2025 was a turbulent year for sunscreen as increased global regulations and crackdowns changed the trajectory of sunscreen formulation, labeling and ingredient inclusion.
In June of last year (2025), according to Choice, Australian sunscreens, considered the gold standard for UV protection, came under fire for not meeting the levels of SPF claimed on the labelsa. Then in August, unapproved SPF formats like mousse, whipped and foam sunscreens were also questioned by the U.S. Food and Drug Administration (FDA)b, and later the Journal of the American Academy of Dermatology (JAAD) uncovered "hidden" UV filter chemical analogs not disclosed on product labelsc.
But while recent regulations surrounding SPF development and labeling have caused some minor setbacks in the sunscreen industry, those setbacks highlight the industry's resilience and more importantly, provide insights into where sunscreen is heading in 2026 and ways to reestablish consumer trust in a skeptical market.
Australian consumer group Choice reported in June 2025 that 16 of the 20 popular SPF 50 or 50+ sunscreens it had tested did not meet the the level of protection claimed on their labels.Antonio Aragón Moguer/Wirestock at Adobe Stock
But not all of 2025 saw setbacks in sunscreen development. For the first time in more than two decades, a new UV filter, dsm-firmenich's Parsol Shield, was announced for the U.S. market for 2026. Related to the release, in November 2025, dsm-firmenich and the Personal Care Products Council testified before Congress, highlighting the slow FDA approval process, limited access to safe global UV filters and proposed reforms under OMFU 2.0 to drive sunscreen innovation in the United States. The Senate then passed H.R. 5371, a major law that will modernize the OTC drug monograph system and transform sunscreen regulation, opening the door for faster, science-driven UV filters in 2026d.
A New Year For Sun Care
The road to reform is paved in responsible and transparent practices, but 2026 is ripe for a new wave of sunscreen innovation.
The global sun protection market, comprising only adult sunscreens, sun sprays and after-sun lotions, per Statista, was valued at nearly US $11.5 billion in 2024 and is projected to grow at almost 3.9% annually through 2029e. By 2030, mineral SPF is projected to double to $8.9 billion globallye, with sun care-skin care hybrids such as SPF-powered anti-agers and tinted moisturizers leading the charge.
From sunscreen hybrids to personalized sunscreen for specific groups and lifestyles, the demand is high for cleaner, more effective and more wearable SPF that goes beyond protection while still maintaining the highest of standards.
Below are some of the most recent sunscreen releases that are redefining SPF, from personalized sun care lines to SPF hybrids.
Sun Care Gets Personal
More sun care brands are getting personal, targeting certain groups and lifestyles with SPF solutions that work for specific contexts. From women-specific Latina brands to sport-centric applications, sunscreen is making sun protection a priority all year long, for all kinds of scenarios.
A Latina Sun Care Brand for Women
Damastíque launched a dual sun-first skin care brand for women, targeting hormonal shifts and pigmentations. The brand pairs 20% zinc oxide mineral protection with its Antioxid Melanocyte Calm Complex, a biotechnology-powered blend that helps deliver thoughtful, effective and ethically sourced solutions for pigmentation-prone, sensitive and hormonally shifting skin.
Rooted in prevention and built on the vision that sun care should be safe for every woman, Damastíque celebrates diverse skin tones by blending sun-resilient botanicals sourced from Latin America with modern science.
Aissa Duffy, founder of Damastíque, said, “We promise to be transparent about our process and formulas—from sourcing and ingredients to potential effects. We keep it real and give our community the resources, education and products they need to protect their skin from the inside out. Women should not have to settle for unsafe skin care products or choose between protecting their skin or protecting their health."Luluraschi at Adobe Stock
"Damastíque was born out of my own experience with melasma. I wanted to enjoy the sun without guilt and move past the insecurity of dark spots," said Aissa Duffy, founder of Damastíque. "As a young girl in South Texas near Mexico, I saw the same marks on my abuela, tias and mother etched into their skin after years of working under the sun as migrant workers. Years later, after battling melasma triggered by hormonal changes and sun exposure, I found the beauty industry is full of unknowns, quick fixes and ingredients that can do more harm than good.”
Latina Roots Meets Skin-Loving SPF Complex
SPF Active Serum: This lightweight mineral sunscreen and treatment hybrid is designed for those navigating hormonal changes, hyperpigmentation, sensitive skin, pregnancy, motherhood or for anyone seeking effective, transparent skin care—formulated without hydroquinone, parabens or oxybenzone.
