Fresha, the world's leading AI-powered booking platform for beauty and wellness, announced the launch of Professional Profiles — a market-defining marketplace update in discovery and booking for global beauty, wellness and selfcare industry.
Designed to bring individual professionals to the forefront of the booking experience, the feature connects the consumer to the professional at a level not previously available at scale, transforming how clients discover, evaluate, and choose who they book with, while evolving Fresha into a true marketplace for talent.
Traditionally, booking platforms have centred discovery around venues, but now, with Fresha, users can also search by professional — a new way to discover talent designed to drive revenue for businesses while improving the user experience.
As client expectations evolve, booking decisions are increasingly driven not just by the venues or services, but by the professionals delivering the services. Today's clients want greater visibility into the people behind the appointment, and more meaningful ways to connect with them.
Fresha's one of a kind innovation now allows consumers to search by professionals such as stylists, barber, therapist, technicians etc. These innovative features give every professional the ability to showcase their work, express their individuality, and build stronger client relationships through a more personal, transparent, and content-rich Marketplace experience.
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"With Professional Profiles, we're fundamentally reshaping how discovery works in beauty and wellness," said William Zeqiri, Founder & CEO of Fresha. "Consumers are no longer choosing just a venue, they're choosing the professional behind the service. By putting professionals at the centre of the experience, we're creating a more transparent, trust-led ecosystem that better reflects how modern booking decisions are made. This is a major step toward creating a true marketplace and talent community for the industry, similar to LinkedIn but purpose-built for beauty, wellness, and self-care. It's a breakthrough capability that only Fresha offers."
The update reflects a broader structural shift, redefining how clients discover and connect with professionals through an experience that feels closer to a professional network for selfcare.
