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MedEsthetics April Digital Magazine

Apr 13th, 2022

Inside the Mind of an MSO: What Practice Owners Need to Know Before Selling

Inside the Mind of an MSO: What Practice Owners Need to Know Before Selling

MSOs are targeting successful aesthetics and wellness businesses—often aiming to pay less than fair market value. We spoke with former MSO executives to uncover how they really evaluate, approach and negotiate with practices.

Lead Me

Army Veteran’s YouV Device Makes Sun Protection Visible

See what your sunscreen’s been missing—YouV is the first premium mineral sunscreen that makes invisible coverage visible with UV light, so you can spot gaps, and truly see sun safety in action.

Got insights, tech breakthroughs or real patient stories to share? Submit your editorial pitch to Managing Editor Jamie O'Toole at jotoole@allured.com

Introducing Our 2026 Issue Themes: Your Opportunity to Be Featured at the Forefront of Innovation

MedEsthetics' 2026 editorial themes are your invitation to be seen, heard and part of the industry’s most important conversations. Have a submission that might fit? Send it to to us.

Aesthetic clinics are pairing GLP-1 with nutrition, hormone tracking and resistance training to maintain structure and prevent muscle mass decline.

The New Frontier of GLP-1: Lean People Are Using It for Longevity, Cellular Optimization—Not Weight Loss

GLP-1 medications are evolving from weight-loss tools to precision longevity therapies, now used by lean individuals to optimize metabolism, cardiovascular health and cellular function.

Minimally invasive treatments are reshaping beauty standards with faster, low-downtime results.

Global Medical Aesthetics Market to Triple by 2033, Fueled by Minimally Invasive Tech and AI Solutions

Discover what’s driving the explosive growth of the medical aesthetics market—and how emerging tech and shifting beauty ideals are reshaping the future of skincare and wellness.

Join board-certified dermatologist Roberta Del Campo, MD on Oct. 29 for an exclusive webcast exploring Ultherapy PRIME.

Lift at the Source: Advancing Facial Aesthetics with Depth-Targeted Treatment

Join us for an exclusive webcast on Oct. 29 that reveals a deeper approach to treating facial aging with non-invasive lifting treatments.

Most lipedema diagnoses come from non-surgeons, often years after symptoms begin—highlighting the urgent need for earlier recognition by aesthetic professionals.

Lipedema Patients Commonly Seek Cosmetic Care Before Diagnosis—Here's Why Early Recognition in Aesthetic Practice Matters

As lipedema defies traditional therapies, data reinforces the need for earlier recognition within aesthetic medicine, as misdiagnosis is common and symptoms become apparent in cosmetic settings.

Q&A: Revance's New CEO Nadeem Moiz Charts Bold Vision After Crown Acquisition

The newly appointed CEO Nadeem Moiz uncovers his vision for the future of aesthetics, skincare and brand evolution since Crown Laboratories' aquisition of Revance.

Psychodermatology explores the link between mental health and skin—shifting aesthetics from surface-level to emotionally restorative.

Oxytocin for the Epidermis: How Psychodermatology Is Turning Aesthetics into Emotional Medicine

Blending cutting-edge science with emotional wellness, two doctors are redefining skincare by tapping into the brain’s feel-good chemistry—where beauty meets the biology of connection.

Register for Cutera's upcoming webinar, 'Transform Routine Treatments into High-Performance Results with 1064 nm,' taking place on Oct. 27.

From Familiar to Forward-Thinking: The Renewed Relevance of 1064 nm in Non-Ablative Solutions

Discover the laser technology that's redefining aesthetic treatments—join us on Nov. 10 to learn why practices everywhere are making the switch.

Over half of consumers mistakenly believe all neurotoxins are the same—despite key differences in ingredients and purification.

New Study Reveals Patients Are Lacking Awareness of Neurotoxin Ingredients

A new study reveals patients aren't nearly as ingredient-savvy when it comes to neurotoxins—despite key differences in their formulas that could impact results.

Surgeons and patients alike are embracing a new standard of beauty—one that honors form and heritage.

Cultural Identity Is Taking Center Stage in Rhinoplasty—and Surgeons Are Listening

As social media challenges Eurocentric beauty norms, a new wave of rhinoplasty is embracing ethnic identity over erasure—reshaping not just noses, but the definition of beauty itself.