Key Benefits:
- Broad spectrum SPF 36 UVA/UVB
- Antioxid Melanocyte Calm Complex: Biotechnology blend that helps calm skin and defend against the look of new dark spots
- Mexican Arnica extract: Backed by clinical research to reduce the look of dark spots, irritation and redness
- Non-nano zinc oxide (20%): Mineral sun filter with minimal white cast
- Powered by antioxidant-rich açaí and nourishing passion fruit oils
Independent Study Results (4-week study, 110 women):
- 94% agreed skin looked brighter and more even
- 91% said it calmed irritation and redness
- 97% found it gentle enough for daily use
- 93% would recommend to a friend with pigmentation concerns
- 88% said their dark spots did not worsen
Setting the Sun Care Stage for Young Men
Young men are the least likely group to protect their skin from the sun (from the CDC, only 8% of men between ages 18-29 wear sunscreen when out for an hour or moref), leading to a disproportionate risk for skin cancer as they age.
To reverse this trend, they need products that are marketed toward them that look and feel great.
According to Skinmetal, in American culture, sunscreen has been marketed, sold and packaged for primarily women, treated more like a beauty accessory than a daily essential.Vitalii at Adobe Stock
Designed specifically for teen boys and young men, Skinmetal brings prevention, confidence and science together in a brand that speaks their language. The brand was founded by Wendy Sue Swanson, M.D., a pediatrician, digital health expert and melanoma survivor who has spent her career helping families build healthier habits and embrace proven prevention tactics.
Skinmetal enters the men's personal care market with two skin-loving sunscreens:
- Daily Metal Stealth
- Daily Metal Green Stealth
Wendy Sue Swanson, M.D., pediatrician and digital health expert, said, "We make daily sunscreen and innovative products with UV filters to prevent aging and decrease cancer risk. We want UV filters and products that protect to feel less like a chore and more like a signal of masculinity, confidence and self-respect."Skinmetal
The two mineral sunscreens are formulated for daily wear with broad-spectrum SPF 51, featuring 12% non-nano zinc oxide and hydrating niacinamide. Green Stealth offers immediate redness correction and includes bakuchiol, a plant-derived ingredient known for improving skin appearance and supporting anti-aging benefits. Both are packaged in more modern, masculine packaging.
"Boys deserve products that are irresistible and immediately rewarding," said Swanson. "We know the best sunscreen is the one you actually use. We've built Skinmetal to shift the inertia of the beauty culture, and we're committed to selling products with proven health benefits."
More than skin care, Skinmetal aims to empower the next generation of men with daily habits that build strength, decrease risk, boost confidence and manifest more time outside.
Bold Sun Care Built for the Slopes
Spooge has launched its new high-altitude, mineral sunscreen Face Shots. Infused with ceramides, this SPF was specifically designed for skiers, snowboarders and alpine thrill-seekers for all-day protection against sun and snow.
According to Spooge, Face Shots is more than just sunscreen, offering broad-spectrum SPF 30 face and body protection that hydrates, soothes and shields skin from the mountain elements. Dermatologist-developed and tested on skiers, this mineral formula claims to be able to stand up to snow, sweat and wind.
"We designed Face Shots to work as hard as the people who wear it," said Whitney Hovenic, M.D., double board-certified dermatologist and Spooge co-founder. "Most sunscreens aren't made for altitude, wind and cold weather. This one is. It's the mountain SPF that keeps your skin protected without compromising feel or finish, and it's a reminder that SPF isn't just for summer—it's essential year-round."Spooge
Developed at elevation and powered by 22% zinc oxide, Face Shots is infused with a lineup of skin-first ingredients that go beyond protection:
Ceramides: to moisturize and shield
Edelweiss extract: to protect and soothe
Raspberry seed oil: to hydrate and provide antioxidant defense
Vitamin E: to calm and condition
Water-resistant for 80 minutes, Face Shots is reef-safe, vegan, cruelty-free and free from parabens, phthalates and harsh chemicals. The lightweight formula is said to blend into most skin tones and feature a clean, fresh scent with no chalky mess or greasy residue.
An Olympian's Race to Protected Skin All-Season Long
With melanoma rates rising, especially among younger outdoor enthusiasts, Spooge is on a mission to shift SPF from an afterthought to daily ritual, no matter the season. ronstik at Adobe Stock
Olympic skier Travis Ganong knows firsthand the importance of skin protection on the slopes. After being diagnosed with melanoma on his face, Ganong teamed up with Spooge to raise awareness in the snow sports community, encouraging athletes to start using protection earlier.
