Articles

Legal Issues: Botox Parties

What you need to know before hosting an off-site event that includes medical aesthetic treatments.
MedEsthetics July/August 2019

One thing I love about the medspa industry is that medspa owners and providers continue to innovate in their marketing, branding and businesses. This is also one reason it’s difficult to keep track of what’s legal in the medical aesthetic industry—many of the ideas we are asked about are brand new. They’ve never been tested before, and therefore it can be a challenge to determine where the legal constraints are.

A Clear Vision

At an early age, Emily Kirby, MD, discovered the career road she wanted to travel—and that has made all the difference.
A Clear Vision

Plastic surgeon Emily Kirby, MD, was 5 years old when she first told her mother she was going to be a doctor. “She says she kept waiting for me to change my mind, but I never did,” recalls Dr. Kirby.

Practice Checkup

A regular review of key aspects of your business will help you retain existing patients and attract new ones.
MedEsthetics July/August 2019

Just as people need annual checkups as well as healthy daily habits to operate at their peak, medspas and aesthetic practices should conduct regular evaluations to ensure their businesses are in the best possible shape. While some areas of attention need to be as routine as, say, brushing our teeth, others can be tended to on a slightly less frequent basis, much like annual health screenings.

Getting Started in Research

Conducting clinical studies can benefit your career and your patients. Here’s how to make it part of your practice.
MedEsthetics July/August 2019

After medical training is complete and you transition into full-time patient care, research often falls by the wayside. But taking part in clinical studies while maintaining your practice can be immensely advantageous. It keeps you on the cutting edge of your specialty by exposing you to the latest tools and treatment options, allows you to further expand your career into publishing and speaking—both of which can increase your professional network—and helps prevent burnout. Plus, you are continually discerning the best ways to deliver care.

Boost Your Local Rankings

How to boost local search engine rankings

One of the best ways to get your practice in front of your most likely prospective patients is to rank high in local online searches. At The Aesthetic Meeting in May, Peter Houtz of Plastic Surgery Studios, a practice-marketing firm, shared strategies to help practices achieve high local rankings on Google.

A Sebum-Targeting Laser

A 1,726nm laser prototype presents a potential energy-based cure for acne.
1,927nm laser for acne

For close to a decade, R. Rox Anderson, MD, PhD, and Fernanda Sakamoto, MD, of the Wellman Center for Photomedicine in Boston have been working to develop a laser that can permanently destroy sebaceous glands, offering a potential cure for acne. “If you look at the sebaceous glands, you don't see any pigment in them, yet there are wavelengths in the infrared range where the lipids—the wax esters that are in the gland, in particular—have stronger absorption than the surrounding tissue,” Dr. Anderson explained to MedEsthetics back in 2010.

Setting a High Bar

Jorge Garcia-Zuazaga, MD’s desire to provide better access to care fuels the growth of Apex Dermatology & Skin Surgery Centers.
MedEsthetics May/June 2019

Dermatologist and former Marine flight surgeon Jorge Garcia-Zuazaga, MD, credits his grandfather with passing down the entrepreneurial DNA that helped him grow his single, physician-owned practice into a seven-location premier dermatology group in just seven years.

Practice Marketing: Run with Radio

Radio advertising is an effective practice-marketing option. Here’s how to make the most of it.
MedEsthetics May/June 2019

In our fast-paced world infused with multiple channels of communication, radio persists. That’s because radio pairs perfectly with whatever else we’re doing, whether it's working, driving or just relaxing. With the flick of a dial, we have instant access to our favorite music, interesting interviews, sports and commentary. As a practice owner, you can have a lot of fun while building your business with radio advertising and marketing.

Working with Estheticians

Esthetic services are the perfect complement for medical cosmetic procedures. Here’s how to make the relationship work.
MedEsthetics May/June 2019

Estheticians are a natural fit for medical aesthetic practices. They specialize in beautifying the skin and can provide pre- and postprocedure care that improves outcomes and helps patients maintain their results long-term. Successfully integrating esthetic services requires both good communication between providers and a commitment to supporting these services through marketing and patient education. On the following pages, physicians and estheticians share how they are working together to promote and deliver a full range of cosmetic and esthetic treatments under one roof.

Chemical Peels: Going Deeper

Phenol-croton oil peels are experiencing resurgence in dermatology and plastic surgery thanks to new formulations and techniques.
MedEsthetics May/June 2019

When we talk about deep chemical peeling, the first names that come to mind are Baker-Gordon. Although dermatologists and plastic surgeons have been using ingredients, such as phenol and croton oil to reduce scars and rejuvenate aging skin as far back as the mid-1800s and early 1900s, it was the work of Thomas Baker and Howard Gordon in the 1960s that brought phenol-croton oil peels mainstream. But just 30 years later, deep chemical peeling waned in popularity due to the potential for cardiac complications and the introduction of new laser skin-resurfacing technologies.