Another successful Live Love Spa took place at the resplendent Palmer House; a most comely backdrop to prized industry conversations among professionals.
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Another successful Live Love Spa took place at the resplendent Palmer House; a most comely backdrop to prized industry conversations among professionals.
In-person events have reached a crossroads in the pro beauty industry, especially as they struggle to come back after the remote era the pandemic ushered us into. Traditional trade shows are struggling to reassert themselves as the premier way to make sales and connections, especially given current economic concerns and the high cost of travel, setup and entry for exhibitors and attendees alike.
Amidst this, smaller events with a higher focus on connection have thrived—and it’s no wonder, given that the spa and wellness industry is built on intimacy, trust and relationships.
What All the Buzz is About
DERMAFLASH was there with its stunning DERMAFLASH Luxe+, pro-devices for sonic dermaplaning and peach fuzz removal, meeting consumer demand for a skin care pro-approved device that can keep their skin smooth and glowy between appointments.
We also got the opportunity to connect with Botanika Life, a brand that specializes in CBD products for pain relief, sleep health, skin care and overall wellness. While there, our team had the opportunity to sample Serentika, Botanika Life’s sleep and immune system supplement sprays.
We also got the chance to connect with Pevonia, Prevention, Naturopathica, Bathorium and Briyo while there.
Connection is Key
Of course, though, Live Love Spa distinguishes itself by being the event that, at its core, is about connection over education and sales. This is where Live Love Spa’s regional capacity shines—in seeking to unite everyone under the umbrella of spa and wellness, and playing to the local flavors that shine through in the industry, Live Love Spa manages to create a space where exactly the right people can meet, fall into conversation and potentially meet lifelong industry connections.
Those attending Live Love Spa are meeting their future referrals, future vendors, future brand partners and even business partners, all while seeing what’s new and exciting.
This year, Live Love Spa Chicago showed us the thrilling new home devices and natural, botanical-based products disrupting the industry, but what it teaches us is that connection? That’s always in.