"As a U.S. Ski Team alum and two-time Olympian, I've spent my life chasing winter—and at 37 I was diagnosed with melanoma on my cheek, a stark wake-up call," said Ganong. "That's why launching Face Shots with Spooge is so meaningful to me—it's about protecting the community I love. This sunscreen was designed with skiers and mountain people in mind, and I'm proud to help create something that makes it easier for all of us to enjoy the outdoors safely."
Sun Care Applicator Gets Sports Makeover
"The ability to include rPP through our proprietary CleanStream technology means we can offer brands like Decathlon the perfect combination of convenience, performance and environmental responsibility,” said Marine Sueur, sales director for France at Amcor.Amcor
As a brand, Decathlon is committed to reducing absolute Scope 1, 2 and Scope 3 GHG emissions by 42% by 2030, compared to the 2021 base year. The format is being used by Decathlon for two products: an anti-chafing stick and a sunscreen stick.
Using recycled plastic sourced from Amcor’s proprietary CleanStream technology, each applicator offers 87% rPP and a 17% lower CO2 impact versus virgin resin.
The anti-chafing stick was designed by a team of athletes. A key consideration was for the product to be easy to apply without the user getting their hands dirty, as well as the pack being small and easy to carry. The same logic applies to the SPF50+ sunscreen stick, which is water and sweat-resistant to suit sportspeople.
A Sensory Experience
More than a daily ritual, sun care has the opportunity to create a sensory experience for consumers by combining unique fragrances with high-quality SPF to evoke a sense of wonder and nostalgia with every wear.
By the Beach, founded by Andrew Glass and Jessica McGratty-Singer, embraces the idea that sun protection can tell a story.
"By The Beach was born from a decade of traveling together for work, for fun and for the love of sunny moments shared with family, friends and colleagues," said Glass and McGratty-Singer. "From the South of France to Miami, we’ve always been inspired by the colors, the scents, the food and that carefree coastal energy that lingers long after the trip ends."
Andrew Glass and Jessica McGratty-Singer, founders of By the Beach, said, “We wanted to bottle that feeling—to create something that could transport you there every day. That’s why By The Beach turns the everyday into a beach day, sparking joy and nostalgia through our sensorial sun care creams and luminous SPF dry oils.”By the Beach
Blending science and nature, By the Beach uses creams, dry oils and glazes to deliver broad-spectrum SPF 30 protection while immersing wearers in the nostalgic scent of the coast. Each product claims to be hydrating without feeling heavy, delivering broad-spectrum protection against both UVA and UVB rays. Beyond SPF, the products are infused with botanicals, vitamins and antioxidants, providing skin care benefits that nourish, protect and enhance the skin.
The By the Beach collection includes eight different products in three different scents, all with SPF 30:
- Melon Daze Face & Body Cream
- Melon Daze Body Dry Oil
- Candy Clouds Face & Body Cream
- Candy Clouds Body Dry Oil
- Citrus Crush Face & Body Cream
- Citrus Crush Body Dry Oil
- Never Seen Invisible Face & Body Cream
- Sea Pearl Sunglaze Face & Body Glaze
Hybrid Sun Care Solutions That Solve Skin Care Concerns
As seen on the cosmetics side, the hybridization or skinification of sun care is here to stay. As more sunscreen products become infused with skin-grade ingredients, moving beyond protection to hydration, correction and anti-aging is becoming a necessity in the sun care industry. Consumers are looking for an all-in-one product that can rejuvenate and protect skin without all the steps, and they're willing to pay more for sunscreens that do more.
K-Beauty Collagen Sunscreen
According to Medicube, the product effortlessly blends with all skin tones and types with zero white cast for a flawless, dewy finish.MedicubeJ-Beauty's Herbal Remedies for SPF
Sekkisei, a heritage J-beauty brand rooted in herbal remedies, has released its Herbal UV Defense Gel sunscreen. The nourishing gel is a water-light SPF 40, enriched with a curated blend of skin-loving Asian herbs. Crafted to replenish and shield, the transformative formula protects from UV rays and disappears into the skin, even under sweat, with zero white cast.
