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Cosmetics are shifting from exclusivity and dramatic surgical transformation, to embracing natural, undetectable beauty that lasts. The Met Gala, known for influencing fashion trends and thinking outside of the box, glamorized one trend we can all get our hands on: enhanced natural beauty.

Sculpted in Silence: Non-Invasive Devices Take the Spotlight at 2025 Met Gala

As maintaining an ageless look becomes imperative to celebrity beauty upkeep, non-invasive devices seem to be the mastermind behind the undetectable refined jawlines, smooth cheeks and subtly lifted brows that we admired at the 2025 Met.

Founder, Kim Laudati (right), presenting SomaCell, the acoustic wave device that treats connective tissue in the face along with cellulite without heat.

SomaCell and Hydrafacial Highlight Device Software and Sound-Driven Innovations at ASLMS 2025

The American Society for Laser Medicine and Surgery provided an avenue for leaders to share research and education regarding clinical care in the field of medical laser and energy-based applications at its 44th annual conference on April 24-26 in Orlando.

AIREM, a medical spa in New York, joins Korean beauty traditions with western medicine to bend clinical K-beauty innovation within FDA regulations. In celebration of Asian American and Pacific Islander Heritage Month in May, Airem is unveiling a series of transformative experiences that adapt American ideas of beauty with holistic Korean heritage.

Facial Plastic Surgeon Leads Clinical K-Beauty Movement: Bridging Korean Innovation and U.S. Aesthetic Standards with Global Retreats and Upcoming Expansions

New York medical spa AIREM joins Korean beauty inspired experiences and treatments with U.S. aesthetic medicine within FDA regulations. In celebration of AAPI Heritage Month, AIREM is unveiling a series of transformative experiences in the U.S. and Seoul.

Environ is here to share its cutting-edge take on vitamin A and antioxidants in an upcoming webcast on April 7 -- showing how these ingredients transform your skin care game.

Upcoming Webcast: Unlocking the Power of Vitamin A and Antioxidants!

Level up your knowledge with "Environ & Vitamin A: Day-Safe Skin Care for Every Season," an exclusive webcast on April 7.

Developed by BTL Aesthetics, Emface, a non-invasive facial treatment, reportedly became the fastest procedure of its kind to surpass one million treatments worldwide in less than two years.

Emface by BTL Aesthetics Surpasses One Million Treatments, Unveils New Eye Applicator for Full-Face Rejuvenation

Developed by BTL Aesthetics, Emface, a non-invasive facial treatment, reportedly became the fastest procedure of its kind to surpass one million treatments worldwide in less than two years.

April is Rosacea Awareness Month, a month dedicated to educating the public on this chronic facial skin disorder.

April is Rosacea Awareness Month: Understanding the Triggers, Symptoms and Holistic Approaches to Managing The Common Skin Condition

The National Rosacea Society (NRS) estimates 16 million Americans experience rosacea. April is Rosacea Awareness Month, a month dedicated to educating the public on this chronic facial skin disorder.

Following Carmell Corporation’s acquisition of Elevai Labs to align with its bio-centric approach to aesthetics and skin rejuvenation, the corporation has rebranded to become Longevity Health Holdings.

Carmell Corporation Rebrands as Longevity Health Holdings, Expands Focus on Bio-Aesthetics, Diagnostics and Nutrition

Following Carmell Corporation’s acquisition of Elevai Labs to align with its bio-centric approach to aesthetics and skin rejuvenation, the brand has rebranded to become Longevity Health Holdings.

The “swiping” effect on dating apps and the process of determining compatibility based on looks has made users more conscious of enhancing their features, turning to cosmetic treatments.

Pressure to Look Perfect: How Dating Apps and Social Media Are Driving the Surge in Cosmetic Enhancements

Since the Covid-19 pandemic, dating apps have reported a significant increase in users. The "swiping" effect has pressured users to undergo cosmetic treatments.

A California Assembly member recently introduced a bill that would prohibit shoppers under 18 from purchasing anti-aging products.

California Bill Aims to Limit Anti-Aging Product Sales to Minors, Address Skin Health Concerns

A California Assembly member recently introduced a bill that would prohibit shoppers under 18 from purchasing anti-aging products.

The Faces of Natrelle campaign casting call is open at Faces.Natrelle.com through Feb. 28 for women 22 years of age or older who have recently scheduled or undergone a Natrelle breast augmentation or reconstruction.

Allergan Aesthetics Launches Open Casting Call for Women to Share Their Stories in 'Faces of Natrelle' Campaign, Celebrating Inclusivity and Education in Breast Augmentation, Reconstruction

Allergan Aesthetics announced an open casting call for women in the U.S. who’ve experienced breast reconstruction and/or augmentation to share their stories and be featured in the Faces of Natrelle campaign.

Snatched Doll Aesthetics will host a launch event on Dec. 4 for the release of their non-invasive treatments for weight-loss management: BTL’s EmSculpt NEO and EmSella chair.

Snatched Doll Aesthetics Launching Minimally Invasive Weight-Loss and Pelvic Recovery Treatments

Snatched Doll Aesthetics will host a launch event on Dec. 4 at 5:30 to 8 p.m. in Carpentersville, Illinois for the release of their non-invasive treatments for weight-loss management: BTL’s EmSculpt NEO and EmSella chair.

DefenAge introduces an airless, cartridge-based packaging system to manage industry waste.

DefenAge Introduces Airless Eco-Friendly Dispenser to Manage Industry Waste, Partners with Korean Packaging Solutions

DefenAge has introduced an airless, cartridge-based packaging system for a new hair serum in an effort to uphold the environmental responsibility of brand product waste.

The geriatric population is driving the medical spa market, particularly via wellness tourism.

Wellness Tourism, Geriatric Consumers & More Drive Medical Spa Market Growth

The geriatric population continues to drive the medical spa market via wellness tourism, with the market expected to grow by an estimated $27 billion from this year through 2028.

The FDA has approved Johnson & Johnson Medtech's OTTAVA, a surgical robot for operating rooms.

FDA Approves Johnson & Johnson Surgical Robot, Clinical Trials Begin

Clinical trials will begin for Johnson & Johnson's OTTAVA, a surgical robot that can be integrated into operating tables, following FDA approval.

Adobe Stock 523647483

Cartessa Aesthetics Introduces Classys’ Everesse to US Skin Tightening & Rejuvenation Market

Cartessa Aesthetic has partnered with South Korean Manufacturer Classys, Inc. to introduce the Everesse for skin tightening.

New survey reveals many medical weight loss patients find it challenging to preserve muscle tone following a treatment.

‘Ozempic Face’ Solutions? Weight Loss Patients Need Help with Muscle Loss: New Survey

A recent NewBeauty survey reveals many medical weight loss patients, including Ozempic users, find it challenging to preserve muscle tone and a youthful appearance following a treatment to maintain lasting results.

Signs of skin aging in young woman, signs of premature aging, Wrinkles and fine lines, Sagging skin, eyelid area

What is "Ozempic Face" & Why Does it Occur? Separating Fact From Fiction

We're diving into the "Ozempic Face" phenomenon to examine Ozempic's various effects on facial skin, what causes these side effects and separating the myths from the truth about its impact on facial aesthetics.

Close-up of a woman's face showing details of rosacea on her skin. Her green eyes and expression convey a sense of calmness despite the skin condition.

Journey Medical's Emrosi Rosacea Treatment Receives FDA Approval

Journey Medical Corporation announced the FDA approval of Emrosi, formerly referred to as DFD-29, for the treatment of inflammatory lesions of rosacea in adults.

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