives through permanent tattoos, the demand for tattoo removal also rises. Traditionally, treatment options were less than optimal, requiring up to a dozen sessions with poor clearance of multi-colored tattoos.

Online Privacy Legislation

California’s new Consumer Privacy Act: What you need to know.
MedEsthetics October 2018 Legal Issues

new California law, the California Consumer Privacy Act of 2018 (CCPA), may affect how you do business—even if your facility is not based in California. The law, which raced through the state legislature in June and was signed by Governor Jerry Brown almost immediately, is the first statewide legislation in the United States that not only applies to California businesses, but to any business that engages and sells services to California consumers online.

Practice Management: Your Most Important Hire

What to look for in a patient care coordinator.
Business Consult October 2018

Do you know which employees (other than those who provide care) in an aesthetic practice have the greatest impact on practice revenue? The answer is patient care coordinators. This is because patient care coordinators are responsible for the majority of patient interactions. They help to ensure the quality of patient care. And when selected and trained properly, they build deeper patient relationships, leading to higher patient satisfaction, more bookings and more referrals. Given the importance of this position, hiring for the role shouldn’t be taken lightly.

Hand Rejuvenation Treatments

New tools, improvements in technique and consumer confidence in dermal fillers are fueling the popularity of hand rejuvenation treatments.
MedEsthetics October 2018 All Hands

Sun-mottled, wrinkled, veiny hands shout one’s true age despite how young the face might look. Surgical hand-lifts are not an option, but aesthetic practitioners can subtly hide telltale signs of hand aging with a range of products and procedures.