According to the brand, Shohei Ohtani, a Japanese superstar athlete and the face of Sekkisei, uses the brand's Herbal UV Defense Gel for sun protection even under sweat, pressure and stadium lights.Sekkisei
- Job's tears seed extract: Moisturizes, brightens and provides antioxidant
- Angelica gigas root extract: Hydrates skin
- Licorice root extract: Brightens and provides anti-inflammatory properties
- Aloe barbadensis leaf extract: Moisturizes and soothes
The formulation creates an invisible veil over your skin to protect from UVA/UVB damage, and the smooth, lightweight gel formula glides onto skin for hydrated and glowing skin.
Prestige Skin Care Creates Sun Care System
Sonni, a skin care brand designed exclusively for sun care, offers a prestige mineral-based sun care system that promises to make daily sun protection a seamless, effective experience—without the white cast.
Unlike traditional sunscreens made with zinc powder, Sonni uses elemental zinc and titanium, producing more potent mineral oxides during manufacturing. This innovation allows for higher protection with less material, per the company.
Each formula is enriched with proven skin care actives—niacinamide, hyaluronic acid and squalane—to hydrate, nourish and strengthen the skin barrier, redefining mineral SPF as an essential step in modern skin care.
“We built Sonni as a complete system that truly works for everyone,” said Eliana Field-Marsham, co-founder & COO of Sonni. “Our formulas are designed to blend in across all skin tones and genders, feel good on every skin type and create a daily rhythm that protects and restores skin from sun up to sun down.”Sonni
SunDay SunDown System:
- SunDay Mineral Serum SPF 50+: Fast-absorbing serum with zinc and niacinamide that hydrates, strengthens and protects skin
- SunDay Invisible Defense SPF 40+: Daily moisturizer + SPF with hyaluronic acid and squalane for smooth, lasting hydration
- SunDay Body Balm SPF 40+: Everyday body care with SPF built in, with squalane, oat extract and bisabolol for all-over comfort and protection
- SunDown Restoration Sheet Mask: Electrolyte recovery mask with magnesium PCA and coconut water to cool, replenish and restore post-sun skin
“We’re on a mission to change how people see sun care—from something you have to do to something you want to do,” said Megan Black, founder & CEO of Sonni. “For too long, mineral SPF has come with trade-offs, including heavy textures, chalky finishes and products people didn’t enjoy. Sonni is redefining that with prestige mineral-based SPF formulas that layer seamlessly and feel like skin care, so daily sun protection becomes second nature.”
Bioscience SPF for Protection and Repair
Another mentionable sunscreen includes Epicutis' Lipid Shield SPF 30 for its science-driven skin care and sustainable EWG verification. Lipid Shield's formula pairs non-nano zinc oxide with TSC (disodium tetramethylhexadecenyl succinoyl cysteine).
"Receiving the EWG Verified designation underscores our commitment to science, safety and absolute transparency," said Maxwell Stock, founder and CEO of Epicutis. "Consumers deserve sun protection that truly puts their skin health first—free of questionable additives, clinically smart and proven effective."Epicutis Skin Care
Zinc Oxide SPF with TSC: Protection + Repair
Lipid Shield is powered by TSC, a biotech-developed active that claims to calm visible redness, protect collagen integrity and support skin's repair mechanisms under UV stress—even if reapplication is delayed.
With 21 percent non-nano zinc oxide, Lipid Shield claims to deliver clean, physical broad-spectrum protection against UVA (aging) and UVB (burning) rays, without systemic absorption or irritation. Its sweat-stable, water-resistant texture stays put, with forty minutes of water-resistant certification.
Skin-Loving Botanical Complex
In addition to TSC, Lipid Shield soothes sun-stressed skin with a botanical complex of licorice root extract, bisabolol (chamomile) and aloe vera leaf, which hydrate, calm and help mitigate post-sun discomfort.
Anti-Aging SPF
Bluevado SunFix is an FDA-approved anti-aging sunscreen combined with the medical-grade ingredient methylene blue, a retinol alternative. The product claims to promote skin cell health, repair and delay skin aging and protect against UVA and UVB radiation all at once—with no sun sensitivity.
Formulated with a proprietary blend of methylene blue, zinc oxide and titanium dioxide, the mineral sunscreen claims to outperform oxybenzone, delivering cosmetic elegance while protecting coral reefs from harmful substances.
