Givaudan Active Beauty's Neuroglow the active is designed to mimic the "positive effects of the sun," thereby imparting a healthy glow and good mood.
The launch is in line with current trends in beauty brand and ingredient innovation that foregrounds holistic well-being.
As Mintel noted in its 2024 trend report, "The next chapter of wellness will be mind-body beauty, where mental well-being and physical appearance are interconnected."
Givaudan's new technology comprises a green fractionation of Persicaria tinctoria, often called Chinese indigo, which is sourced in Provence, France.
Neuroglow reportedly boosts melanin production by 126%, mimicking the aesthetic effects of sun exposure. This melanin increase is said to prepare the skin for sun exposure, allowing for a "faster, healthier, more natural and better protected tan," per Givaudan.
A clinical trial cited by the company reportedly demonstrated a notable phototype shift in 76% of participants in 7 days, shifting from phototype II to phototype III; 40% of these shifted to a darker phototype, IV, compared to 0% in the placebo group.
The technology is said to increase the release of beta-endorphins by 43%, vitamin D by 345% and oxytocin by 229%, thereby imparting a sense of well-being, per Givaudan.
The technology will be featured in a concept formulation, S3D BlissFul Vibes, during the in-cosmetics Global 20214 event in Paris.
“Our scientists in R&D green fractionation have identified and optimized a plant-derived active ingredient offering an unprecedented solution to mimic all the positive effects of sunlight," said Bénédicte Sennelier-Portet, R&D green fractionation manager. "Of 100% natural origin and Cosmos compliant, Neuroglow prepares the skin for sun exposure, promotes a healthier tanning process, and even protects the skin from the potential side effects of overexposure. The result? A healthy glow and enhanced well-being all year round, even when combined with SPF, highlighting the benefits of the sun.”
