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Men are overall much more open to discussing aesthetic concerns and sexual wellness treatments, such as Penis Filler, ScroFill and HoleTox than in the past–driven by shifting societal norms that prioritize self-care and encourage men to focus on their appearance.

Lushful Aesthetics Opens New San Diego Location as Male Sexual Wellness Treatments Gain Mainstream Appeal

Lushful Aesthetics announced the opening of its San Diego branch amidst a 200% increase in requests for sexual enhancement treatments–the most in-demand being Penis Filler, ScroFill and HoleTox–renowned by founder Chris Bustamante, DNP, NP-C.

While Botox was once mostly associated with women, more and more men are turning to aesthetic treatments to enhance their facial features.

The Rise of 'Brotox' and Why More Men Are Embracing Aesthetics

Men are increasingly seeking out procedures like Botox, a trend that's been humorously dubbed “brotox.”

Founder, Kim Laudati (right), presenting SomaCell, the acoustic wave device that treats connective tissue in the face along with cellulite without heat.

SomaCell and Hydrafacial Highlight Device Software and Sound-Driven Innovations at ASLMS 2025

The American Society for Laser Medicine and Surgery provided an avenue for leaders to share research and education regarding clinical care in the field of medical laser and energy-based applications at its 44th annual conference on April 24-26 in Orlando.

Advanced RGN-6 was inspired by laser science, improving the skin’s quality and susceptibility to irritation post-laser–advancing treatment results and supporting aging skin.

From Clinical to At-Home Use: Skinceuticals' Debuts RGN-6 with Proven Anti-Aging and Post-Laser Repair Benefits

Developed in collaboration with 20 skin regeneration scientists, Skinceuticals created its Advanced RGN-6 after nearly five years of research. After the initial rollout in physician offices, the product was released to consumers on May 1.

AIREM, a medical spa in New York, joins Korean beauty traditions with western medicine to bend clinical K-beauty innovation within FDA regulations. In celebration of Asian American and Pacific Islander Heritage Month in May, Airem is unveiling a series of transformative experiences that adapt American ideas of beauty with holistic Korean heritage.

Facial Plastic Surgeon Leads Clinical K-Beauty Movement: Bridging Korean Innovation and U.S. Aesthetic Standards with Global Retreats and Upcoming Expansions

New York medical spa AIREM joins Korean beauty inspired experiences and treatments with U.S. aesthetic medicine within FDA regulations. In celebration of AAPI Heritage Month, AIREM is unveiling a series of transformative experiences in the U.S. and Seoul.

Woman Holding Led Pink Light Light Saber Concept

Researchers Highlight the Need to Explore How Laser Treatments Impact the Skin Microbiome

While the skin's regeneration processes often restore microbial balance post-treatment, microbiome-conscious treatment protocols are necessary. "Understanding how different laser modalities interact with the skin microbiome is crucial," the authors note.

Stem cell therapy, and specifically the use of Very Small Embryonic-Like Stem Cells (VSELs), represents a revolutionary shift in how we approach aging.

Cellular-Level Aesthetic Care: Cosmetic Surgeon Thomas Su’s Stem Cell Approach to Holistic Anti-Aging

As the lines between aesthetics and wellness continue to blur, patients are seeking treatments that not only improve their appearance but also support their overall health. At the forefront of this movement is Thomas Su, MD, a cosmetic surgeon and pioneer

AI‐based imaging platforms help supplement dermatologist-level assessment by detecting UV damage, redness and pigmentation irregularities to support treatment protocols for a comprehensive and individualized laser therapy conducted by laser licensed professionals

Artificial Intelligence Aids Non-Physicians Amid Growing Concerns Over Medspa Laser Therapy Safety

In recent studies, AI imaging has shown the potential to support licensed providers in making more precise dermatologic skin assessments to avoid potential complications in medspas.

Aesthetic practices and physicians have begun offering treatments that focus on wellness and vitality that refelect aesthetically.

Vitality Meets Aesthetics: How Hormone and Stem Cell Therapies Are Influencing Regenerative Aging and Beauty Treatments

Aesthetic practices and physicians have begun offering treatments that focus on wellness and vitality—addressing health concerns at their core, intrinsically, while enhancing external appearance—working from the inside-out.

Advancements like Lipo 360 have revolutionized body contouring, offering a more comprehensive approach that sculpts entire areas—particularly the legs.

Lipo 360: A Circumferential, Customized Approach to Leg Contouring for Balanced Results Compared to Traditional Liposuction

Advancements like Lipo 360 have revolutionized body contouring, offering a more comprehensive approach that sculpts entire areas—particularly the legs.

Lead Image

The Best Medical Spas for Laser Hair Removal

Whether you’re scouting inspiration for your practice or seeking trusted referrals for patients, read more about the best medspas for laser hair removal that stand out in technology, client experience and results.

SkinSpirit

VSEL Stem

The deep-plane facelift targets the SMAS—a layer of tissue and muscle underneath the skin, unlike traditional facelifts that pull the skin or manipulate only the SMAS in a superficial way. The deep-plane facelift lifts the skin, SMAS and facial fat pads together as one unit.

Vertical Is the New Lift: Plastic Surgeon Sam Rizk Showcases Modern Facelift and Tissue Glue Technique That Counters Aging’s Downward Pull

Sam Rizk, MD, FACS recently performed his signature vertical deep plane facelift at the 59th Annual Baker Gordon Educational Symposium. The demonstration showcased the effectiveness of vertical facelifts over traditional, horizontal methods.

Electrolysis is the only permanent hair removal method that is FDA approved. Many women with PCOS and also transgender individuals, however, who sometimes remove hair to affirm their identities, are unaware it exists due to less popularity in the beauty industry.

Why More Pros Are Turning to Electrolysis: The Only FDA-Approved Permanent Hair Removal Option, Empowering Trans and PCOS Clients

The goal of medspa treatments such as these are achieving the result of smoother, firmer and more even toned skin. Exosomes can help reduce the signs of aging.

Inside Shot Bar: Where Science Meets Skin Rejuvenation with Exosomes

My industry is once again witnessing a shift in more of a natural result. Exosomes can help with that. They are revolutionary.

Nexage GF

Young Pharmaceuticals Nexage GF

Nexage GF from Young Pharmaceuticals is a retexturing balm explicitly designed for the neck area to smooth and improve skin texture, fine lines and wrinkles and reduce the appearance of redness.

Face & Neck Moisturizing Cream.

Global Beauty Private Label Skincare’s Face & Neck Moisturizing Cream

Global Beauty Private Label Skincare’s Face & Neck Moisturizing Cream, used for day and night, treats neck and décolleté.

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