According to Bluelene, SunFix offers a sun sensitivity free solution to anti-aging that is as powerful as retinol.Ha-Rin Light at Adobe Stock
Benefits:
- Broad-spectrum UVA/UVB sun protection
- Prevents premature aging
- Repairs photo-aging DNA damage caused by UVA exposure
- Reduces fine lines, crow's feet and wrinkles
- Improves skin elasticity and firmness
- Provides all-day skin hydration
- Protects coral reefs
Performance-Driven Ingredients, Innovative SPF
Besides the anticipated arrival of UV filter Parsol Shield, set to release in 2026, other sun care ingredients have already arrived, offering new opportunities for innovative, safe sunscreens that can be more and do more.
That includes sustainable film formers, biodegradable actives, SPF-boosting emollients and textural improvements to tried-and-true formulas ready for an upgrade.
When it comes to the next generation of sun care, ingredients driven by performance and sustainability are paramount, but they also must meet growing industry regulations and offer tangible, sustainable impact.
Below are some of the ingredients and suppliers creating SPF solutions that embody those principles, setting industry standards for what sunscreen is and can become.
Sustainable Film Formers for Biodegradable SPF
Elementis has created a biodegradable film-former for sunscreens called Naturaluxe MFF, a patent-pending, biodegradable and non-persistent multifunctional film-former developed for light-textured sunscreens.
According to the company, it delivers excellent water resistance, ethanol compatibility and improved SPF retention, addressing consumer demand for eco-conscious sun care without sacrificing performance.
4-in-1 UV Filter for High Performance Cosmetic SPF
Symrise has introduced Neo Heliopan Fusion, a 4-in-1 UV filter blend developed to meet the demand for high-performance sun protection in cosmetics. This patent-pending ingredient combines three modern crystalline UV filters solubilized in a liquid UV filter, resulting in a viscous liquid for easier formulation.
![Julio Bombonati, global category director for sun protection at Symrise, noted, '[Neo Heliopan 310] is giving answers to regulatory requirements known from traditional UV filters, and it also provides strong UV protection and photoaging prevention.'](https://img.medestheticsmag.com/mindful/allured/workspaces/default/uploads/2025/12/symrise-product-motif-neo-heliopan-fusionp6rk5e6itv.A3x5pUkCpj.avif?auto=format%2Ccompress&dpr=2&fit=max&q=70&w=700)
Julio Bombonati, global category director for sun protection at Symrise, noted, "[Neo Heliopan 310] is giving answers to regulatory requirements known from traditional UV filters, and it also provides strong UV protection and photoaging prevention."Symrise
Key Benefits and Properties
Neo Heliopan Fusion allows for the creation of sunscreen solutions with customizable SPF levels, achieving up to SPF 50+ at a 30% use level.
According to the company, it provides:
- Reliable broad-spectrum UVA protection
- A light and pleasant skin feel
- Ease of formulation, thanks to its oil-soluble, water-free format
- Inventory optimization, reducing the need for auxiliary ingredients like solubilizers
- Energy reduction, supporting sustainable development practices
- The ability to quickly respond to regulatory requirements and market trends
- Cold-process capabilities, integrating into the oil phase with simple stirring
Application Versatility and Simplicity
The composition is said to form a stable, homogeneous solution that is suitable for a wide range of applications, including creams, lotions, sprays and sticks.
It can also be incorporated into color cosmetics like BB/CC creams, foundations and daily skin care products such as anti-aging creams and moisturizers that require added SPF.
"We set out with a clear objective: to create a powerful UV filter blend that delivers simplicity and aligns with today’s standards—without compromise," stated Julio Bombonati, global category director of sun protection at Symrise Cosmetic Ingredients.
SPF-Boosting Emollient
Another anticipated SPF ingredient comes from Croda.
According to Croda, its Crodabond CSN is a 100% naturally derived emollient proven to provide long-lasting cuticle sealing and split-end repair for damaged hair. But new data claims that Crodabond CSN can enhance the efficacy of organic and inorganic UV filters to provide a cost-effective solution to achieve high SPF claims.
Sustainable SPF and UVA Booster Without Compromise
According to the brand, Crodabond CSN (INCI: Hydrogenated Castor Oil/Sebacic Acid Copolymer) is proven to boost SPF and UVA protection by up to 111% by enhancing the film-forming properties of sunscreens, improving UV filter distribution and spreadability on the skin. By boosting protection across the UV spectrum and facilitating the use of less UV filter, Crodabond CSN is said to offer formulators a flexible and cost-effective solution to achieve high SPF claims, without compromising on performance or sensory aesthetics.
