Articles

Patient Retention: Exceeding Expectations

Seven strategies to create a memorable patient experience.
MedEsthetics Jan/Feb 2018 Business Consult

Excellent customer service is the cornerstone of small business success. In the medical aesthetics industry, this extends beyond delivering the results or products that were promised and deftly handling complaints. Cosmetic patients also expect a positive and memorable experience with your practice.
Here are six ways that you and your team can deliver an experience that meets or exceeds expectations.

Legal Issues: Compounded Care

The intended role and new classifications for compounding pharmacies.
MedEsthetics Jan/Feb 2018 Legal Issues

In 2012, 64 patients died and an additional 751 were injured due to contaminated compounded medications formulated and distributed by the New England Compounding Center. As a result, compounding pharmacies have become the subject of intense public and regulatory scrutiny, and the U.S. Food & Drug Administration (FDA) created a new two-tiered regulatory framework to improve oversight of these facilities.

Transformer

Dermatologist and laser specialist Gerald Goldberg, MD, has been changing patients’ lives for more than 30 years.
MedEsthetics Jan/Feb 2018 Profile

Gerald Goldberg, MD, suffered with acne as an adolescent. The resulting scars he carried as an adult piqued his interest in working with children with port wine stains and other disfiguring birth marks—and became the foundation for his future career in medicine. “Because of my own scars, I am sensitive to people with scarring and other malformations, so I was attracted to the area of port wine stains in babies and children,” he says.

Removing the Mask

Melasma treatments continue to proliferate but long-lasting results remain out of reach.
MedEsthetics Jan/Feb 2018 Removing the Mask

Dermatologists see it regularly—symmetrical patches of excess pigmentation across the nose and/or on the cheeks, chin and forehead. Sometimes called the “mask of pregnancy,” melasma is more common among women but is also seen in men. Causes include a complex amalgam of genetic and hormonal influences that are not yet fully understood, and treatment is challenging.

“Melasma can be categorized according to clinical patterns and histopathology, or depth of pigment in the skin,” says dermatologist Marta I. Rendon, MD, Rendon Center, Boca Raton, Florida.

When the Mirror Lies

How to recognize and respond to patients with body dysmorphic disorder.
MedEsthetics Jan/Feb When the Mirror Lies

Every cosmetic provider has repeat patients. But not all of those “regulars” are satisfied customers hoping to wind back the clock a few years or improve upon Mother Nature. Some people who seek multiple cosmetic procedures have a widespread, but under-diagnosed, mental-health condition known as body dysmorphic disorder (BDD). People with BDD have a distorted perception of their appearance, leading to an obsessive preoccupation with minimal or imagined flaws.

Eating for Beautiful Skin

Foods and supplements that support skin health.
How nutrition affects skin health

Whether a patient presents with acne, wrinkles or brown spots, traditional treatments have skewed toward topical remedies and devices, but aesthetic professionals can help patients achieve optimal outcomes—and improve their overall health—by understanding the role that certain foods play in reducing or exacerbating common skin concerns.

No Pain, Swift Gains

A new neurotoxin with a fast onset of action and shorter duration of effect is in development for aesthetics and pain relief.
Botulinum toxin with faster onset of action on horizon

While the aesthetics industry has been focused on new botulinum toxin products and dosing strategies geared toward increasing longevity of results, a new company Bonti has been developing EB-001, a serotype E botulinum toxin that moves in the opposite direction. “This molecule is very similar to the existing botulinum toxin serotype A products in terms of mechanism of action, however, it has two differentiating factors.

Practice Management: Workplace Drug Use

How to reduce the risk of impaired employees.
Addressing employee drug misuse

An employee who is misusing drugs can threaten your bottom line in many ways: higher absenteeism; lower productivity; increased losses due to theft; and costly accidents that spark lawsuits. The problem of illicit drug use has become more prevalent in recent years due to the escalation of opioid addiction and the legalization of marijuana on the state level.