Articles

Lend Me Your Name

Know the risks and rules before signing on as a medspa medical director.
MedEsthetics September 2018

The medspa industry has seen explosive growth over the past decade, thanks to increased public awareness of the many more affordable and effective medical aesthetic treatments now available. This has led to an influx of entrepreneurs seeking physicians who will join them in the medspa business by lending their expertise, their names and/or their medical licenses so they can offer these in-demand procedures. In addition, the medspa business model has become an attractive option for many “non-core” physicians looking for more lucrative, rewarding and flexible work environments.

Pico 785nm Wavelength Effective For Purple, Blue and Green Tattoo Inks

Lasers in Surgery and Medicine Study

A picosecond‐domain laser with a 785nm wavelength has a special infinity for purple, blue and green tattoo inks, according to a recent study published in Lasers in Surgery and Medicine (September 2018). Authors Eric Bernstein, MD, et al, treated 22 tattoos from 15 subjects (skin types II-IV). They administered a total of four treatments using only the 785nm picosecond wavelength (2mm to 4mm beam diameter and fluences ranging from 1.1 to 3.1 J/cm2).

A Guiding Hand

If you want to become more successful and feel more confident in your medical career, finding a mentor is a great place to start.
MedEsthetics September 2018

Karen Horton, MD, a plastic surgeon in private practice in San Francisco, credits her first mentor, Christopher Forrest, MD, of the University of Toronto, with putting her on the path to her career. “I spent an hour and a half doing rounds with him, and when we returned to his office, I said, ‘I want to do this,’” says Dr. Horton. “He took me under his wing. He opened doors, helped me get involved in clinical research, and gave me a firsthand perspective on being a physician. He was the gateway to my whole career.” Today Dr.

How To Keep Your "A" Players

How to retain your top-performing employees in a hot job market.
Business Consult September 2018

It’s a nightmare scenario for any business: A star employee suddenly resigns and accepts a position with a competing practice. Out the door goes years of experience, in-depth knowledge of your practice and industry, and perhaps a good number of hard-won patient connections.

Perhaps you were even grooming that top-performing employee for a management role. “When you lose your best employees you lose not only their skills but also their leadership potential,” says David Dye, President of Let's Grow Leaders, a management consulting firm in Washington, D.C.

Triggering Immunity

Nano-pulse electrical stimulation is emerging as a potential treatment for both benign and malignant skin concerns.
Pulse Biosciences

Pulse Biosciences, a company that has developed a Nano-Pulse Stimulation (NPS) technology based on the work of researchers at Old Dominion University in Charleston, South Carolina, and the University of Southern California’s Alfred E. Mann Institute for Biomedical Engineering in Los Angeles, is piquing the interest of dermatologists and immunologists.

Bonti Announces Results of Phase 2a Scar Reduction Clinical Study

EB-001A Clinical Trial Results

Bonti, a privately held, clinical-stage biotechnology company, announced topline results of its SHINE-1 (Scar Healing Improvement with Neurotoxin E) Phase 2a clinical trial, which evaluated the company’s EB-001A for scar reduction following Mohs surgery. EB-001, the active ingredient in EB-001A, is a novel botulinum neurotoxin serotype E (BoNT/E) with a unique clinical profile, characterized by a faster onset of action (within 24 hours) and a shorter duration of activity (two to four weeks) compared to botulinum neurotoxin serotype A (BoNT/A) products.

Hitting the Mark

How to identify and connect with your target market.
Business Consult July/August 2018

For a medspa or medical aesthetic practice to grow and prosper, it’s crucial to find and entice the people in your community who can support your business—particularly if your office is in a highly competitive area. To claim your share of the market and connect with that target base, it’s also smart to identify the unique characteristics, or differentiating factors, that set your practice apart from the competition.

How can practice owners identify their target markets and entice those prospects to visit their offices? The first step is to conduct a feasability study.

Way To Grow

Dermatologist Eric Schweiger, MD, grew his East Coast private practice from one to 40 locations in eight years.
MedEsthetics July/August 2018

When New York City-based dermatologist Eric Schweiger, MD, opened a private practice in midtown Manhattan in 2010, he had no idea it would one day become the first of 40 Schweiger Dermatology Group locations, treating more than 325,000 patients in the last year alone. He credits his fast growth to his patient-centric philosophy, his deep understanding of New York City patients and an entrepreneurial outlook.

Legal Issues: Restrictive Covenants

Restrictive covenants can help protect your business, but they must be reasonable and are not always enforceable.
MedEsthetics July/August 2018 Legal Issues

It is not uncommon for an employee to leave a company and join a competitor’s business or launch their own shop in the same community. As a practice owner in the highly competitive arena of aesthetic medicine, it is understandable that you would want to protect your business against loss of patients, particularly when that loss may come at the hands of an employee who has benefited from hours of training and years of building professional and patient contacts in your facility.

Global Injections

Full-face rejuvenation with injectables offers high patient satisfaction, but requires advanced training and an awareness of risk factors.
MedEsthetics July/August 2018

When medical aesthetic practices first began to use the term “Liquid Facelift” to describe the use of fillers and botulinum toxins for facial rejuvenation, there was some discomfort in the industry. Many practitioners were wary of suggesting that patients could achieve results comparable to a facelift nonsurgically, and the outcomes were not always ideal. But with experience, new indications and improved techniques, outcomes have improved significantly.