The biodegradable SPF booster is also said to be more sustainable. By lowering the amount of UV filter required in formulation, Crodabond CSN claims to improve the environmental impact of sunscreens by reducing the carbon footprint of formulations containing inorganic UV filters by up to 13.5%.
Hannah Critchley, head of marketing for skin care at Croda Beauty, said, "Creating reliable sun care formulations that consumers trust is even more important with increased scrutiny of SPF testing practices. Our new data for Crodabond CSN is another step forward in our mission to use smart science to improve lives."Shopping King Louie at Adobe Stock
Reliable Sun Care, Proven Protection
"At Croda, we believe that true innovation goes beyond efficacy—it builds trust,” said Hannah Critchley, head of marketing for skin care at Croda Beauty. "At a time when consumers are looking for science-backed beauty products, our latest data for Crodabond CSN embodies that principle, helping brands create sun care formulations that deliver consistent, proven protection through enhanced film formation and optimized distribution of UV filters."
She added, "Creating reliable sun care formulations that consumers trust is ever more important with increased scrutiny of SPF testing practices. Our new data for Crodabond CSN is another step forward in our mission to use smart science to improve lives."
Sheer Zinc Milk and Clear Gel SPF Concepts
Shin-Etsu Silicones of America, Inc. (SESA) is also addressing the growing consumer demand for sunscreens that combine high UV protection with a refined, lightweight sensory experience. Last year (2025), the company showcased its latest ingredient innovations and two non-greasy, aesthetically pleasing sunscreen concepts that reportedly feel exceptional on the skin.
Key Ingredient Highlights
Key dispersion and dispersant highlights include:
- SPD-WT1 aqueous dispersion (INCI: Titanium Dioxide (and) Butylene Glycol (and) Hydrated Silica (and) Polyglyceryl-3 Disiloxane Dimethicone (and) Hydrogen Dimethicone)
- KF-6115 dispersant (INCI: Lauryl Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone)
These are designed to support the creation of high-SPF mineral sunscreens with minimal whitening and a pleasant feel.
Additionally highlighted were the alkyl-modified silicone elastomer gels:
- KSG-45 (INCI: Coco-Caprylate (and) Vinyl Dimethicone/Lauryl Dimethicone Crosspolymer)
- X-22-6695B (INCI: Jojoba Oil (and) Lauryl Dimethicone/Polyglycerin-3 Crosspolymer)
These are said to provide a soft, velvety and mattifying effect, transforming the feel of both mineral and organic sunscreens.
"Consumers are seeking optimal aesthetic effects while providing broad spectrum SPF protection," stated Aga Montes, senior chemist at SESA’s Cosmetics Application Laboratory. vpanteon at Adobe Stock
Featured Sunscreen Concepts: Sheer Milk and Clear Gel
Showcasing these ingredients, SESA presented two innovative formula concepts during the 2025 Florida SCC Sunscreen Symposium.
- SPF 50 Sheer Zinc Mineral Sunscreen Milk: This globally compliant, non-whitening shake-type formula contains a high level of nano-fine ZnO using KF-6115 as the dispersant. To add to the silky soft feel, KSG-45 was incorporated for a powdery feel and soft-focus effect.
- SPF 40 Anhydrous Clear Gel Sunscreen: According to SESA, typically anhydrous clear gel sunscreens are greasy, feel heavy and yield low SPF due to incompatibility within the chassis. To overcome this, two elastomer gels were incorporated: the alkyl-modified KSG-45 and X-22-6695B.
KSG-45 provides a soft, velvety, lightweight feel to combat the greasy feel from the UV filters, while X-22-6695B has excellent compatibility, per the company.
2026 Welcomes a New Era of Sun Care Solutions
Despite increased consumer scrutiny and shifting regulatory expectations creating more challenges for the sunscreen industry, brands are proving that sunscreen can be both effective, safe and innovative. With options that speak to specific lifestyles, skin concerns and preferences, consumers have more options than ever to find a sunscreen that meets their specific needs. Heading into 2026, the future of sun care looks brighter than ever.
FOOTNOTES
cwww.jaad.org/article/S0190-9622(25)02647-7/abstract
dwww.congress.gov/bill/119th-congress/house-bill/5371/text/eas
ewww.statista.com/outlook/cmo/beauty-personal-care/skin-care/sun-protection/worldwide#revenue
